“SCiO” : The Sixth Sense Device

Interactive Media BusinessProduct Created By: Consumer Physics Inc.

Jonah Sherman-Waterman, Justin De Dominicis, Christopher McGregor

WHAT IS SCiO? SCiO is a device that scans raw materials or

items and gives the user information through an app on a smartphone.

Based off scanning technology called “ near-IR spectroscopy” which is often used in laboratories for scientific research

SCiO expands on this technology making it mobile, handheld, less expensive ($250 per unit), and accessible for anyone to use

HOW SCiO WORKS The handheld spectrometer uses a

molecular sensor that identifies molecule properties found in any material

SCiO scans the material to gain raw data and sends it to a cloud based server which the user can access in real time

Users are then able to reference and share this information with one another via a mobile device

CORE FUNCTIONS OF SCiO

Identification: we can identify items via their compounds

Information: anyone can contribute information by scanning objects (similar to Wikipedia)

Interaction: a greater experience of interaction with our physical environments

TECHNOLOGICAL INTERGRATION

Integrates with your mobile device by using the app to show you the data that SCiO has collected

Shopping: people will be able to determine what produce is best for them to purchase based on nutritional value

Research: for experiments, work, and academic related tasks

PRODUCTION AND CAMPAIGN

SCiO has been under development for several years and has gone through 3 stages of finalizing their product

Since April 2014, SCiO entered the marketing process and succeeded with the help of Kickstarter

Original goal was to reach $200,000 in financial support and they were able to raise over $2,762,571

CONSUMER DEMOGRAPHICS Wide range of demographics for consumers

who would want to use this product for personal uses

Anyone who has a mobile device can use SCiO

SCiO is also beneficial for people who specialize in any scientific or medical fields

AUDIENCE RESPONSES Average audience response has been

positive, but critical/scientific responses have not

Certain scientific groups find this device’s capabilities to be largely overstated, since their spectrometer ‘sacrifices sensitivity for size.’

Overall, the scientific response will be skeptical until they can fully test it for themselves

DISCUSSING SCiO According to scientists, SCiO will not garner its

results in the method suggested by its KickStarter. Does this fact change your view of it as a commercial product? Is it still a product that you would buy?

Do SCiO’s similarities to Wikipedia help or hinder it as a product? Do you think the capacity for human interference will be large enough to deter any positive results from using SCiO?

If you were to get a SCiO could you imagine yourself scanning any objects or materials on a daily basis? If so which objects/materials would you scan?

ADDITIONAL INFORMATION

Kickstarter https://www.kickstarter.com/projects/903107259/scio-your-sixth-sense-a-pocket-molecular-sensor-fo?ref=discovery

www.consumerphysics.com http://www.cnet.com/news/kickstarter-scien

ce-beware-the-marketing-hype/

https://news.ycombinator.com/item?id=7697390

“SCiO” : The Sixth Sense Device

Interactive Media BusinessProduct Created By: Consumer Physics Inc.

Jonah Sherman-Waterman, Justin De Dominicis, Christopher McGregor