THAT SPECIAL TOUCH

AmandeepSarabbir Kour

Simranjot SinghPriyadarshi Kunal

Sannidhi Sandeep

Outline

• Introduction• Six- Sigma Process & Working• SWOT• Problem and solution• Conclusion• Questions and Answers

Introduction

• Starwood is one of the world’s largest hotel and leisure company.

• Its brands includes Four Points, Sheraton, Westin, St. Regis and W. Hotels.

• Six Sigma aims for perfection, which increases efficiency and reduces product defects.

• It is often described as creativity killer.• It divide the employees into:

• Black Belts• Green Belts

Six- Sigma Process and working

• Divide its employees into Champions, Black Belts and Green Belts.

• Champions:1. Create the vision of Six Sigma 2. Define the path to implement Six Sigma across the

organization.3. Ask Black Belts and Green Belts many questions to ensure

that they are properly focused

Six-Sigma Process and working(cont.)

• Black Belts:

1. Act as Six Sigma experts 2. Lead and direct teams in project execution 3. Coach and Mentor Green Belts 4. Ensure that the results are sustained 5. Identify potential barriers to project completion

Six-Sigma Process and working (contd.)

• Green Belts1. Function as Green Belts on a part-time basis 2. Participate on Black Belt projects as content experts 3. Lead Green Belt projects

SWOT

STRENGTH

• Starwood (Brand Name) Strong Culture Of Creativity, Wide Network (5 Branches),

Largest Hotel and Leisure Company. It is a very well known brand around the world.

• Use of Six-Sigma quality management program Making things efficient (aim to perfection)

Weakness

Starwood: Less Employee efficiency. Therefore forming of black belts

and green belts can increase the effectiveness and efficiency.

Six-Sigma It is called Creativity Killer in the market. They have to get

rid this tag.

Opportunity

• Starwood Increase the market share by concentrating more in quality

and making customers feel easy.• A chance to be innovative for the frequent travelers who

feels lonely.• Customers are looking forward to its W hotel for a trendy

experience. Six-SigmaCan get rid of tag “Creativity Killer”.

Threats

• Starwood Other Rival Companies. There is always tough competitions

so they always have to do something new to be on top position.

• Six-Sigma Could be christened as creativity Killer. Usage of new

management can be risky.

Problems and Solutions

“There are no problems, only solutions.” - John Lennon

Problems and Solutions(Contd.)

• How to attract Customers?

o Starwood is known well for its creativity and innovations.

o Starwood took help of various management processes

who provide them with opportunities and suggestions.

o More and more customers are attracted towards the

leisure services provided by Starwood.

• How to be more efficient and improve quality?

Problems and Solutions(Contd.)

o In 2006, the Westin chain of Starwood detected that

34% of frequent travellers feel lonely during travelling.

o It was the challenge as well as an opportunity.

o Starwood implemented Six- Sigma. Six-Sigma specialists

help hotel employees find ways to meet their goals.

• How to make sure Six Sigma does not obliterate the

creativity?

Problems and Solutions(Contd.)

o Starwood has the advantage that, it is known for its creativity.

o Here, Six- Sigma played a great role, when it make a structure of "BLACK BELTS" and "GREEN BELTS" among Starwood employees. Black Belts were handled with the responsibility to overseeing projects and Green Belts are to see the details.

o Six- Sigma specialists help hotel employees find ways to meet their goals.

• Starwood’s maneuver to combine Efficiency and creativity was delicate one, and Starwood has been successful because it started with culture of creativity.

• Since the project is started, there are now 150 Black Belts and 2500 Green Belts. Key To their Success: Handling like partners instead of workers.

• “...this Six Sigma journey will change the paradigm from fixing products so they are perfect to fixing processes that they produce nothing but perfection, or close to it.”-Jack Welchso

• Starwood implemented change very swiftly. It gives the impression of White Water Metaphor.

Questions

• Q-1: Do some research on Six Sigma. Explain what it is. Do you think its reputation as a “creativity killer” is justified? Why or why not?

• Q-2: What does this say about what Starwood has accomplished with its Six Sigma program? What could other companies learn from Starwood’s experience?

• Q-3: How important do you think it is to have a culture of creativity? If a company does not have such a culture, what could managers do?

• Q-4: What else might Starwood do to promote creativity and innovation?

Question (contd.)

• Q-5: Do you think hotel industry environment is in more Calm Water or White-Water rapids? Explain your choice.

Questions are guaranteed in life; Answers aren’t.

Thank you!