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Is it because that there is some certain mainstream rules ?
orChinese women just having dysfunctional relationship
with their hair?
What’s in their mind?
14年3月17日星期⼀一
Individualism has been seen as an undeserved value in China, they don’t want be “weird” or “looking different”.
Youth tribes, most Chinese girls’ main concern is about “Fitting In”Fitting in the groups, career, occasions..
Being acceptable and avoiding embarrassment.
Mind map 1Mainstream & Affiliation rules
14年3月17日星期⼀一
Blind Follower
TraditionalKeeper
BF Pleaser
Safe Player
Career Adapter
Mainstream
Affiliation
Chinese GirlsMind Map
14年3月17日星期⼀一
Blind Follower
They don’t really have their own taste. Totally following the trend, what is latest hairstyle from those models? What kind of hairstyle is popular? So they can show people they are following the main trend, fitting in the “up-to-date”.They usually have the similar hairstyle which copied from some Japanese models, Internet celebrities.
Mind map 1Mainstream rules
14年3月17日星期⼀一
Traditional Keeper
As chinese, you should have black, long, straight hair - that’s the tradition definition of Beautiful hair. They are the conservative followers of traditional mainstream, and they think that’s the way to stay classy, fit in the Chinese Hair look.
Mind map 1Mainstream rules
14年3月17日星期⼀一
SafePlayer
It’s interesting that If you ask some girls why they having a bang, most of them will tell you it’s because the bang can makes their face look smaller, even younger. They think their forehead and face are not that pretty, they don’t want to dye their hair because their yellow skin doesn't go well with the yellow color.They do care about their hair but just play with their hair in a safe way.
Mind map 1Mainstream rules
14年3月17日星期⼀一
BF Pleaser
“Relationship” is a big thing, especially to some Chinese girls. If their boyfriends like black straight hair, then they will just keep their hair like this. In their mind, they want to please their boyfriends with their favorite hairstyle, dress style. Somehow you can also say they are girls without ego, or they just respect their boyfriend in an unnecessary way.
Mind map 1Affiliation rules
14年3月17日星期⼀一
Career Adapter
Frankly, there is some unwritten hair code of careers in China.For example, as a teacher, you shouldn’t dye your hair, and need to keep it simple and decent, as a Journalist you should always keep your “normal”...They do their hair in some certain career style so it can makes them
Mind map 1Affiliation rules
14年3月17日星期⼀一
More Chinese are having oversea background now, some of them absorbed different cultural, and influenced by dynamic experience, have higher level of education,
western mindset, they no longer think that “Fitting In” is a big concern.
They start to face up to personal value and be true to themselves, the rising Individual awakening is pushing their hair style in every sense.
Mind map 2Distinction & Self-Expression
14年3月17日星期⼀一
These girls have higher level of hair consultation, to show their confidence, their taste, their mindset, their attitude.
It’s not a sub-cultural, but more like a kind of reaction to “Globalization” affecting our culture.
The development of dynamic cultural which is fluctuating with the interaction between foreign modern cultural and chinese traditional culture.
14年3月17日星期⼀一
Blind Follower
TraditionalKeeper
BF Pleaser
Safe Player
Career Adapter
Mainstream
Affiliation
Chinese GirlsMind Map
PerfectionChaser
Adventurist
Distinction
Self - Expression
CulturalExhibitionist
Status Shower
14年3月17日星期⼀一
PerfectChaser
They value themselves a lot and they have good fashion sense, know how to make their hair better.They love themselves more than any one, want to show their perfect style in every details. Go premium hair salon, even get a hair cut by Kim Robinson.
Mind map 2Distinction
14年3月17日星期⼀一
AdventuristThey are daring enough to get a funky hairdo, or dye their hair in pink, blue and flaunt it as well. They are not afraid of “Fail”.
Mind map 2Distinction
14年3月17日星期⼀一
CulturalExhibitionist
They put much effort on being indifferent to the mainstream. They influenced by western cultural and like to show it off - from the inside out. “I am the London girl”, “I am the New yorker”, they present their cultural background with their hair.
Mind map 2Self-Expression
14年3月17日星期⼀一
StatuesShower
Somehow, these girls use their hair as their “Status Signal”. They cut their hair when they broke up with their boyfriends (don’t laugh, it’s true), or totally change their hair style when they up for a new job (like model, artist, musicians..), social statues, even sexual orientation.
Mind map 2Self-Expression
14年3月17日星期⼀一
From Blind Follower to Perfect Chaser, Safe Player to Adventurist, they all “use” their hair in different social purpose, because hair is one of
the most crucial, obvious thing that other people can see as you.
14年3月17日星期⼀一