26
Relationship between Chinese women and their hair 14317日星期

The Relationship between Chinese girls and their hair

Embed Size (px)

Citation preview

Relationship between Chinese women and their hair

14年3月17日星期⼀一

People saying:Nowdays, Anything Goes.

14年3月17日星期⼀一

But this is clearly not the case in China

14年3月17日星期⼀一

If Hair is all about...

Differentiation

Self Expression

Style

Character

14年3月17日星期⼀一

Then in China, why they happen to have the similar hairstyle?

14年3月17日星期⼀一

Is it because that there is some certain mainstream rules ?

orChinese women just having dysfunctional relationship

with their hair?

What’s in their mind?

14年3月17日星期⼀一

Individualism has been seen as an undeserved value in China, they don’t want be “weird” or “looking different”.

Youth tribes, most Chinese girls’ main concern is about “Fitting In”Fitting in the groups, career, occasions..

Being acceptable and avoiding embarrassment.

Mind map 1Mainstream & Affiliation rules

14年3月17日星期⼀一

So who are they?

14年3月17日星期⼀一

Blind Follower

TraditionalKeeper

BF Pleaser

Safe Player

Career Adapter

Mainstream

Affiliation

Chinese GirlsMind Map

14年3月17日星期⼀一

Blind Follower

They don’t really have their own taste. Totally following the trend, what is latest hairstyle from those models? What kind of hairstyle is popular? So they can show people they are following the main trend, fitting in the “up-to-date”.They usually have the similar hairstyle which copied from some Japanese models, Internet celebrities.

Mind map 1Mainstream rules

14年3月17日星期⼀一

Traditional Keeper

As chinese, you should have black, long, straight hair - that’s the tradition definition of Beautiful hair. They are the conservative followers of traditional mainstream, and they think that’s the way to stay classy, fit in the Chinese Hair look.

Mind map 1Mainstream rules

14年3月17日星期⼀一

SafePlayer

It’s interesting that If you ask some girls why they having a bang, most of them will tell you it’s because the bang can makes their face look smaller, even younger. They think their forehead and face are not that pretty, they don’t want to dye their hair because their yellow skin doesn't go well with the yellow color.They do care about their hair but just play with their hair in a safe way.

Mind map 1Mainstream rules

14年3月17日星期⼀一

BF Pleaser

“Relationship” is a big thing, especially to some Chinese girls. If their boyfriends like black straight hair, then they will just keep their hair like this. In their mind, they want to please their boyfriends with their favorite hairstyle, dress style. Somehow you can also say they are girls without ego, or they just respect their boyfriend in an unnecessary way.

Mind map 1Affiliation rules

14年3月17日星期⼀一

Career Adapter

Frankly, there is some unwritten hair code of careers in China.For example, as a teacher, you shouldn’t dye your hair, and need to keep it simple and decent, as a Journalist you should always keep your “normal”...They do their hair in some certain career style so it can makes them

Mind map 1Affiliation rules

14年3月17日星期⼀一

But, is that all?

14年3月17日星期⼀一

More Chinese are having oversea background now, some of them absorbed different cultural, and influenced by dynamic experience, have higher level of education,

western mindset, they no longer think that “Fitting In” is a big concern.

They start to face up to personal value and be true to themselves, the rising Individual awakening is pushing their hair style in every sense.

Mind map 2Distinction & Self-Expression

14年3月17日星期⼀一

These girls have higher level of hair consultation, to show their confidence, their taste, their mindset, their attitude.

It’s not a sub-cultural, but more like a kind of reaction to “Globalization” affecting our culture.

The development of dynamic cultural which is fluctuating with the interaction between foreign modern cultural and chinese traditional culture.

14年3月17日星期⼀一

So who are they?

14年3月17日星期⼀一

Blind Follower

TraditionalKeeper

BF Pleaser

Safe Player

Career Adapter

Mainstream

Affiliation

Chinese GirlsMind Map

PerfectionChaser

Adventurist

Distinction

Self - Expression

CulturalExhibitionist

Status Shower

14年3月17日星期⼀一

PerfectChaser

They value themselves a lot and they have good fashion sense, know how to make their hair better.They love themselves more than any one, want to show their perfect style in every details. Go premium hair salon, even get a hair cut by Kim Robinson.

Mind map 2Distinction

14年3月17日星期⼀一

AdventuristThey are daring enough to get a funky hairdo, or dye their hair in pink, blue and flaunt it as well. They are not afraid of “Fail”.

Mind map 2Distinction

14年3月17日星期⼀一

CulturalExhibitionist

They put much effort on being indifferent to the mainstream. They influenced by western cultural and like to show it off - from the inside out. “I am the London girl”, “I am the New yorker”, they present their cultural background with their hair.

Mind map 2Self-Expression

14年3月17日星期⼀一

StatuesShower

Somehow, these girls use their hair as their “Status Signal”. They cut their hair when they broke up with their boyfriends (don’t laugh, it’s true), or totally change their hair style when they up for a new job (like model, artist, musicians..), social statues, even sexual orientation.

Mind map 2Self-Expression

14年3月17日星期⼀一

so their hairstyle look more unique, characteristic...and pretty

14年3月17日星期⼀一

From Blind Follower to Perfect Chaser, Safe Player to Adventurist, they all “use” their hair in different social purpose, because hair is one of

the most crucial, obvious thing that other people can see as you.

14年3月17日星期⼀一

So Hair is an essential form of communication to them - even can call it as a

communication tool - for them to fit in / or express their cultural

The Relationshipbetween Chinese girls and their hair

14年3月17日星期⼀一