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WOMEN IN ADVERTISING
IF YOU CONTRIBUTE TO THE VISUAL
CULTURE, YOU HAVE A DUTY TO
IT.
BECAUSE YOU CANNOT BE
WHAT YOU CANNOT SEE.
IT’S A GREAT TIMEFOR EMPOWERING
ADVERTISING
‘FEMVERTISING’noun
Advertising that employs pro-female talent, messages and imagery to empower women
and girls.
BUT ‘EMPOWERMENT’ IS GETTING OUT OF
HAND.
WHY ARE THE EMPOWERING BRANDS
ONLY SUPER STEREOTYPICALLY FEMALE BRANDS?
A WOMAN WHO:
LIKES MOISTURISERHAS PERIODS
HAS SHINY HAIRUSES COSMETICS
LOOKS LIKE WE’RE BACK IN THE SAME
GENDERED BOX.
SEGREGATED EMPOWERMENT IS NOT GOING TO BE
ENOUGH.
EMPOWERMENT IS NOT A STRATEGY;
IT IS A METHODOLOGY.
EMPOWERMENT SHOULD FLOW
THROUGH EVERYTHING YOU PUT OUT THERE.
OVERTURNING GENDERED MARKETING
STEREOTYPES (FOR BOTH GENDERS):
WOMEN MAKE 60% OF CAR PURCHASE DECISIONS
IN 2015, BEER WAS A MORE
POPULAR CHOICE OF DRINK FOR
WOMEN THAN
PROSECCO
20% OF BRITISH MEN COOK EVERY NIGHT
CHANGING THE FACE OF WOMENIN ADVERTISING:
Most British women
are unmarrie
d.
EMPOWERMENT IS NOT A STRATEGY;
IT IS A METHODOLOGY.
I get off to Fifty
Shades of Grey.
We talk about more than
boys.
I am not invisible.
IT’S TIMEFOR YOU TOSPEAK UP -
Talk to me more:@PhilippaDunjay