Embed Size (px)
Citation preview
The ZDF App Universe07.06.2014, UX Camp Europe, Berlin
The ZDF App Universe
The ZDF App Universe Is a running process
ZDFmediathekZDFheute SotchiSmartphone Tablet Smartphone & Tablet Smartphone & Tablet
ZDFheute - finally for Smartphone
ZDFheute auf dem Smartphone
„We are not suppliers. Partnership gets the best results.“
Erik Spiekermann
What do we want?
What do we want?
We will not be the first app, but we want to raise the bar for News Apps.
Nativ vs. Hybrid
Nativ vs. Hybrid
Nativ vs. Hybrid
iOS5? No.
iOS5? No.
Experience-Lifecycle
Start in den Tag Unterwegs Bei der Arbeit Couching Zu Bett gehenUnterwegs
tagesschau begleitet mich durch den Tag
Userstoryboard
Schneller ÜberblickNachrichtenüberblick
heute in 100s
heute journal+
Letzter BlickErleben
Eilmeldung
Experience-Lifecycle
Start in den Tag Unterwegs Bei der Arbeit Couching Zu Bett gehenUnterwegs
tagesschau begleitet mich durch den Tag
Userstoryboard
Schneller ÜberblickNachrichtenüberblick
heute in 100s
heute journal+
Letzter BlickErleben
Eilmeldung
The App is with the user the whole day
Show-Lifecycle
Concept & Design & Concept & DesignSomehow agile
Die LascheDivides between quick overview and getting in more deep.
Live is LiveLive is something special: the App changes slightly automatically
Clockwork OrangeTranspoting an important Brand Element directly to the App
1 Developer
1 Designer
1 Evening
A few Beer
plus!
Mainzelmännchen
ZDFheute auf dem Smartphone
„ZDF hat die Messlatte für Nachrichten Apps höher gelegt. Dafür zahle ich gern GEZ Gebühren.“
Appstore Nutzer
ZDFheute iPad - News are Landscape
„Do one thing everyday, that scares you.“Eleanor Roosevelt
Let‘s go just landscapeZDFheute for iPad will not support portrait-mode
The screen is huge, we want to lead the eye
1. Try
The screen is huge, we want to lead the eye
2. Try
The screen is huge, we want to lead the eye
3. Try
The screen is huge, we want to lead the eye
Being simple means to leave open space
Mobile FirstThe Website follows the iPad App
The ZDF App Universe With the ZDFheute Apps we set the basis.
ZDFheute
Full success
"This was one of the smoothest projects I did in my whole career."
ZDF
ZDFmediathek - the „watch-box“ becomes easy
“If you can't explain it to a six year old, you don't understand it yourself.”
Albert Einstein
Where we had to start from
Having a look at the problems
Having a look at the problems
Performance is an experience-killer!
Goals for the new Apps
Goals for the new Apps
Brand Experience becomes important
Goals for the new Apps
New features are not that important.
Content Lifecycle
Vorschau Live VoD Bald weg
Trailer Live
Stream
Ganze
Folge
Ganze
Folge
Video Formate
Das werde ich schauen
Das schaue ich
Das mag ich
Das dürft ihr nicht verpassen
Social Kommunikation
How does a TV-Show „live“?
Structure - not that easyShow, Show-channels, Topics, Topic-channels, Categories
Structure - not that easyShow, Show-channels, Topics, Topic-channels, Categories
Important Meta-Rule:
Fast way to the video: if possible at least one video should be directly available from every page of the app.
Keeping in mind the ZDF App UniverseMake use of the UX/UI Paradigms of the ZDFheute Apps
Keeping in mind the ZDF App UniverseMake use of the UX/UI Paradigms of the ZDFheute Apps
Mediathek DesignDoes the design really have to be oriented on the Website?
We gave it a try...
Mediathek Design: Color!And we decide together with the customer to go a new way.
The ZDF App UniverseMake use of the UX/UI Paradigms of the ZDFheute Apps
The ZDF App UniverseWe are not totally dogmatic!
Watched lastNew and small but nice.
Watched lastNew and small but nice.
Custom DropdownA standard picker somehow did not do the job.
My Videos ListOnly there, if I need it
My Videos List„No matter how cool your interface is, it would be nice, if there were less of it.“
My Videos List„No matter how cool your interface is, it would be nice, if there were less of it.“
The ZDF App Universe Mediathek Apps are based on the ZDFheute Apps.
ZDFheute ZDFmediathek
The users say, this was the right way
The ZDFMediathek Apps are THE example for UX as a Killer Feature.
Sotchi in the ZDFmediathekOlympic games as we always wanted it to be
„With great power comes great responsibility.“Spiderman
Sotchi HAS to be part of the Mediathek
Be carefulThe extremyl successful ZDFMediathek Apps must not loose quality!
WorkshopHow do Olympic Games work? And how do the work at the ZDF?
Event-Lifecycle - next Step
EventErsehnen
Informieren und Termine freihalten
Event-Lifecycle - next Step
EventErsehnen Erleben
Live-Dabei sein: Zuhause, Kneipe, Stadion
Event-Lifecycle - next Step
EventErsehnen Erleben Erinnern
Highlights mit Freunden analysieren
Event-Lifecycle - next Step
Ersehnen Erleben Erinnern
The most important User-Demands
Ich möchte live Olympia schauen
Ich möchte Olympia Kompakt in Videoclips sehen
Ich will wissen was jetzt, oder später läuft
Ich will den Medaillenspiegel sehen
Ich möchte mir Archiv Clips vergangener Wettkämpfe ansehen
Ich möchte redaktionelle Tipps bekommen
Ich brauche einen Highlight Alarm
Ich möchte teilen/empfehlen
Basis is the MediathekRe-use of the well-known navigation-elements. Modificated when necessary.
Parallel: We need an EPGHow much pixels is an hour?
Parallel: We need an EPGBe fast, be simple.
The EPG for the whole MediathekFrom the very beginning produced to work in the main Mediathek as well.
Watching Olympic games works differentWhich athlete is in the lead?
Olympic NewsAs known from the ZDFheute App already.
Mobile First - once moreThe Website follows the iPad Design.
The ZDF App UniverseSotchi fits seamless into the Mediathek Apps and enhances them.
ZDFheute ZDFmediathek Olympia Special
Olympic games as we always wanted it to be
Watching the olympic games makes the most fun at the ZDF.
Next: Fifa WM for the Mediathek
Fifa WM - that how soccer on TV should be
Fifa WM - that how soccer on TV should be
Learnings
Together for a better User Experience.
Passion as crucial factor of success.
Methods and Process vs Creativity?
New features are not this important.
But the implemented featureset has to be „flauschig“.
Hybrid Apps are dangerous in terms of building a „flauschige“ App.
User Experience and Performancebelong together even closer than we though.
The impact of a good UX on the Brand is huge!
The ZDFMediathek Apps proofed the existence of the Killer Feature UX to everybody.
