By: Darpan, Anna, Marti, Mick, Leo, Romy, Carmine, Vasco, Darya and Julia

Introduction

6200 Wal-Marts in the US

Presence in 15 countries

1,6 millions employees

$312 billion in Sales

Business Sustainability Strategy

October 2005 – Wal-Mart announced the launch of a business sustainability

strategy

Three goals:

100% supplied by renewable energy

Create zero waste

Sell products that sustain resources and environment

Objective: differentiate itself from competition, maintain a license to grow and

remain consistent to its commitment to serving customers through everyday

low prices.

MSC program

MSC Program was started by Unilever and World Wildlife Fund in 1997.

Provided certification standards based on a code of conduct for responsible fishing

MSC-accredited certifying agencies audited fishery and processor compliance to ensure

products were managed sustainably from boat to plate

On average, certification took 1-2 years to complete

Why choose the MSC certification?

All species of wild seafood are expected to collapse within the next 50 years.

Fishing became an inefficient industry in terms of fuel use, approx. 13 billions

gallons or 1.2% of global oil consumption.

Increasing % of seafood supply is farm raised, which contains less nutrients

and carry increased heath risks due to antibiotics and other chemicals

Raising Public Awareness

Conversion of coastal

ecosystems to aquaculture ponds

Wild ocean fisheries destroyed

Degrading coastal waters

Chemicals, antibiotics, feeds

and feces

Increasing risk of desease

Genetic contamination

when fish escapes from the farm

How was it implemented?

Identification of

existed wild

fisheries

Refer them to

the MSC for

certification

Have them use

MSC

eco-labels on

products

Identification of

potential candidates for

certification

Begin to work

with the WWF

and group of

experts

How to make more

fisheries sustainable

MSC Certification Costs

From 15k-120k USD

0.03$ per pound of fish

Some fisheries had to reduce their

catch

Lengthy procedure

Steps to become certified:

Pre-Assessment

Full Assessment (avg. 12 months)

Certification

Annual Audits

Reassessment

Benefits of the MSC Certification

Better transparency

Better suppliers

Simplified Chain of Custody

Improved environmental outcomes

More visibility for suppliers, through Wal-Mart

Reduced cost of production

Recent Updates

More than 95% of Walmart U.S., Sam’s Club and Asda’s (U.K.) fresh and

frozen, farmed and wild seafood had earned MSC by the end of 2012.

Walmart seafood business is growing at a rate of 30% every year after 2012.

Supply shortage because of expensive procedure.

Collabration with the WWF as an alternative to provide consulting for boat

operators.