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Current Dairy Situation in Russia September 22, 2015, WDS, Vilnius

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Page 1: Wds 2015.compressed

Current Dairy Situation in Russia

September 22, 2015, WDS, Vilnius

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100 years of Dairy Business in Russia What has happened? Just to understand

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Central RussiaSiberiaCaucasusVisla ProvincesMiddle AsiaFinland

Population of Russia in 1913 -174 m people

90,1 m people in the current borders

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Population forecasts

Dmitriy Mendeleev

Russia

USA

1950 2000

282 m

180 m

182 m

179 m

594 m 145 m

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0

75

150

225

300

1897 год 1913 год 1920 год 1939 год 1946 год 1959 год 1989 год 1991 год 1992 год 1998 год 2000 год 2009 год 2014 год

128,6

174,1

137,7

168,5 170,5

208,8

286,7 293,0

148,5 147,8 145,2 141,9 146,3

Russian Impire/USSR/Russian Federation

Growth of population, agriculture and industry.

Victims of hunger and

Stalinism up 11 m. people

100 years of Russian History in population

Growth of population, agriculture and industry

Revolution, Civil war,

immigration, lost of

territories - lost 14-16 m. people

Soviet Union lost around 30 m people during the War and 1,5 m during the

hunger after the war

The last year of the Soviet Union

Botton of demography

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100 years of Russian History in population

1910 - 1913 год 2015 год

-16% +130% +25% +146% +43% +64% +75% +50% +185%

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100 years of Russian History in population

Rural populationUrban population

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Butter market in 1913 - 330000 tones

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Export of Russian Butter by country, 1913

UK Germany DanmarkFinland Netherlands ChinaAustria-Hungary Turkey Others

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1916

yea

r

1933

yea

r

1953

yea

r

1956

yea

r

1970

yea

r

1975

yea

r

1980

yea

r

1985

yea

r

1986

yea

r

1987

yea

r

1990

yea

r

1991

yea

r

1992

yea

r

1993

yea

r

1994

yea

r

1995

yea

r

1996

yea

r

1997

yea

r

2006

yea

r

2007

yea

r

2008

yea

r

2009

yea

r

2010

yea

r

2011

yea

r

2013

yea

r

2014

yea

r

17 808

13 68513 201

14 671

20 595

17 660

22 17221 577 21 319 21 004

15 32214 829

13 86713 060

11 70710 731

9 3918 299

4 554 4 504 4 399 4 401 4 431 4 577 4 550 4 48515 years of I WW, CW,

Collectivization

Number of cows, 1916 - 2014, heads*1000Collectivization, IIWW, hunger,

recovering

excluding householders

Crisis 1998 and 10 years of

chaos.

Government starts to support

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1913

yea

r

1927

yea

r

1928

yea

r

1929

yea

r

1940

yea

r

1953

yea

r

1954

yea

r

1955

yea

r

1956

yea

r

1957

yea

r

1970

yea

r

1975

yea

r

1980

yea

r

1985

yea

r

1986

yea

r

1987

yea

r

1990

yea

r

1991

yea

r

1992

yea

r

1993

yea

r

1994

yea

r

1995

yea

r

1996

yea

r

1997

yea

r

2006

yea

r

2007

yea

r

2008

yea

r

2009

yea

r

2010

yea

r

2011

yea

r

2013

yea

r

2014

yea

r

19,1

23,4 23,8 24,5

17,5

19,720,7

23,4

26,7

30,2

46,748,2

46,8

50,252,2 52,9

42,5

38,4

32,430,4

25,9

23,0

19,518,0

15,3 15,4 15,6 15,9 15,8 15,9 15,9 16,3

Cow milk production, 1913 - 2014, MTInertia of Romanov Reforms

Collectivization

WWII, hunger

excluding householders

The last year of USSR

Government starts to support

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Current situation Milk Production

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Milk production last 14 years

0

225

450

675

900

2000 год 2014 год

32,3 30,6

584

815

World trendRussian trend

+40%

-5%

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Private farmers (registered & pying taxes)

Agri companies & «Kolkhozes»

Householders (for private consumption)

Sources: Rosstat, The DairyNews

How much milk is produced in Russia?

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Sources: Rosstat, The DairyNews

16,3 m tons

Private farmers (registered & pying taxes)

Agri companies & «Kolkhozes»

Householders (for private consumption)

How much milk is produced in Russia?

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According to the Low «Householders produce agri foods only for self consumption»

Sources: Rosstat, IDF, The DairyNews

Who are those householders?

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Housholders’ milk production per capita in rural area, kg

Sources: Rosstat, IDF, The DairyNews

Who are those householders?

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1238

431 412

4484

922

738

Who are those householders?

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289

243

701

Who are those householders?

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697

Who are those householders?

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111

Who are those householders?

697

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Actually householders moving to another segment - private farmers.

Reasons: Taxation. Government is tighten requirements collecting taxes Government Support. Government is supporting private farmers, giving subsidies and grants.

Sources: Rosstat, IDF, The DairyNews

Who are those householders?

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Householders are distortion

Sources: Rosstat, IDF, The DairyNews

Who are those householders?

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Real Situation2013 2014

Amount of Dairy Cows 4,550 m 4,480 m

Number inhabitants per 1 cow 31,4 32,6

Raw Milk Production 15,9 MT 16,3 MT

Milk Production per Capita per year 111 kg 111,4 kg

Milk Production per Capita per day 304 g 305 g

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161 kg. per capita (IDF) 249 kg. per capita (oficial data)

340 kg. per capita (medicine norm)

Milk Consumption

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Milk Consumption

2012 - 173 kg. per capita 2013 - 161 kg. per capita

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Источник: Росстат, The DairyNews

Moscow Region - 2,5 MT

SPB - 0,6 MT

South - 1,6 MT

Middle and South Volga- 1,1 MT

Urals - 1,3 MT

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Current situation Milk Processing

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Cheese Production

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Cheese production, per cap.

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Liquid Milk Production, per cap.

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Butter Production per cap.

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2012 год 2013 год 2014 год

1 185 099

1 412 004

1 654 976

623 546,46 628 217,22 584 189,91

548 672 531 523 562 113

401 600 431 739 469 168

Falsification

Sources: Rosstat, Agri Department of reg., The DairyNews

Row milk productionMilk processingMilk Consumption

Dairy products production 1 185 KT

A region in the Central Russia

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Structure

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The Structure of Russian Dairy Market

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Its easier to fish in a muddy water

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Request: Could you please name all you Dairies in Russia, Ukraine and CIS? Could you please tell us the assortment of dairy products on each plant?

Answer: We have 19 dairies in 17 regions. Other information is a commercial secret.

The DairyNews’ communications with PepsiCo and Danone

WHY?!

Request: Could you please tell us volume of milk, processed in you plants located in the Ural Region?

Answer: This information is a commercial secret.

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Company doesn’t ask Mr. Dvorcovich to increase SMP, WMP and butter production. They just ask to increase import.

WHY?!Because domestic production of WMP, SMP and butter strengthens competition for raw milk.

Letter by PepsiCo to Vice Premier Minister Arcadiy Dvorcovich, Feb. 2014

PepsCo notices your attention to the problem of limited offer strategic raw for Russian dairy market: SMP, WMP and butter.

According to this PepsiCo kindly asks you to provide alternative shipments of SMP, WMP and butter from Netherlands and US in volumes which are able to balance monopolistic position of Belarus

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Companies’ share in the raw milk market

80 %

10 %

10 %

PepsiCo Danone Others

Dairy Processors (∽10 MT)Processing volumes, MT

# of plants

PepsiCo ∽1,6 ∽18

Danone ∽1,6 16

Molvest ∽1,3 8

Molochnoye Sodruzhestvo

∽1,3 5

Galaktika ∽0,7 4

Neral ∽0,7 2

Prosto Moloko ∽0,6 9

Dominant ∽0,6 4

Renna ∽0,6 2

Kipirino ∽0,5 7

Komos Group ∽0,3 4

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Ban

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Import

Liquid milk 277 550 458 $Yogurt 39 304 451 $Fermented products 80 931 186 $Ice-cream 39 351 582 $Total 437 137 676 $

SMP 478 480 038 $WMP 168 857 320 $infant formula 2 455 925 $Condensed milk 36 485 095 $cream paste 74 123 654 $Total Concentrated milk products 760 402 031 $

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Import

Fresh cheese and curd 272 913 836 $Grated cheese 10 258 858 $Processed cheese 47 657 727 $Mould cheese 21 805 379 $Other cheeses 1 187 948 474 $Cheeses total 1 540 584 273 $Whey 96 539 686 $MPC (<85%) 6 335 160 $MPC (>85%) 25 611 940 $Casein 36 494 186 $Albumin 5 233 292 $Lactose 19 504 671 $Total Whey 189 718 934 $Sheese and whey 1 730 303 207 $

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Import

Butter 618 420 179 $Butter paste 57 862 869 $Other milk fats 71 558 820 $Margerine/sperads 142 801 227 $Butter and butter fats 890 643 095 $Palm fat 643 499 610 $Coconut fats 138 877 635 $Other fats total 782 377 245 $All Fats 1 673 020 340 $

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Import

Total Improt 4,6 bln $The volume of local raw milk market 4,4 bln $

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What Russia loses (or finds) with bans?

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What Russia loses (or finds) with bans?

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What Russia loses (or finds) with bans?

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ProblemsFats and protein substitution. Some where until 85% of products are falcificated. This constricts volume of dairy market. Consumer doesn’t believe to producer and doesn't have a lot of money to buy. Consumption is decreasing. Big processors don’t feel good: low consumption opposite high costs

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ButSelf-cleaning of the market. Inefficient are going out.

Farmers finally understood their strength: everything in that market depends on them. Many of them are investing to the processing. New facilities are appearing.

Big opportunity for small business. A number of peopler are going to become farmers.

Government supports launches in agri business: grants and subsidies.

Generally business and society support Embargo

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On my opinion, ban will not be cancelled at least util 2018

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But… … you can sell in Russia…

Join us and invest in Russia

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They are already in Russia

Stefan Dürr John Kopiski

Gianni Sfoggia

Justas Walker

and others…

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Thank you +7 (903) 523 83 73 [email protected]