Welcome App Germany Presensation - Summary+Status

www.welcome-app-germany.deOperator and Co-Initiator

Welcome App Germany

From a small digital refugee app

in Dresden to a valid sustainable

orientation- und integration support

system for Germany

To make everyone feel welcome.


Welcome App Germany

The multilingual platform system

providing orientation and

integration

for asylum seekers, migrants,

immigrants and employees in

Germany

100 % free of charge for users

Generally and locally relevant


Focus on customers for all kind

of services and results

Design and development hand-

in-hand for all plattforms, sizes

and device classes

Different industries and

customer sizes

Microsoft partner development

and City Next partner

What does HeiReS do?


Who is HeiReS?

Design | Development | Training

Successful as a Ltd. since 2012

Owner-managed

Solid business partner

Offices in Dresden und Aachen

Interdisciplinary team of 10

permanent experts


Peggy Reuter-Heinrich

Director und management design unit

at HeiReS – together with Lars

Heinrich

UX-Designerin usability, UI-Design,

Prototyping and implemetation,

alongside author, coach, speaker

Designer und Editor of the Welcome

App Germany

4 Microsoft MVP Awards, Red Dot

Award, German Design Award


Why out of Dresden?

Because it‘s time for a positive

example.

Why something for refugees?

Because IT can help and support.

Why voluntary commitment?

Because we have to take action.

Why an app?

Because refugees use smartphones.

Welcome App Dresden


Challenges 2015

Almost 1 million refugees in 2015

Overtasked authorities, guardians,

helpers as well as volunteers

Difficulties in finding accessible

information – often available in German

only

Difficulties in communications lead to

false information and misunderstandings

Increasing potential of conflicts due to

understanding problems


Partners for a good cause

Initiator and operating compnay

UX-concept and UI-Design

Development all Windows versions

Editorial contents

Constant further development

Customized developped CMS

Distribution and Marketing

IT-companies from Dresden create the Welcome App Dresden in summer 2015

as a sign for social engagement for refugees and cosmopolitanism of Dresden

Co-initiator and spin doctor

User dialogue in German classes

Development of first Android und iOS version

Focus on Dresden edition

Involvment till the end of 2015


Why an App for Smartphones?

More than 80% of the refugees

have a smartphone

All three systems included:

Android 65%

Internet not always accessible,

offline-function necessary

Core competence IT-company


Syrien

Tunesien

Libyen

Eritrea

Serbien

Russische Föderation

Georgien

Marokko

Indien

Libanon

Sonstige

Countries of origin und Languages

Variety of nations create language

barriers in terms of orientation and

determine possible additional

languages in the app.

German EnglishFrenchArabic


Interviews with Users

Interviews with users in German

language classes

Requirements in coordination

with larger institutions


Relevant Subjects

The asylum-system itself

Language and translation

Facts about Germany

Basic services

Rights and responsibilities

Social contacts

Accommodation

Work and profession

Academic and education


Additional benefits through local contacts

Dresden as a direct surrounding

Validated addresses and relevant contacts

Orientation through pictures and map integration

Short information about the contact

Direct interaction via e-mail and phone


Quotes from cities and counties

Geert Mackenroth

Saxon comissioner for foreign nationals

„The Welcome-App is the right solution!

Direct support for refugees and usable offline, that‘s what I like. The Welcome-App is practice-oriented. I‘m sure the concept will prove itself and will be further developed. We need more of these solutions from Saxony.

Dirk Hilbert

Mayor of the city of Dresden

„Dresden can do differently…

For Dresden I prefer fast, pragmatical and unbureaucratic solutions which reallly help asylum seekers. The Welcome App is such a solution– and I‘m very pleased for the city of Dresden.


Benefits from positive perception

Intense positive press perception

worldwide, especially towards the end of

2015

Appointments with well-known initiatives

and political parties – e. g.

Sept. 2015 press conference

in the city hall of Dresden

Nov. 2015 Querdenker-Award

finalist categorie green

Dec. 2015 Global Child Forum

StockholmApprox. 80 articles und mentions about the Welcome App in the national and international press since its first launch.


Not at all. We faced the next challenge.

The result is the Welcome App Germany.

After so much positive encouragement we could have stopped, being satisfied.


Welcome App Germany

„That‘s what we need, too!“

Further development as a model

for Germany

Welcome App Germany with

general information as a frame

launched on October 3, 2015

A system to integrate federal states

as well as cities and counties


Expanded Target Groups for Togertherness

Mobile inside and outside of

Germany for preliminary information

> Smartphones

Stationary in offices and authoritis for

bridging waiting times

> Terminal and Desktop-PCs

Supporting multilingual dialogues between

consultants and counsellors

> Tablet and Laptops


Integration through Information

Information about integration-

related topics

Constant expansion and

updates through dialogue

Native languages as a key: six

languages already integrated

Usable offline without a Wifi

connection


Cities and Counties as a living environment

Counties and cities of federal

states as a direct surrounding

Entry via cities and counties as

an autonomous location and

therefore focus

Additional benefits through local

contacts und regional contents


General and local contents

Detailed information about the

different categories

Additional benefit by providing

addresses of contact persons

and authorities

General information combined

with a local approach

Validated contacts and addresses


Supporting materials in order to

reach target groups

Individual for integrated cities

Designed to fit custom needs

Distribution via important

institutions of the area

Posters and cards for self-

printout or ordering online

Distribution for users


News update via blog und

newsletter

Stay in touch via social media

(Facebook und Twitter)

welcome-app-concept.de

welcome-app-concept.de/blog

facebook.com/welcomeappconcept

twitter.com/welcome_concept

Staying up-to-date online


So far 25 cities and counties

integrated, including 4 state

capitals.

Berlin now included

All under one roof

The app is 100% free of charge

System developed through own

engagement inclusive of CMS,

content, graphics, final formats and

further development

Costs for the integration of cities

and counties with their information

and addresses plus service:

1.250 € basic amount plus

0,6-1,6 Cent per inhabitant


Information about relationships

between local companies and cities

Representation in all different types of

media and use of Welcome-App-Logos

Disposition of funds to realize

participation of cities and

municipalities

First supporters from the economy

already participating

Integration of local companies


Hand in Hand – We give something back

Non-profit priciple

10 % of revenues as profit from the app will be donated to other refugee initiatives

Selected organizations with focus on local help and in countries of origin

Distributed amount so far:10.000 €

Donations so far

Flying Help e.V.

Kos Solidarity

PRO ASYL e.V.

Til Schweiger Foundation

HOPE Cape Town

On our list: Seawatch, Doctors without Borders, ArcheNova, UN-refugee relief


Our vision is a universal Integration-

Support-System, to make everyone feel

welcome.

Several hours have been invested and the system pays off. Shouldn‘t that be enough?


Maximum use through participation

Shouldn‘t there be a Welcome App in

your municipality ?

The house is finished.

When would you like to move

in?

www.welcome-app-germany.de

[email protected]

Operator & Developer

Heinrich & Reuter Solutions GmbH

Scariastr. 9

01277 Dresden

www.heires.net

+49 (0)351-65615776


Quick Access to the App

http://welcome-app-concept.de/ios http://welcome-app-concept.de/android http://welcome-app-concept.de/windows

Presentations & Public Speaking

Welcome App Germany Presensation - Summary+Status