Why is product design important & what factors affect a good design ?

Design is totality of features that affect

how a product looks, feels and functions

to a consumer.

Designer must invest in form, feature development,

performance, durability, reliability etc.

RISING TIDES OF

Oh God!! Why did I get into this mess ?

IMPORTANCE OF PRODUCT DESIGN

I. ANALYSIS

II. COCNCEPT

III. SYNTHESIS

FACTORS AFFECTING A GOOD

DESIGN

I. Bold Simplicity

II. REAL AUTHENTICITY

III. FAMILIAR YET SURPRISING IN NATURE

IV. BASED THE NEEDS OF USER

V. ENVIRONMENT SUSTAINABILITY

VI. CHOICE OF MATERIALS

VII. DURABILITY

A GOOD DESIGNER NOTED-

”IF WE DO OUR JOBS, PEOPLE

DON’T REALIZE WHAT HAVE WE

DONE. THEY JUST FEEL

COMFORTABLE ”

PROF. SAMEER MATHUR

Indian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATI

NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA

As an intern, under the guidance of,