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Your real estate business doesn’t have to suffer in the off-season. These marketing ideas can help you meet the buyers and sellers in your market even when the weather cools down. This list will give you fresh new ideas on staying connected! Find recorded webinar at http://learn.marketleader.com/display/learning/15+Fresh+Fall+Ideas+for+Filling+Your+Pipeline
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15 Fresh Fall Ideas for Filling your PipelineStay Top of Mind During Fall and Winter
Host: Courtney ParhamTrainer
The Plan for Today…
• Weathering the peaks and valleys
• Community Events
• Seasonal Marketing
• Burrr…it’s cold outside
• How to Make it Actionable
Weathering the Peaks and Valleys
Weathering Peaks and Valleys
“In the past 15 years, the average decline has been 16.4 percent. - Lawrence Yun, PhD., Chief Economist and Senior Vice President on September 2, 2014
Creating Mind Share
• Mind share- relates generally to the development of consumer awareness or popularity.
Are They Thinking of You?!
Community EventsCreating a Local Brand
1. It’s Time to Party!
Host a sponsored tailgate or watch party
Encourage attendees to drop their information!
2. Rock the Vote!
• Volunteer your office or business as a polling place or voter registration
• Every new registered voter can enter to win a prize!
3.Friday Night Lights!
Leverage the local school teams and sporting events
Basketball, Soccer, Football
4.Moving Up or Out?!
• Garage, Estate or Moving Sales? Hit them up!
• Sales like these indicate that the home owner is prepping for a sale and might need an agent
5.Autumn Equinox Party
Welcome the season by hosting an open house or block party!
Instant Replay!
1. It’s Time to Party
2. Rock the Vote
3. Friday Night Lights
4. Moving Up or Out?!
5. Autumn Equinox Party
Seasonal MarketingTis the Season to Give
6.Sponsor or Volunteer at a Seasonal Event
• Coat or canned food drive
• Serve spiced cider or cookies to encourage people to stay a bit
7.Holiday Greetings
Great time to drop off a
quick seasonal gift!
8. Drop by Season
Don’t forget to add business cards!
9. Bob’s Corn Maze and Pumpkin Patch
• Talk to local event coordinators to see if you can get an exclusive discount code
• Win a trip to the pumpkin patch or corn maze
10. Are you prepared?
Create a guide or checklist how local homeowners can prep their homes for fall and winter
Include information from trusted vendors
Recap!
• Seasonal marketing, use the season change to influence the way you get in touch and keep in touch with contacts and clients!
Burrr…It’s Cold OutsideDon’t forget to network!
11.Tap into your Inner Author
• Use your time indoors in front of your computer for blogging or writing a home buyers or sellers guide
12. Top 5 unexpected upsides…
• To off season buying and selling, download the list: http://www.trulia.com/pro/buyers/5-unexpected-upsides-to-off-season-house-hunting/
• Share on social media and with your sphere!
13.Featured PartnersLeverage your website as a way to get referrals from local
vendors!
14.Cheers!
Take a cue from the beer industry and create custom coasters and napkins.
15.Lead Generation
• Advertise & Meet Clients
• Build your Reputation
• Do Business on-the-go
1. Use reciprocity to make the best of your marketing
2. Different marketing efforts will yield different results• Make it actionable when you can!
3. Create mind share
Let’s Review:
Use It Now!
• Think of the top 5 fall fresh ideas you can implement into your business this fall
• Think of ways to make them actionable
• Download all 20 from learn.marketleader.com!
Fill out the survey, and don’t forget to register for next week’s Power Hour!
Featured agent Laura Fitzgerald
Learn some of Laura’s strategies: • How to find your next listing and
prepare to win it• Secure your full commission• List the home for the right price
Join us Next Week!
Wednesday at 10:00am Pacific, 1:00pm Eastern
To Register: Learn.MarketLeader.com
Want More?• Fill out post-class survey to receive
class notes!• Visit Learn.MarketLeader.com:
• Power Hour Recordings & Handouts
• Short Tutorials• Customer Support: 1-877-450-0088