3TIPSFOR LUXURYREAL ESTATE BRANDING

UNDERSTAND WHY

LUXURY BRANDING

IS IMPORTANT

Are you branding your real estate

firm as luxury just because you like the

message it sends, or because your

business actually specializes in luxury

real estate? It’s not enough to want to

be a luxury firm, but you need to play

the part as well. Every firm can ‘talk the

talk’ of a high-class firm, but how many

of those firms ‘walk the walk’? Once

you understand your brand and can

undoubtedly classify it as luxury, you

can move forward with the marketing.

INCORPORATE HUMILITY

IN YOUR BRAND

Don’t let yourself get carried away

with being a hotshot luxury real

estate firm. You want to be able to

communicate your professionalism

and high-class standing without

giving o� arrogance. Luxury and

humility aren’t often mixed together,

and incorporating humbleness into

your brand can distinguish your

business from others.

Marketing Extravagance

Luxury isn’t bland; it is a dynamic

concept that can generate various

feelings in your target demographic.

Your marketing shouldn’t be bland

either, so you might consider

investing in high quality business

cards, brochures, graphic design,

website and logo that will feed o�

your luxury centerpiece. Use

creativity to develop your branding

extravagance, and try not to settle for

average designs.

When you think of luxury, there might be a few things that appear in your mind.

Maybe you think of a specific color, professional clothing, possibly some words

that have a luxurious feel to it. How can you apply that feeling of luxury to your

real estate brand strategy? Here are some tips to help you add luxury sentiments

to your real estate brand strategy.

If you need help establishing a luxury brand identity for your firm, feel free to

contact us at Mad Mind Studios and we can help you on your way to success.

310.402.1613 | www. MadMindStudios.com