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Tip 1: Have a Logo.

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Tip 2: Don’t forget to register or trademark your logo.

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Tip 3: To design a brand identity, you must also consider emotion as another factor.

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Tip 4: Be Consistent.

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Tip 5: Research your customers or your target audience.

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Tip 6: Keep everything about your brand simple but Creative.

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Tip 7: Capture Your Value - Use clear language to communicate your value.

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Tip 8: Let your customers get to know the face behind the brand.

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Tip 9: Use social media to help your brand shine.

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Tip 10: Get involved in your community to get exposure for your brand.

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Tip 11: Become a Trusted Advisor.

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Tip 12: Social media profiles & websites with photos of CEO’s are considered more credible

than those without.

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Tip 13: Create branded social media pages.

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Tip 14: Your logo and other corporate identity items need to be simple and recognisable. It should not be too complex; this is so that the

logo and catch phrase can catch people’s attention and can be remember and stored in

their memory.

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Tip 15: If your logo design is too fancy and over the top it will not be able to be placed on

a number of different surfaces from letterheads to billboards.

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Tip 16: If you decide to use colours, it is important that you bare in mind that you

need to stick to these colours and they need to be consistent throughout your packaging

and advertising.

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Tip 17: When designing your logo, be sure to keep it unique, simple and original.

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Tip 18: You need to pay careful attention to your brand identity as it is often the first

impression people will have of your company. This can be achieved by building your brand

and carefully marketing your product.

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Tip 19: It includes logo design as well as business cards, adverts and brochures. These

will describe your business’s products, services and specialities. These are also used

to create brand awareness and knowledge about your company and what it offers.

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Tip 20: It is important that you know what your company stands for and what they want

to achieve.

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Tip 21: The identity needs to be consistent throughout all your campaigns and products.

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Tip 22: You should have a tagline that explains exactly what you do as a company and how it will benefit your clients by using

your business.

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Tip 23: Limit the number of fonts you use in your logo and branding.

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Tip 24: Your brand identity consists of 3 very important elements; these include the

company name, logo and tagline.

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Tip 25: The logo, branding and general appearance of your company needs to be

professional and shows that you mean business.

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Tip 26: Items that can be used to improve your brand identity: business cards,

letterheads, envelopes, letterhead, postcards, brochures, website and adverts.

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Tip 27: Remember visual interpretation is very important and can be used to your

advantage.

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Tip 28: Conduct research by visiting competitor’s websites. This will allow you to get ideas on designs that are pleasing to the

eye and memorable.

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Tip 29: Avoid using clipart; it can look cheap and unprofessional.

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Tip 30: Only choose 2 colours (psychology of colours) when creating your brand identity. This is also a cost effective way to design

your logo and corporate identity.

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Tip 31: The size of the logo used to promote and improve your corporate identity needs to be considered. Ensure that it is legible in both

very big and small sizes.

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Tip 32: When creating your corporate identity it is important that you include the phone number, email address, physical address,

website URL and the products on all materials such as business cards, adverts and

brochures.

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Tip 33: Look at your competitors and decide what you like and dislike.

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Tip 34: colour, font, page layouts, and methods to achieve visual continuity and

brand recognition for the brand.

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Tip 35: You also need to consider corporate communication such as advertising, PR and

other information.

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Tip 36: It is important that you work on the ethics, norms and values of the company as a

whole.