Upload
jessica-grimes
View
73
Download
2
Tags:
Embed Size (px)
DESCRIPTION
RE/MAX Southwest FALL RETREAT for Brokers/Owners and Managers
Citation preview
5 Ways to Greater Profitability
Presented by:Nick BaileyVice President, Business StrategyMarket Leader, Inc.
#1Understand Today’s
Consumer
In 2004, Sellers Primarily Used Realtors
Today, Sellers Consult Realtors & Internet Equally
91 in 2004 21 sites in 2012
But Using 77% Fewer Sites Than in 2004
Consumers Visiting Many, Diverse Real Estate Web Sites
67m Visitors in March 2013
61m visited……….
Mobile is HUGE
Go Mobile or go ‘Google’ Good-bye– Changes of Rankings of Smartphones
183% increase in mobile52% of buyers
YET, Consumers Are Spending LESS TIME Researching & Selecting An Agent
15+ Months of Research …
1 DayResearching
Agents
458 DaysResearching
Homes
63% of Consumers Interview & Select an Agent in Less Than One Day
66% of Consumers Select First Agent Interviewed
AND Repeat Home Buyers & Sellers Select An Agent 4X Faster Than Average
#2Respond FIRST…or at least
just respond
Responses
• Expected response time– 15 minutes
• NO response – 43%
• Respond within 30 mins– 11%
• Responses in 6 mos– 1.2 x
Source: Real Trends 2012 Online Performance Study
#3Generate leads for your
agents…and profit from it!
Profit from Leads
• Determine lead quantity– Recruiting & retention needs– Use lead calculator
• How to pay & profit– Monthly flat fee– Referral fee upon closing = $$$$$
• You control distribution• User Agreement
Agent Agreement
#4Teach your agents how to
make the most of every lead
Online leads are different
Use a powerful CRM & email marketing solution
with mobile access so you can respond FIRST.
Stay In Touch Over 12-18 months
Nurture & Engage
Tip: Have agents position website data as an excuse to reach out, “I was thinking about you today and this neighborhood popped into my head…” That way you are not coming across as “spying” on them but providing value.
–Mandy Becker, Broker/Owner, RE/MAX Southern Shores
#5Office marketing tactics
Be where the Eyes are…
• Be where buyers & sellers are
• Multiple locations– Evaluate online
presence
• ‘Lifestyle’ videos vs property videos
www.marketleader.com/remax
Nick BaileyVice President, Business StrategyMarket Leader, Inc.