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remarkto #14 was held on June 4, 2012 - Toronto's Largest Discussion Group About Leading and Best Practices in Real Estate Marketing. Andre Ramsarran, Principal Sales Engineer from Salesforce.com, presented about Cloud Computing and CRM. To learn more see http://www.remarkto.ca for past and future events.
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JuneJune 44thth, 2012, 2012
Andre RamsarranAndre RamsarranPrincipal Sales EngineerPrincipal Sales Engineersalesforce.comsalesforce.com
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses, delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K
for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal
quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
What is Cloud Computing?What is Cloud Computing?
EnterpriseCloud Computing
Our Mission: Cloud Computing Driver, Catalyst,and Evangelist
1960sMainframe
1980sClient/Server
Today
You are already using cloud computing….
v icemail
Think of a condo building…
The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Real-timeReal-time
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
But wait...“What about cute cats, and the Arab
Spring?”
Social Media is driving social change…
Per
cent
of O
nlin
e U
sage
Top Internet Uses 22%internet time is social
Social Revolution: Facebook Eats the WebP
erce
nt o
f Onl
ine
Usa
ge
Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
20062007
2008 20092010
Search
2011
Web Usage 4 hoursper month
Social Revolution: The Web is Shrinking
2010
2011
Rest of the Web
Sources: Ben Elowitz, Wetpaint / comScore
Social Users
1.1billionsocial users
Social Revolution: Social Networking Surpasses Email
Source: Comscore, June 2011
2007 2008 2009 2010 2011
Email Users
1990’s Desktop Cloud
Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini
1980’s Client/Server Computing
10X more users with each cycleTen Year Computing Cycles
1960’s Mainframe Computing
Computing1970’s Mini Computing
Computing
Data Management
Apps
Business Logic Apps
Process Automation
Apps
Web Apps
Mobile Apps
SocialApps
Cloud Computing is Social…
Service Requests
Your Company
Your Customers
Service Requests
Your Company
Your Customers
Cloud Computing is Social…
How about the other guys?How about the other guys?
Traditional Models still exist…
� Legacy Apps� Compliance, Data Residency � Sunken Costs� Too costly to replace…� Difficult to upgrade
What is CRM?What is CRM?
Driving a 360-degree relationship
Lead
Marketing
Analytics
Customer
Opportunity
Account
Upsell
Service & Support
Follow-Ups
Product InnovationMarket Leadership
Magic Quadrant Leader Groundswell
Customer Success
The Sales Cloud is the World’’’’s #1 Sales App
Market Leader
Magic Quadrant Leader Groundswell Award
Technology of the Year
InnovativeCompany
Tina Koppe,Sales Analyst
Account & Contacts
Marketing & Leads
Deals & Quotes Activity
Tracking
Content & Documents
Partners
Mobile
Social Collaboration
Customers Succeed Across Every Major Metric
Source: Salesforce.com Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on 4,500+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Customers
Customer SuccessCustomer Success
Dell Manages a Global Organization with the Sales Cloud
15,000 Successful Sales Users Across 20 Countries
10% Increase in Sales Productivity
One Global CRM
10% Increase in Sales Productivity
$1 Billion in Approved Partner Deal Registrations
Kimberly-Clark Wins More Business with the Sales Cloud
1300+ sales and marketing users worldwide
1-2 hours a day per rep saved due to increased
productivity
Higher close rates driven by improved targeting
and opportunity managementand opportunity management
Shortened sales cycles resulting
from more effective management
Ramón BaezChief Information Officer
Groupon Rapidly Expands Globally with Salesforce
Analytics track most profitable deals and
cities
Built multiple custom apps on Force.com
Email integration with Google Apps
Improved collaboration with Chatter
Darren Schwartz
SVP Sales
Improved collaboration with Chatter
Salesforcefor RealEstatefor RealEstate
Account & Contacts
Marketing & Leads
Deals & Quotes Open
House
ContractorMgt
PropertyMgt
Mobile
Social Collaboration
Partner Apps
Q&AQ&A