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June June 4 th th , 2012 , 2012 Andre Ramsarran Andre Ramsarran Principal Sales Engineer Principal Sales Engineer salesforce.com salesforce.com

Cloud Computing and CRM for Real Estate - remarkto #14 - June 4th 2012

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remarkto #14 was held on June 4, 2012 - Toronto's Largest Discussion Group About Leading and Best Practices in Real Estate Marketing. Andre Ramsarran, Principal Sales Engineer from Salesforce.com, presented about Cloud Computing and CRM. To learn more see http://www.remarkto.ca for past and future events.

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Page 1: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

JuneJune 44thth, 2012, 2012

Andre RamsarranAndre RamsarranPrincipal Sales EngineerPrincipal Sales Engineersalesforce.comsalesforce.com

Page 2: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such

uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

materially from the results expressed or implied by the forward-looking statements we make. All statements other than

statements of historical fact could be deemed forward-looking, including any projections of product or service availability,

subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of

management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or

technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and

delivering new functionality for our service, new products and services, our new business model, our past operating losses, delivering new functionality for our service, new products and services, our new business model, our past operating losses,

possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our

security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,

the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate

our employees and manage our growth, new releases of our service and successful customer deployment, our limited history

reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on

potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K

for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal

quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings

section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not

currently available and may not be delivered on time or at all. Customers who purchase our services should make the

purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not

intend to update these forward-looking statements.

Page 3: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

What is Cloud Computing?What is Cloud Computing?

Page 4: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

EnterpriseCloud Computing

Our Mission: Cloud Computing Driver, Catalyst,and Evangelist

1960sMainframe

1980sClient/Server

Today

Page 5: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

You are already using cloud computing….

v icemail

Page 6: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Think of a condo building…

Page 7: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

The Cloud Computing Model

Multi-tenant

Automatic Upgrades

Pay-as-you-go

Real-timeReal-time

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

Page 8: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

But wait...“What about cute cats, and the Arab

Spring?”

Social Media is driving social change…

Page 9: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Per

cent

of O

nlin

e U

sage

Top Internet Uses 22%internet time is social

Social Revolution: Facebook Eats the WebP

erce

nt o

f Onl

ine

Usa

ge

Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009

20062007

2008 20092010

Search

2011

Page 10: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Web Usage 4 hoursper month

Social Revolution: The Web is Shrinking

2010

2011

Rest of the Web

Sources: Ben Elowitz, Wetpaint / comScore

Page 11: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Social Users

1.1billionsocial users

Social Revolution: Social Networking Surpasses Email

Source: Comscore, June 2011

2007 2008 2009 2010 2011

Email Users

Page 12: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

1990’s Desktop Cloud

Computing

2000’s Mobile Cloud

Computing

2010’s Social

Revolution

1970’s Mini

1980’s Client/Server Computing

10X more users with each cycleTen Year Computing Cycles

1960’s Mainframe Computing

Computing1970’s Mini Computing

Computing

Data Management

Apps

Business Logic Apps

Process Automation

Apps

Web Apps

Mobile Apps

SocialApps

Page 13: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Cloud Computing is Social…

Service Requests

Your Company

Your Customers

Page 14: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Service Requests

Your Company

Your Customers

Cloud Computing is Social…

Page 15: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

How about the other guys?How about the other guys?

Page 16: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Traditional Models still exist…

� Legacy Apps� Compliance, Data Residency � Sunken Costs� Too costly to replace…� Difficult to upgrade

Page 17: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

What is CRM?What is CRM?

Page 18: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Driving a 360-degree relationship

Lead

Marketing

Analytics

Customer

Opportunity

Account

Upsell

Service & Support

Follow-Ups

Page 19: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012
Page 20: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Product InnovationMarket Leadership

Magic Quadrant Leader Groundswell

Customer Success

The Sales Cloud is the World’’’’s #1 Sales App

Market Leader

Magic Quadrant Leader Groundswell Award

Technology of the Year

InnovativeCompany

Tina Koppe,Sales Analyst

Page 21: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Account & Contacts

Marketing & Leads

Deals & Quotes Activity

Tracking

Content & Documents

Partners

Mobile

Social Collaboration

Page 22: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Customers Succeed Across Every Major Metric

Source: Salesforce.com Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on 4,500+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Customers

Page 23: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Customer SuccessCustomer Success

Page 24: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Dell Manages a Global Organization with the Sales Cloud

15,000 Successful Sales Users Across 20 Countries

10% Increase in Sales Productivity

One Global CRM

10% Increase in Sales Productivity

$1 Billion in Approved Partner Deal Registrations

Page 25: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Kimberly-Clark Wins More Business with the Sales Cloud

1300+ sales and marketing users worldwide

1-2 hours a day per rep saved due to increased

productivity

Higher close rates driven by improved targeting

and opportunity managementand opportunity management

Shortened sales cycles resulting

from more effective management

Ramón BaezChief Information Officer

Page 26: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Groupon Rapidly Expands Globally with Salesforce

Analytics track most profitable deals and

cities

Built multiple custom apps on Force.com

Email integration with Google Apps

Improved collaboration with Chatter

Darren Schwartz

SVP Sales

Improved collaboration with Chatter

Page 27: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Salesforcefor RealEstatefor RealEstate

Page 28: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Account & Contacts

Marketing & Leads

Deals & Quotes Open

House

ContractorMgt

PropertyMgt

Mobile

Social Collaboration

Page 29: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Partner Apps

Page 30: Cloud Computing and CRM for Real Estate - remarkto #14 -  June 4th 2012

Q&AQ&A