Marrying Analog with digital

Brand the Block is a Direct Mail content oriented campaign designed for targeted communities.

Content is specifically generated for each recipient that has a compelling call to action to an Associates profile.

Territories of Owner-occupied homes have been created, with target profiles and custom content to set CBE

agents apart.

Stuff You Should Know about direct mail

• Direct mail doesn’t work when you’re blindly fishing • direct mail works when it’s personalized • direct mail works when it’s relevant to a mindset • 70% say snail mail is more personal then internet marketing • 39% of consumers tried a new product/service because of direct mail • 60% of woo’d consumers visited a website because of a mailer

2 Original-Content Postcards mailed monthly

to targeted homes.

Sellers are directed to the agent’s call-to-action page

and then managed with unique CRM.

Agent actions• Signup for territories • Sign agreement • 12 month commitment • provide credit card • Cultivate Community • Take inservice

Policy Considerations• credit card on file • monthly charge • 1 year commitment • $500 early termination • Exclusive, but not protected • Teams ok, but not shared • Only 2 Territories in 1st week

Territory Selection July 25th @ 1pm

Territory Selection July 25th @ 1pm

Territory Selection July 25th @ 1pm

Territories• 200 Owner occupied properties • targeted based on average price point • Probability of a move • salability of the homes

$250 / month per territory

Additional Marketing• Know the community

• CBX • NARrpr.com

• eNewsletters / newsletters • page on your website • community events • pinterest page • Facebook page •FSBO / Expireds

Additional Marketing

• Block parties • send RPR Reports • Nextdoor.com • CloudCMA landing page • calls to action • rapid responses • CRM - ZAP

Visit EliteScoop.com/resources