Coldwell Banker Select Professionals 2nd Quarter 2014 Marketing Tips - Jeff Geoghan

Summer/Fall Marketing Tips

Jeff GeoghanVP Marketing & Communications

[email protected]


1.Get Recommended…2.Buy a domain for your website.3.The new listing presentation.

Get recommended• Now is the prime time of year to be getting customer recommendations and reviews

• You won’t get if you don’t ask! Be sure to ask early and often… both paper survey and email.

• Send an email BCC’ing your spring clients with a generic request for comments. You’ll be surprised how many respond!

• Try extra hard to use the Big 3 RE site’s systems• Copy all recommendations you get to the Marketing team so we can promote you!

Get recommended

Get recommendedYour Agentnet profile page now has all your submitted recommendations for you to check out…

Get recommended

Get recommended55 Million Web visitors monthlyMost viewed online agent reviewsHardest to get (client must set up Z acct) but worth it

26 Million Web visitors monthlyCBSP is a preferred corporate partnerMost flexible recommendation system – email or add them

31 Million Web visitors monthlyEasiest recommendation system – just copy and paste!Socialbios.com is the website to add recommendations

10 Million Web visitors monthlyRecommendations are called “Endorsements”

Zillow.com• Click “Request Review” and add your client emails.

• Requires account creation

• must be past home sale client.

Trulia.com• Click “Request Review” and add your client emails.

• Requires account creation

• must be past home sale client.

Trulia.com• You can do the same method as Zillow, using the “request” tab

• Does not require account creation

Trulia.com• Use “Add” tab to paste in client comments

• Requires email verification

• Can be virtually anybody!

Realtor.com(socialbios.com)• Log in to socialbiosaccount

• Do not need verifications

• Can be virtually anybody!

• Can import from Linkedin

Homes.com “endorsements”

• Click on Endorsements tab• Add emails to send to

Get recommended

Buy a domain for your website• Everyone has an excellent free website with CBSP, with a free domain (jeffwalton.cbsp.com), BUT

• Having your own domain name makes it more memorable for both you and your clients.

• CBSP.com agent sites now accept connected domains

• A personalized domain is much better for branding yourself long‐term.

• Godaddy.com domains come with 100 FREE email forwarding accounts to use for marketing ([email protected])

Buy a domain for your website

www.homeswithvictoria.com

This is NOT domain forwarding! If you had a domain before we need to update your settings

Buy a domain for your websiteNEW DOMAINS.homes.properties.estate.condos.expert.guru.ninja.tips.rentals.realestate

And of course

Coming in 3rd Quarter 2014, first year will be free to NAR members

http://dotrealtor.org for more info and multi‐year pricing

Buy a domain for your website

gd4714c

Still want a .com? I don’t blame you

Specials right now at GoDaddy.com

Let us know when you buy one and we’ll set it all up for free!

New Listing Presentation• List.cbsp.com/firstinitiallastname• Responsive – changes to fit all devices• Updated listing videos and flyers• Improved “About me” page• All‐new features:

– Your recommendations displayed– Links display to all your social media and Big 3 profiles– Your geocoded past and current sales displayed– Team presentations with each member “about” page– You can turn off sections or the whole presentation

Perfect to use in your email signature or to send as pre‐listing email to prospects

New Listing Presentation

Tablet/ iPad Smartphone

Responsive – changes to fit all devices







1.Get Recommended.2.Buy a domain for your website.3.The new listing presentation.

Real Estate

Coldwell Banker Select Professionals 2nd Quarter 2014 Marketing Tips - Jeff Geoghan