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ft2acres is a professional services and investment management firm with focus on real estate. We are a professional team (ex CxOs across businesses) with deep real estate, broking and technology experience We focus on project marketing using a strong network of builders and developers for fulfilling the residential real estate needs of consumers coupled with comprehensive research and analysis to deliver market insights driving value in real estate decision making with information backed with data driven through primary and secondary research
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www.ft2acres.com
Cloud | Mobility| Analytics | RIMS
COMPANY PROFILE
About ft2acres
2 | www.ft2acres.com
The marketing era
• Marketing is playing a crucial role in order to capture
consumer attention
• Builders are opting for various marketing tools • From full-page news-paper ads, project-specific articles in leading
newspapers, radio advertisements, SMS campaigns, hoarding
across the city, to sponsoring television shows
• Channel partners are playing a crucial role in order to
differentiate • Both at marketing and positioning the property
• And also at sales enablement and customer relationship
management
3 | www.ft2acres.com
Bangalore market
• Total Population in Bangalore 9,588,910 • Number of Males 5,025,498
• Number of Females 4,563,412
• Literacy rate (av.) 88.48% (male) 91.82% (female) 84.80%
• Real estate • Long term (50-60 months) – 7 to 9% YOY appreciation
4 | www.ft2acres.com
About ft2acres
• ft2acres is a professional services and investment
management firm with focus on real estate
• We are a professional team (ex CxOs across businesses)
with deep real estate, broking and technology experience
• Key differentiators • Strong online and offline integration
• Focus on client relationship management
• Industry leading marketing intelligence capabilities
• Innovative investment service offering
5 | www.ft2acres.com
Services
• Project marketing • Strong network for builders and developers for fulfilling the
residential real estate needs of consumers
• Exclusive project marketing • Work on complete sales and marketing (online and offline) for
projects
• Investment services • Provide access to real estate assets to investors in flexible and
smaller amounts based on their budgets
• Research and analysis • Deliver market insights driving value in real estate decision making
with information backed with data driven through primary and
secondary research
6 | www.ft2acres.com
Traditional vs. ft2acres
Traditional ft2acres
Online & Offline Model The traditional broking model is purely offline with newer ventures using online to scale the reach
Integration of offline and online allows us to have the reach through online and rich customer experience through offline
Systems and Processes Generally there are no operational systems and processes in place and is driven by owner’s way of operation
Follow a set of streamlined processes highlighting professionalism and customer experience
Knowledge Based Driven by projects and opportunities
Driven by market intelligence and quality research providing customers with valuable information on investments
About ft2acres
ft2acres is an online – offline platform for real estate requirements of customers. We use technology to build scalability and integrate it with feet on the street to have strong customer engagement
For more information, please log on www.ft2acres.com or email us at [email protected]
www.ft2acres.com
Thank You
