A city that has captivated the world with many of the biggest and the first. Famous for glittering lifestyles and limitless grandeur.

Always seeking to impress, amaze, delight, elevate and glorify, beyond expectations.

THIS IS DUBAIThe ciTy oF dreAms

to A WORLDCITY

Surrender

to THE BOLDvISION

25,000To be unveiled

10,000compleTed uniTs

SurrenderA decade of delivering iconic and desirable developments across the uAe, saudi Arabia, Jordan, lebanon and Qatar. close to 10,000 units completed*. over 25,000 soon to be unveiled.

We are DAMAC PROPERTIES A name that understands luxury in all its forms.

*As of 31st march 2014

to ANENCHANTING DESTINATION

A location that is thriving with some of the city’s most awe-inspiring skyscrapers and a fascinating skyline on the banks of calm blue waters.

This is the

HEART Of DUBAI The world’s new point of reference.

The address of desire.

BUSINESS BAY

Surrender

The world’s LARGEST MALL The world’s TALLEST TOWER The world’s HIGHEST DANCING fOUNTAIN

inspired urban concepts that make the world sit up and take notice. you couldn’t wish for a more iconic neighbourhood. look around and everything is spectacular.

Surrenderto THE WORLD’S SHOWSTOPPERS

the old town

dUBAI oPeRA

the dUBAI MAll

soUthRIdge

sheIkh MohAMMed BIn RAshId BoUlevARd

in every way, Allure encourages you to elevate your lifestyle at the new beating heart of the city – business bay.

stylish apartments representing a rare living experience that draws you close, charms you and never lets you leave.

to LIfE A LA MODE

Surrender

• 1, 2 and 3 bedroom apartments • Landscaped garden • swimming pooL • state-of-the-art gymnasium • Lawn area with option for bbQ • retaiL area

LUxURY is alwaysIN fASHION

to A fITTER SELf

SurrenderWhen the awe-inspiring surroundings take your breath away, this is where you get it back.

The state-of-the-art GYMNASIUM With the latest equipment and plush steam & sauna rooms, you can grab more than your share of wellbeing.

fLOOR plansTy

picA

l Fl

oo

r pl

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disclaimer: All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final “as built” status in accordance with final designs of the project and regulatory approvals and planning permissions.