Designated AgencyRE90R15

Jody OBrien

Put down your baggage!

Whether you picked it up yourself or someone handed it to you. Let’s learn agency practices the right way. 

History of Designated Agency

2005 ‐ Designated Agency

Change in Disclosure Form – Not Law (1991)

Company Business Model Facilitation

Consent

In Writing and 

Notice

Agency Business Models

Designated Agency• Company Business Model• Appointing Agent• Separation of agents, clients and files

• Larger companies

Traditional • Company Business Model• Broker of Record• One knows all know• Smaller companies – selling Broker

Designated Agency

Company

Designated Buyer Agent

Designated Seller Agent

No Relationship

Appointing Manager/BrokerDual Agent

Designated Buyer Agent

Designated Seller Agent

Appointing Manager/Broker

Who are you? 

Which box do you check? 

Traditional

Designated

Agency Disclosure

1. ______________

2. ______________

3. ______________

4. ______________

First personal meeting

Specific property

In writing

To buyer & seller

Who am I? Let’s Play

Mary has just driven by your new listing and she is very excited. It is exactly what she is looking for. When she calls the office she finds out you are in. She will be right over.

Bob is standing in front of the office drooling over the Broker Owners new listing in the window display. You go out side and comment, “It is a beauty! Do you want some more info?” Bob shakes his head and follows you in.

Jody has been a client of yours for years. You have just listed her house. As you are standing in the kitchen at the first open house you realize this is perfect for the West’s , your buyer client you have been searching for a home for two months.

Sandy walks in to the open house …loves it and wants to make an offer. She is not working with anyone, she prefers to deal with the listing agent.

Sandy walks in to the open house …loves it and wants to make an offer. She is not working with anyone, she prefers to deal with the listing agent.

Required DocumentsForms, procedures and policies 

DisclosureDisclosure to a Buyer of Seller Agency

Consent

At Time

At Start

Notice

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Consent and Notice to Dual Agency

When am I a Dual Agent?

•Me – Myself – I• Your listing• Your Buyer CLIENT

•You covered for an agent

• Created an agency relationship with their client

• Now are bringing the other side 

•You appointed the other agent

Consent

At Time

At Start

Notice

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Consent and Notice to Designated Agency

Office Procedures

Office Meetings

Files

Fax 

Forms

File Review

Office Procedures

•Open House•Disclosure

•Vacation/Day off•Termination of Agency

•Teams•Be realistic

•Mentors•What do they know

RISK

•Everyone knows the agency business model

•Accurate and Timely disclosure

•Everyone knows the Appointing Agent

•The Appointing agent knows they are in dual agency

•Document, document, document– The Perfect File 

•Understand and keep confidentiality

•Choose agency carefully

Jody O’BrienThe RE/Education Company

Committed to Professionalism in Real Estate through Education

Blogwww.reeducator.wordpress.comPresentationwww.slideshare.net/ReEducationCompanySocial Mediawww.twitter.com/reeducatorwww.youtube.com/msreeducatorwww.facebook.com/reeducatorwww.linkedin.com/in/reeducator

Thank you for Attending