PRESENTATION, EXPOSURE, AND FOLLOW-UP: FACEBOOK FOR HOME SALESCASE STUDY: 2610 LEWIS AVE, IDA, MI

CREATE ATTRACTIVE, ENGAGING CONTENT TO DRIVE VISITORS, CLICKS, COMMENTS & SHARES

Home must be captured in it’s best light. Emphasize strengths (neighborhood, schools, property, interior amenities) using photography and/or video to generate maximum exposure for ad spend.

FACEBOOK HAS THE DATA TO PLACE YOUR HOME IN FRONT OF YOUR IDEAL CUSTOMER

Target product to local consumer demographics & focus exposure based on:-Employer, Job title, Industry-Income level or investment habits-Statistically likely to move-Geographic location-Specific lifestyle interests unique to each property: eg, golfing, boating, clubs, houses of worship, events, schools, etc.

BUT AREN’T CONSUMERS ON FACEBOOK FOR FAMILY & FRIENDS, NOT TO BUY HOMES?

Yes, they’re on Facebook to engage friends and family!This is why customers will send homes to their family & friends directly via Facebook by “tagging” eachother.

PURCHASERS WANT AN EASY WAY TO GET THEIR QUESTIONS ANSWERED

Purchasers go through several stages while brainstorming and exploring their options; Facebook provides a low-friction method for them to find answers.

AD THREADS AS A NOTIFICATION PLATFORM

Engaged viewers are subscribed via Facebook so as to see any notifications on the property: -multiple offer deadlines, -price reductions, -improvements,-changes to the property, etc.

Consumers and their agents are notified of offer receipt to give them an opportunity to compete for the property and create multiple offers.

THANK YOU!

Alexander MunroAssociate Broker with The Munro Group @ Vision Realty Centers734-272-6612 (mobile)awmunro@gmail.comwww.MunroPros.com