© Title Hub, 2009

Social Media FacebookTips You Can Use TODAY!

Rich Vetstein & Patrick MaddiganHubConnected LLC

TitleHub Closing Services LLC

© Title Hub, 2009

• Your central hub for business; its the most visited website in the world

• Inbound communication channel for your customers and clients to speak to you; add to and enhance your customer service

• Personal and business relationship building- in the way the NEW generation of buyers are comfortable

© Title Hub, 2009

Facebook & Real Estate

• Promote company news or your listings with text, photos and videos

• Pump content into your fans’ newsfeeds and friend updates. That’s access to 500+ million users; 53+ million daily users!

• Allow easy sharing of your content to a large audience:• 700 billion minutes • 30 billion pieces of content

© Title Hub, 2009

Why have a Facebook Business Page?

• Get found by people who are searching for your products or services• Connect and engage with current and potential customers • Create a community around your business• Promote content you create, including webinars, blog articles, or other resources

© Title Hub, 2009

How? Facebook Basics

Profiles are for people; Pages are for brands/business;Name your Business Page using keywords and terms:

• J. Doe- Boston Area Luxury Real Estate Agent• TitleHub- Massachusetts Residential Real Estate Closing &

Title Services

Maximize image size, text options where Pages allow. Custom and formatted images can make a difference!

© Title Hub, 2009

Key Elements of a Business Page

© Title Hub, 2009

5 Essential Tools, Tips, and Applications:

Use the Static-FBML App!• Create Custom “Splash” Pages & Tabs: • Give non-fans a reason to hit the “Like” Button -

Welcome them with a custom page!• Tailor tabs directly for your needs. Custom tabs

can be hyperlinked images to your website or blog, Opt-In boxes for your Email newsletter, and more.

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© Title Hub, 2009

5 Essential Tools, Tips, and Applications:

Blog Content Syndication: • Use the RSS Graffiti Application to sync and

stream content directly to your page!

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© Title Hub, 2009

5 Essential Tools, Tips, and Applications

MLS• MLS applications are becoming more

commonplace on Real Estate Pages• Borrower easily is directed to website or blog

with MLS data integration through IDX

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© Title Hub, 2009

5 Essential Tools, Tips, and Applications

Vanity URLs• Pages able to garner 25+ fans can claim a

vanity URL • Easier to find and share your Page address! • E.g.: www.facebook.com/TitleHub

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© Title Hub, 2009

5 Essential Tools, Tips, and Applications

Find Friends Function

Convert your contacts into friends & fans

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© Title Hub, 2009

Add Your Connections as Friends

© Title Hub, 2009

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