A new publication dedicated to home A new publication dedicated to home ownershipownership

The market’s only regularly published The market’s only regularly published glossy, magazine-style publicationglossy, magazine-style publication

Targeted to both active and passive Targeted to both active and passive home buyers and sellershome buyers and sellers

Contains content related to owning a Contains content related to owning a homehome

Integrated distribution network with the Integrated distribution network with the following vehicles:following vehicles:– Sunday newspaperSunday newspaper– Direct marketingDirect marketing– OnlineOnline– Single copy distributionSingle copy distribution

Sunday Newspaper DistributionSunday Newspaper Distribution– – Third Sunday of every monthThird Sunday of every month– 23,200 readers23,200 readers– 73.6% own homes73.6% own homes– 50.3% have an annual income of $50,000+50.3% have an annual income of $50,000+– 67.9% between ages of 30 and 59 67.9% between ages of 30 and 59

Direct marketingDirect marketing– Pullout pages in on the followingPullout pages in on the following

Wednesday of every monthWednesday of every month– Pages feature select homes and drive readers Pages feature select homes and drive readers

to the print and online version of to the print and online version of

– is home delivered to more than is home delivered to more than 60,000 households in 6 counties60,000 households in 6 counties Pettis, Morgan, Benton, Henry, Johnson & Pettis, Morgan, Benton, Henry, Johnson &

SalineSaline

OnlineOnline– Posted electronically onPosted electronically on– Broker/agent ads from print product will be Broker/agent ads from print product will be

postedposted– Additional content and tools will be Additional content and tools will be

availableavailable– Featured every day on Featured every day on

which receives 775,000 page views and which receives 775,000 page views and 56,000 unique visitors every month56,000 unique visitors every month

Single Copy DistributionSingle Copy Distribution– 3,000 each month at key locations in the 3,000 each month at key locations in the

following marketsfollowing markets Sedalia; Warrensburg; Marshall; Knob Noster; Sedalia; Warrensburg; Marshall; Knob Noster;

Warsaw; Clinton; Lincoln; Cole CampWarsaw; Clinton; Lincoln; Cole Camp

– Outdoor boxes located at high-traffic Outdoor boxes located at high-traffic destinationsdestinations

– Additional copies available for participating Additional copies available for participating brokersbrokers

5 or more pages Package5 or more pages Package– Full color pages in monthly publicationFull color pages in monthly publication– Business listing with a link to pages from Business listing with a link to pages from

the magazine onthe magazine on– 3 featured homes in the monthly pages of 3 featured homes in the monthly pages of

(18 inches); $484.02 value (18 inches); $484.02 value– A FREE 3x3 Open House ad four times a A FREE 3x3 Open House ad four times a

month in Saturday’s ; month in Saturday’s ; $317.16 value$317.16 value

– $801.18 in additional value$801.18 in additional value

3 or 4 pages Package3 or 4 pages Package– Full color pages in monthly publicationFull color pages in monthly publication– Business listing with a link to pages from Business listing with a link to pages from

the magazine on the magazine on – 2 featured homes in the monthly pages of 2 featured homes in the monthly pages of

(12 inches); $322.68 value (12 inches); $322.68 value– A FREE 3x3 Open House ad twice a month A FREE 3x3 Open House ad twice a month

in Saturday’s ; $158.58in Saturday’s ; $158.58– $481.26 in additional value$481.26 in additional value

1 or 2 page(s) Package1 or 2 page(s) Package– Full color page(s) in monthly publicationFull color page(s) in monthly publication– Business listing with a link to page(s) from the Business listing with a link to page(s) from the

magazine on magazine on – 1 featured home in the monthly pages of the 1 featured home in the monthly pages of the

(6 inches); $161.34 (6 inches); $161.34– A FREE 3x2 Open House ad twice a month in A FREE 3x2 Open House ad twice a month in

Saturday’s ; $105.72Saturday’s ; $105.72– $267.06 in additional value$267.06 in additional value

Monthly InvestmentMonthly Investment– 11 month commitment in 201011 month commitment in 2010

$175 full page$175 full page $100 ½ page$100 ½ page

– Open RateOpen Rate $195 full page$195 full page $120 ½ page$120 ½ page

Launches Feb. 21Launches Feb. 21 No monthly page count commitmentNo monthly page count commitment Aggressively promote every week in all Aggressively promote every week in all

of productsof products Space deadline each Thursday, 17 days Space deadline each Thursday, 17 days

prior to publication in the prior to publication in the (Feb. 4 for the February issue) (Feb. 4 for the February issue)