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Hello!
I am ElizabethI am here because I love to give presentations.
You can find me at @LinkedIn
Few months ago, I realized our sales activity
was diminishing despite our team spending the same amount on advertising.
Then
Filter the leads in targeted neighbourhood with Realtofy
Quick Tips- You can use Realtofy to collect leads in your area
- Or you can do it manually on classified platforms
- Export them as CSV for mailing
6-week Market Duration
This is the time private home sellers will start looking for other options to sell their houses.
How we filtered high ROI leads
Bad Photos
This is a good sign that the homeowners have little knowledge in marketing.
That looks something like this
Quick Tips- You can use free site builder like Weebly, Wix to make the website
- For email collection, you can use Mailchimp
- Don’t forget to ask for a home address
■ First come first serve basis for 50 households
■ We collected emails even after we reached 50 households
This is how we got more sellers to register
Warm invitation phone calls
Personally dropped the letters and greeted them● We remembered what the house look like● So we can make compliments on their houses
during the BBQ event
This is a fantastic result because
■ We only sent out direct mail to 30 households■ Other members in the same household also
registered■ Their neighbours also registered
What we did at the BBQ event?
Keynote Intro
We introduced ourselves, explained the purpose of the event: “Connect everyone in the neighbourhood”.
1 on 1 conversation
We talked to as many people as possible. We complimented their houses, provided them with helpful tips, and sent out business cards.
Checked In
We confirmed who actually came to the event. We also asked the participants to fill any missing information.
Something amazing happensWe started to see active engagement from sellers. They had inquires about photos, furniture placement, etc...
Cost breakdown
Cost Note
Website $100Free (But we hired
someone to do it to speed up the process)
Lead generation $75We had an annual
membership, the cost was lower
Catering $500We reached out to 5
companies and found a good deal.
Total $675
$15.5Lead acquisition cost
50+Active leads were gained. Total success!
357 subscribersSubscribed to our mailing list
BBQ Hack Review
BBQ event page
Create a landing page with a registration form.
Filter private sellers
Filter the high ROI private sellers in the neighbourhood.
Send invitation letters
Write a sincere message and include the website link.
Prepare food supply
Call a local caterer to set up at your preferred location.
Have fun at the BBQ
Have more 1 on 1 conversation with private sellers.
Follow up
Keep the conversation going to turn a lead into a deal.
Thanks!
Any questions?Leave a comment! We would like to hear your feedback and improve our sales strategies.
Credits
Special thanks to all the tools which made this sales hack possible:
■ Weebly for the landing page■ Mailchimp for email collection■ Realtofy for private seller filtering