1.Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty Technology will Never replace agents, but agents using technology will!

2. Burke Smith Career Highlights Chief Communications Officer at HSA Home Warranty Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty Licensed California Broker & Real Estate Coach/Consultant/Trainer Personally responsible for over 1000 closed real estate transactions Featured on CNN & in the New York Times Nominated 2 years in a row Inman Innovator of the YearClients have closed over $25billion in residential real estate! 3. This is Recorded Reach out to your local HSA representative for a recording and slides after todays webinar Find your rep at www.onlinehsa.com 4. Tutorial Videos on YouTube YouTube.com/HSAWarrantyon 5. 1 Build a brand. Youre not just an agent, you are a brand within a brand. What is your niche? 6. Building a Brand Identity 7. Youre not just an agent, youre a brand. What does your brand stand for? Hint: Dont say Loyalty, Integrity and experience 3 Step Branding Exercise: Write down 3 5 things that you think your brand represents in the market. Ask your family, friends, co-workers and most importantly your past clients what is the first thing that comes to mind when they think about you and your brand. Compare their responses to yours. What is your BIG, BOLD, BRANDING statement? For example: The #1 resource for selling your Edwardsville Home 8. YouTube Advantages Real estate professionals, brokerages and brands are embracing video now more than ever before 9. YouTube Advantages Over 6 billion hours of video are watched each month on YouTubethat's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute 10. YouTube Advantages According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network Your next first time home buyer/seller Now outnumber baby-boomers! Would you have advertised during Cheers or Friends or M.A.S.H. if you could have? 11. YouTube Advantages YouTube videos are a large factor in determining Google rankings 12. State the problem 92% of Buyers will start their search on the web 70% will start on GOOGLE 73% of sellers say they prefer to list with an agent who uses video to sell their home Only 12% of real estate agents have a YouTube channel Only 1% of agents use YouTube to market their listings 13. YouTube Advantages Sites that showcase relevant YouTube videos rank higher in organic search results This means posting and linking to these videos gives you an advantage over other real estate professionals 14. YouTube Advantages People trust content from videos more than any other medium Videos attract 300% more traffic and leads than traditional marketing(Marketing Sherpa) 15. YouTube Advantages YouTube is your mobile advertising platform its available on hundreds of top mobile devices 16. YouTube Advantages Video is the most engaging and versatile content Can be used on your Website Email Facebook Twitter LinkedIn Blog 17. Making a Video 18. Equipment 19. Smart Phones are all you need 720p HD Video 20. YouTube Capture Easy, Fast Recording Quick touch up tools Instant uploads to YouTube and all other social networks from your phone IPhone only 21. Audio Boom Mic $40 Lapel Mic $30-$60 22. Best Practices Have a Plan Keep it Short 1-3 minute videos Make Content Not Ads Have a clear and concise call to action 23. Video Editing iMovie (Mac Only) Windows Movie Maker (Windows) YouTube (Edit Online) 24. YouTube Editor Annotations (links on video) Royalty free music Simple editing 25. Effective Real Estate Videos 26. Effective Real Estate Videos Agent Profiles Great way to introduce yourself to a wider audience in a more personal way Well done agent profiles increase the time spent on site by prospects Prospects who call an agent after watching a video profile are far more qualified based on the investment theyve made in learning about the agent 27. Effective Real Estate Videos Property Videos Use property photos to create a branded slideshow tour of a listing Include pricing information and a link to the listing in the description 28. Effective Real Estate Videos Neighborhood Profiles Use video to help prospective home buyers learn about cities or neighborhoods Hyperlocal Focus on selling the community, not just the listing7,500 + Views 29. Effective Real Estate Videos Real Estate Industry Current Events Establish yourself as an expert by discussing current changes in your real estate market16,500+ Views 30. Effective Real Estate Videos Corporate Communication Using video for corporate communications can be a great way to get the word out about change, both externally and internally 31. Effective Real Estate Videos Testimonials Ask your best clients to say a few words about what its like working with you Take a video camera with you whenever you're out with clients4,000+ Views 32. Effective Real Estate Videos Pre-listing presentation video Create a video with your value proposition, why a seller should pick you and send it to potential clients before you meet in person 33. Video Ideas Open House Promotions Give people a sneak peek at a new property and let them know when the next open house will be340+ Views 34. Video Ideas How To Videos Real estate can be a big complicated world for your clients. Help them navigate with short, informational videos that include answers to common questions you receive325+ Views 35. More Video Ideas How to purchase a home Lease-to-own tips How short sales work Renovation tips Community events Public services Schools, local government 36. Setting Up A ChannelFor Your Business 37. Setting Up A Channel You NEED a Google Account If you have a Gmail for your business use it! 38. Go to www.YouTube.com and choose create an account or login if you have a Google account 39. Fill in the required information 40. Verify your Email 41. After you are logged in click the drop down arrow on the top right and select Settings Select Click Here right underneath your name to create a channel for your business 42. Enter your business name and category then hit Create Channel 43. If you already have an account go to YouTube Settings 44. Click on Create a new channel 45. Choose a Channel Name Select Company Institution or Organization for the Category Agree to the Pages Terms 46. Select a Profile Picture This is linked to your Google + profile picture 47. Set your channel art 48. Set your URL 49. Once set your URL is permanent and can never be changed! 50. Seriously. . . Its permanent 51. Click on your profile in the top right and select YouTube Settings 52. Choose Advanced 53. Click Create Custom URL 54. Think it over 55. Add A Description 56. Click on the pencil icon 57. Channel Description Highlight your most important content up front and add a link to your website The description also shows up in the About Tab for a channel and is a valuable resource for subscribers to find out more Include relevant contact information (email, phone, etc) Remember to think about your description as it shows up on YouTube- on your channel page and in search results. 58. Include Links To Other Social Networks Add Links to: Your Website Facebook Twitter LinkedIn Pinterest 59. Can add 4 social links to your profile However only 1 link to an external site can appear on your channel art 60. Click on the pencil icon directly below the description 61. Use this to drive traffic to your website. Check this boxAdd your website 62. Uploading a Video Its the details that make the difference Think about what your clients would search for 63. Uploading a Video Select Upload, then Select files to upload.Note: You can also drag and drop a video file into this area to upload it 64. Uploading a Video Share This LinkPrivacy SettingsCategory Description Tags 65. Title: What you want to call your video Include Keywords Keep branding towards the end Tour of Downtown San Diego by Burke Smith Real Estate Agent not Burke Smith Real Estate Agent Tour of Downtown San Diego Description: include keywords, your company name, a link to your website and your contact information on every video Only the first few sentences of your video description will appear in search results 66. Tags: These are keywords that help identify your video and business For example, if youre a realtor posting a video on how to stage a home, you might use the following tags: [Home Staging], [How to Sell Your Home], [Name of Your Business] 67. Privacy Settings Public anyone can view your video Unlisted - only people who have the link to will be able to view your video Private - only those who you list can view the video 68. Category: Select a subject matter category thats most relevant for your business. Most often Real Estate Advanced Settings: These settings are optional and allow you to include information about the video location and recording date, and settings for comments. 69. Do Not Make the #1 Uploading Mistake! 70. Have a URL at the beginning of the description 71. YouTube Production Review KISS: Keep It Short and Sweet (3 minutes is good) Take advantage of video annotations to share more videos with your audience NEVER compromise quality! Make sure to include your full contact information in the video 72. YouTube Video Ideas Review tours for available properties welcome video that showcases your expertise client testimonial videos neighborhood tours Real Estate trends in your area how-to videos for home sellers to help them get the highest possible price (staging, before & after, rehab) home-buying tips and best practices (first time home sellers) 73. Uploading Review Keywords in the Title Keywords in the Description Use Tags Check the Transcription Keywords in the file name of the video 74. YouTube Networking Tips Respond promptly and informatively to peoples comments on your videos Thoughtfully comment on videos that are interesting to your target clients to increase your channels visibility YouTube Video response is a very powerful feature if used wisely 75. The key to successful YouTube marketing is creating 76. Remember If you put in the effort you will see the results.Never Give Up 77. HSA Social Media ResourcesFacebook.com/HSAhomewarranty 78. Video Walkthroughs www.YouTube.com/HSAWarranty 79. CONCENTRATE ON BEING INTERESTED INSTEAD OF INTERESTING 80. Youre not just an agent, youre a brand. What does your brand stand for? Hint: Dont say Loyalty, Integrity and experience 3 Step Branding Exercise: Write down 3 5 things that you think your brand represents in the market. Ask your family, friends, co-workers and most importantly your past clients what is the first thing that comes to mind when they think about you and your brand. Compare their responses to yours. What is your BIG, BOLD, BRANDING statement? For example: The #1 resource for selling your Edwardsville Home 81. Thank You! Burke.Smith@onlinehsa.com Brian.Geick@onlinehsa.com 82. Questions