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www.omnepresent.com
Inbound Marketing
For Real Estate
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● Inbound marketing is a done through eBooks, Videos, Blogs, SEO, Newsletters, Whitepapers, and much more!
● Instead of advertisements, content-rich websites tend to drive more traffic
● Real Estate buyers prefer brands which enlighten them instead of those who focus only on selling
● Blogs are significant to get valuable inbound links
Inbound Marketing
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Why Inbound Marketing acts as an Essential for Real Estate?
● Through Inbound marketing tools, real estate companies have higher accessibility
● Prospects are directed to your site through search engines and social media, therefore performing a proper SEO and content structuring is essential
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Publishing
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● Writing posts in your blog should be message and content focused
● Make sure that the blog keeps you as the local expert in your targeted area
● Clients will trust you if your blogs are relevant
● Helps drive more traffic towards your website
Blogging
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Emails
● Most of the people unintentionally sign up to spam mail
● Users ignore the spam mail● The basic method to write email is to
provide content-rich and tailored emails which fit users’ needs
● Consistent mails are recommended
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eBooks
● eBooks usage is ever growing● eBooks can be easily integrated into
landing pages● eBooks helps in branding● eBooks provide information through
graphics● Keep the information well formatted
by numbering the content
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Webinars and Videos• Audio visual mediums work wonders in
terms of conveying the message • Webinars and Videos are great tools for
generating inbound leads• While webinars help in capturing live
audience, videos help in ensuring your hard work put during executing a webinar is converted into a permanent video
• Later, these videos can be promoted using sites like YouTube, Vimeo, etc.
• These video embed codes can be used on your own website to increase the average duration of visitors
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Promote
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● Social media is your #1 salesman● Information gets shared with hundreds of
thousand of users● If you are not making use of social media
you might be missing out on clients ● Social Media is the perfect way of
identifying customer behaviour pattern● 74% users rely on social media which
affects their purchasing decision
Social Media
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Capture
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● Landing page is the main page of your website to capture qualified leads
● It is used to accomplish the information through lead capture form
● The aim of landing page is to bring or generate new and potential buyers
● Landing pages provide you with a great way of extracting user details
● By getting the contact information you can build relationships with fresh leads
Landing Pages
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Elements of Good Landing Pages
● Information: Give the information which is useful for client and why your choice is best?
● Offer: You may need to give various offers so users are attracted
● Form: Use relevant and precise forms● CTA: Effective Call-To-Action buttons
helps convert traffic to leads, hence make them clear and clickable
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Nurture
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Fast Follow-Up
● Lead conversion is 21 times more likely if customer is contacted within 5 minutes
● Speed is essential for conversion in any industry
● There should be proper way for messaging
● Just because if once customer has no interest to buy at the current situation you must not ignore the future aspect of that lead
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Consistency and Message
● Customize your messages● Don’t give up on cold-leads as
they might become potential buyers in the future
● Monthly newsletters plays an important role in keeping touch of your clients
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Closure
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Share Success Stories
● Customers like to check reviews and success stories before investing
● Helps in enhancing customer relationships
● Indirectly helps generating more traffic
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Testimonials
● Real testimonials affect the customers probability of buying or selling
● The feedback from the clients happen only when…
○ Ask the relevant questions○ Ask for a online reviews
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Analytics
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Perform a thorough Analysis
● Analytics is very important part in SEO
● Analytics provide monitoring tools which can improve your site ranking based on what actions you take next
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Generate Reports
● Reports play an important role in modifying key areas of your site
● For example:○ Your worst performing pages○ Leads○ Branding growth○ Overall site traffic
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OmnePresent Services
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Contact Us
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