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Living next to a flagship developmentA research on how the residential neighbourhood Van der Pekbuurt
and its local community can benefit from the adjacent flagship development Overhoeks, Amsterdam
Robin BoelsumsP4 PresentationAuthor 2011
Strategic plan Urban design
Reposition aims
Put mutual, local benefits on the agenda
Create enthusiasm amongst local community
Public approval and enthusiasm
Inform local community
Create enthusiasm amongst local communities
Increase viability of Overhoeks
Local community participation
Frame the preferences and needs of local residents
Create enthusiasm amongst local communities
Overhoeks attractive for broader audience
Residents trust expenses of government
Integration plans
Make mutual, local benefits possible to employ
Decrease fragmentation and social polarisation
Make Overhoeks attractive for broader audience
Increase viability of Overhoeks
Goal 1 Goal 2 Goal 3 Goal 4
Sub goals
Mission:Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam
How the strategic plan and urban design can creating mutual, local benefits between the residential neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam, in socioeconomic and spatial terms
About...
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Content
Flagship development Project frameworkContext
Urban design ImplicationsStrategic planBenefits & disadvantages
INTR
ORE
SEA
RCH
FLAGSHIP DEVELOPMENT
Title
Project frameworkFlagship development Context Benefits & disadvantages Strategic plan Urban design Implications
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“significant, high-profile and prestigious land and property development which plays an influential and catalytic role in urban regeneration” (Bianchini et al., 1992, p.252)
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Positive
Create wealthCreate jobs
HousingAttract tourists
Attract investors
Negative
Benefits unevenly distributedFragmentation
Areas unwelcoming appearance
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Examples
Canary Wharf - London - 1980sKop van Zuid - Rotterdam - 1990s
Docklands - Dublin - 1990s Lisbon - former EXPO - 1990s
CONTEXT
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Amsterdam
Haarlem
Bloemendaal
HoofddorpHillegom
Nieuw-Vennep
Lisse
Amstelveen
Zaandam
Zaanstad
PurmerendVolendam
Monnickendam
Diemen
Weesp
Bussum
Naarden
Laren
Beverwijk
IJmuiden
Uithoorn
Schiphol
Almere
Author 2011
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Amsterdam
Author 2012
Overhoeks Van der Pekbuurt
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Overhoeks & Van der Pekbuurt
Overhoeks
Van der Pekbuurt
border
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2
1
Author, 2011
Author, 2011
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OverhoeksSince 2008
High income households
Expensive apartments
Elite
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Author, 2011
Ondergrond, 2007
Tolhuistuin
Van der Pekplein
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Van der Pekbuurt
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Van der PekbuurtSince 1920
Low income households
95% Social housing
50% Foreign background
Attention area
0
20
40
60
80
100
high percentage 0-18 years
high percentage one-parent families
Valuation of Immovable Property Act (WOZ)
high percentage social housing
low rate satisfaction with neighbourhood
low objective safety
low subjective safetylow percentage with start qualification
low Cito-score
high percentage unemployed looking for work
high share of minima households
low ratio jobs/labour force
high percentage not-westernimmigrants
Volewijck Noord Amsterdam
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In between...Vacant land
Plans post-poned for several years
PROJECT FRAMEWORK
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Problem statement
Negative effects Disbalance local/global needs
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Main Research Question
How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa,
in socioeconomic and spatial terms?
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Main Research Question
Aim
Let the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice
versa, in spatial and socioeconomic terms.
How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa,
in socioeconomic and spatial terms?
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Research questions
1
2
3
4
What are the possible benefits and disadvantages a residential neighbourhood can derive from its adjacent flagship development, in west European cities?
Which mutual, local benefits and disadvantages are applicable to the Van der Pekbuurt and Overhoeks in Amsterdam?
Which recommendations can help the planning process to successfully plan and design the mutal, local benefits for Overhoeks and Van der Pekbuurt?
Which socioeconomic and spatial requirements are needed to ensure mutual, local benefits in the Van der Pekbuurt and Overhoeks?
+ -
Strategic plan
Urban design
RQ1 & RQ2
BENEFITS & DISADVANTAGES
What are the possible benefits and disadvantages a residential neighbourhood
can derive from its adjacent flagship development, in west European cities?
Which mutual, local benefits and disadvantages are applicable to the Van der
Pekbuurt and Overhoeks in Amsterdam?
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Local effects of flagship development
Benefits/opportunities
1 Attention towards deprived communities
2 Resident participation in planning flagship projects
3 Raising development activitiy in adjoining areas
4 Inclusive aims of key actors
5 More inclusive spaces
6 Provide possibilities for housing career
7 Amenities
8 Possibilities for transport
9 Recreational facilities
10 Housing
11 Urban places
12 Economic opportunities (jobs)
Disadvantages/threats
1 Fragmentation of cities
2 Social polarisation
3 No public resources for deprived neighbourhoods
4 Residents distrust expences of government
5 Alien, unwelcoming appearance of flagship area
6 Delay, curtailment, failure of projects
7 Individual planning, not integrated
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Opportunities & threats Overhoeks & Van der Pekbuurt
Spatial fragmentation
No possibilities housing career Unwelcoming appearance
Residents distrust municipal spending “x”“Residents of Van der Pekbuurt look at Overhoeks with suspicion” (Stuart, 2012, chairman housing association Van der Pekbuurt)
€350 social housing€550€650 market rentfor sale - mid pricesfor sale - high prices
RQ3:
STRATEGIC PLAN
Which recommendations can help the planning process to successfully plan and design the benefits for Overhoeks and Van
der Pekbuurt?
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Benefits for key actors
Corporate Social Responsibility• Positive for company’s reputation• Attractive employee• High demand for companies applying CSR
Public approval and enthusiasm
Viability
Instructing parties
Developers
Urban designers
ING Real Estate
Atelier Shell
ArchitectsVestedaYmere
EYE
Shell
Municipality of Amsterdam
Projectbureau Noordwaarts
Geurst and Schultze arch.
Urban design
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Strategic plan
Goal 1: Inclusive aims
Goal 2: Inform local community
Goal 3: Local community participation
Goal 4: Integrate plans
1 Attention towards deprived communities
2 Resident participation in planning flagship projects
3 Raising development activitiy in adjoining areas
4 Inclusive aims of key actors
5 No public resources for deprived neighbourhoods
6 Residents distrust expences of government
7 Delay, curtailment, failure of projects
8 Individual planning, not integrated
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Strategic plan
Goal 1: Inclusive aims
Goal 2: Inform local community
Goal 3: Local community participation
Goal 4: Integrate plans
1 Attention towards deprived communities
2 Resident participation in planning flagship projects
3 Raising development activitiy in adjoining areas
4 Inclusive aims of key actors
5 No public resources for deprived neighbourhoods
6 Residents distrust expences of government
7 Delay, curtailment, failure of projects
8 Individual planning, not integratedTarget group at OverhoeksTarget group at Van der PekbuurtArea to create benefits
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Reposition aims
Put mutual, local benefits on the agenda
Create enthusiasm amongst local community
Public approval and enthusiasm
Inform local community
Create enthusiasm amongst local communities
Increase viability of Overhoeks
Local community participation
Frame the preferences and needs of local residents
Create enthusiasm amongst local communities
Overhoeks attractive for broader audience
Residents trust expenses of government
Integration plans
Make mutual, local benefits possible to employ
Decrease fragmentation and social polarisation
Make Overhoeks attractive for broader audience
Increase viability of Overhoeks
Strategic framework
Goal 1 Goal 2 Goal 3 Goal 4
Sub goals
Mission:Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam
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Goal 1: Inclusive aims
Cooperation when framing the aims
Monitor goals through process
Align retorical frames and action frames
Instructing parties
Developers
Urban designers
ING Real Estate
Atelier Shell
ArchitectsVestedaYmere
EYE
Shell
Municipality of Amsterdam
Projectbureau Noordwaarts
Geurst and Schultze arch.
Urban design
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Goal 3: Local community participation
1 Questionnaire2 Workshop programme
AIM: frame socioeconomic and spatial needs and wishes of the local communities of Van der Pekbuurt and Overhoeks
Target group at OverhoeksTarget group at Van der PekbuurtArea to create benefits
RQ 4:
URBAN DESIGN
What socioeconomic and spatial requirements are needed to ensure
beneficial possibilities in the Van der Pekbuurt and Overhoeks?
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Urban design
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Concept
Residential areaPublic green areaFacilities, amenitiesFacilities area
Three areas
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Concept
Phasing
Phase 1 (2012)Phase 2 (2015)Phase 3 (�exible)
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Design goals 1 More inclusive spaces
2 Provide possibilities for housing career
3 Amenities
4 Possibilities for transport
5 Recreational facilities
6 Housing
7 Urban places
8 Jobs
9 Fragmentation of cities
10 Social polarisation
11 No public resources for deprived neighbourhoods
12 Residents distrust expenses of government
13 Alien, unwelcoming appearance of flagship area
14 Delay, curtailment, failure of projects
Goal 1: Create social returns
Goal 2: Housing career possibilities
Goal 3: Amenities, facilities, transport
Goal 4: Inclusive, outward focus
Goal 5: Connect neighbourhoods
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Goal 1: Create social returns
Goal 2: Housing career possibilities
€
€
€
€350 social housing€550€650 market rentfor sale - mid pricesfor sale - high prices
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Goal 3: Amenities, facilities, transport
housingcompanieso�cessocietalleisureretailgastronomymix o�ces/housing
2
35
6
4
1
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Goal 4: Inclusive, outward focus
Residential block sight lines concept
Network of public places and sight lines to main attractors
Main attractorsSightline to main attractorNetwork of public squaresPublic green space
Section at canal between Overhoeks and Van der Pekbuurt
1:2000
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Goal 4: Inclusive, outward focus
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Goal 4: Inclusive, outward focus
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Goal 5: Connect neighbourhoods
Aligning buildingsPedestrian-, cyclebridgeBridge (all trac)
Architecture
Krierkohl
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Goal 5: Connect neighbourhoods
ResidentialO�cesSocietalLeisureRetailGastronomyActive facadeRoute 1Route 2
< 12m12-18m18-30m>30m
IMPLICATIONS & FUTURE RESEARCH
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Implications
• Developers at Ymere, Vesteda and Noordwaarts have shown their interest in the implementation of local benefits at the area of Overhoeks.
• Developers see their benefits in strategic plan and thus implement local benefits better
• Urban designers can be inspired by the implementation of mutual, local benefits (ING RE no longer commissioner)
• Raise awareness
• Show possible research method
• Show possible altering of plannning process
• Inspire urban designers on how to include mutual, local benefits
Amsterdam Western Europe
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Future research
• Interview persons with most influence
• Several case studies
• Comparing planning processes
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Strategic plan Urban design
Reposition aims
Put mutual, local benefits on the agenda
Create enthusiasm amongst local community
Public approval and enthusiasm
Inform local community
Create enthusiasm amongst local communities
Increase viability of Overhoeks
Local community participation
Frame the preferences and needs of local residents
Create enthusiasm amongst local communities
Overhoeks attractive for broader audience
Residents trust expenses of government
Integration plans
Make mutual, local benefits possible to employ
Decrease fragmentation and social polarisation
Make Overhoeks attractive for broader audience
Increase viability of Overhoeks
Goal 1 Goal 2 Goal 3 Goal 4
Sub goals
Mission:Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam
How the strategic plan and urban design can creating mutual, local benefits between the residential neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam, in socioeconomic and spatial terms
Flagship development and local benefits48/48
Thank you!
Questions?