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Local Social Media Is Your Competitive Advantage
AppFolio
Complete Solution Includes:
Web-Based Property Management Software
•Property management and accounting
•Online rent collection (free)
•Prospect / guest card tracking
•Marketing
•Website
•Payment processing
•Online applications
•Resident Screening
So You Run A More Successful Business
National Apartment AssociationAmerica's leading advocate for quality rental housing
NAA's mission is to serve the interests of multifamily housing
Advocacy
Research
Technology
Education
Strategic Partnerships www.naahq.org
Thank you to the 2013 IROC Sponsors
Grace Hill
• Leading Education Provider
• Apartment-Industry Specific Training
• Vision Learning Management System (LMS)
• www.gracehilllearning.com
Local Social Media Is YourCompetitive ADVANTAGE!
IMAGE CREDIT: Shutterstock
78% who SEARCH locally on their phone make a purchase.
IMAGE CREDIT: Shutterstock
what is LOCAL SOCIAL?
IMAGE CREDIT: Shutterstock
social + local + mobile = SOLOMO
POLL: how do you use mobile phones to search locally?
☐ The Internet Browser ☐ Google Maps ☐ Apple Maps ☐ Other ☐ I Don’t Use Mobile Search
ATTRACT & retain residents: amplify local reach.
IMAGE CREDIT: Shutterstock
LOCAL search tools.
#1. UNIFORM NAP
• Keep all of the data on the local-level! Do NOT use tracking numbers or toll-free numbers. Using a local area code is a must.
• Use keywords & phrases in the description fields.
• Choose appropriate categories.• Unless otherwise noted, always include
the http:// prefix for websites to activate live linking.
Name, Address, Phone
#2. DIRECTORIES & LOCAL LISTINGS
• Localeze• Acxiom • SuperPages • YellowPages• Insider Pages• GetListed• Infogroup
Data Sources for Social Networks & Mapping Applications
• Google+ Places• Yahoo! Local• Bing Places• Yelp• Wikipedia
20% searches are LOCAL
IMAGE CREDIT: Shutterstock
GOOGLE loves local!
BING places = social spaces.
FINGERS still do the walking…
58% considerLOCAL SEARCH to be moreTRUSTWORTHY.
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…SEARCHING on-the-go!
Nearly 86 millionpeople accessLOCAL BUSINESSinformation on aMOBILE PHONE.
IMAGE CREDIT: Shutterstock
OPTIMIZE social presences.
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78% of U.S. Facebook users login via MOBILE.
IMAGE CREDIT: Facebook
optimize FACEBOOK
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engage on FACEBOOK
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optimize FOURSQUARE
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reminders & REWARDS
IMAGE CREDIT: Training FactorIMAGE CREDIT: Foursquare
local EXPERT
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optimize TWITTER
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local CONNECTIONS
optimize GOOGLE+ LOCAL
IMAGE CREDIT: Google
local search RANKING
IMPROVE local reach
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optimize GOOGLE+
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OPTIMIZE GOOGLE+
• Build relationships with content sharing, and commenting
• Make posts public• Add Google Authorship• Connect Google+ to website• Add Google+ sharing buttons to website• Create and use a Google+ badge• Include social and website links in the
About section
Posts are crawled and indexed almost immediately
optimize INSTAGRAM
IMAGE CREDIT: Shutterstock
optimize INSTAGRAM
•Post 15-second tours of your property
•Share resident testimonials•Incorporate neighborhood business outreach
IMAGE CREDIT: Instagram
optimize PINTEREST
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optimize BLOGS
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local CONTENT
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POLL: have you ever left a review online?
☐ Yes: Positive Reviews ☐ Yes: Negative Reviews ☐ Yes: Positive & Negative ☐ No!
optimize RATINGS & REVIEWS
Over 51%of Facebook users & 81% of Twitter usersEXPECT A RESPONSEto online complaintsor questions withinONE DAY.
350 million reviews per day.
IMAGE CREDIT: Yelp
encourage honest REVIEWS
operationCLEAN TURF anti-astroturfing fines
$350,000
IMAGE CREDIT: Shutterstock
google REVIEWS
IMAGE CREDIT: Google
STRENGTHEN the brand message, BUILD relationships & ENCOURAGE loyalty.
mobile AVAILABILITY
70%call businesses afterSEARCHING
66% visit afterSEARCHING
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FIND, CREATE & distribute content for a local audience.
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local RESOURCES
ENGAGEMENT strategies to CAPTURE attention.
JoeDough, a New York City sandwich shop.
Over 51%of Facebook users & 81% of Twitter usersEXPECT A RESPONSEto online complaintsor questions withinONE DAY.
30 in THIRTY
IMAGE CREDIT: Shutterstock
POLL: have you run a Facebook ad for your Page?
☐ Yes! ☐ No! ☐ I Don’t Know.
check out the CHECK-IN sponsored stories ads.
3.2% CTRSPONSORED ADSfor check-ins onFACEBOOK.
.com
charity ziertenSOCIALLY ENGAGED MARKETING
charity ziertenSOCIALLY ENGAGED MARKETING .co
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STATISTICS SOURCES:• Shareaholic• comScore• Digital Trends• Business Insider• Neustar Localeze• Moz• Google• Search Engine Journal
IMAGE CREDIT:• Shutterstock
