FSBO SCRIPT

Hi this is_______________________ and I am calling about the Home for sale on ______________(ADDRESS…e.g…123 Main Street).

Is this the owner? Fantastic!

I am not sure if you can help me …BUT…I was wondering, ARE YOU… cooperating with real estate on this home, MEANING… if we bring you a buyer willing to pay price acceptable to you then you would pay a full real estate commission?

(Usually it will be yes or HOW MUCH)

If Yes....Great, so can you tell me a little more about the home? Specifically, what upgrades and improvements have you made to the home since you have owned it. It will make it easier to sell to my Buyers.

If No...OK, just so I am clear - you have the home listed at _______________. If i bring you a buyer willing to pay _______________ you would not compensate me for that? Thank you very much for your time and I wish you the absolute best….GET OFF THE PHONE IT IS A WASTE OF TIME

IF They Ask DO YOU HAVE BUYERS…Sir/Ma’am we actually specialize in the area and have quite a few Buyers. I would not tell you a lie and say absolutely YES because I don’t know enough about your home yet. You do want an HONEST AGENT…right? GREAT..then we… ARE ON THE SAME PAGE!

Can you tell me what upgrades you have done to the home since you moved in?

Sounds like a great home. Why have you…DECIDED TO SELL IT…? Interesting, so …WHERE DO YOU PLAN TO GO NEXT? Do you mind me asking how you arrived at ____________ as your asking price?

What additional methods are you using to market the home? What made you decide to TACKLE selling the home by yourself versus using a qualified professional?

ALWAYS COMMISSION OR THEY HAVE DONE IT BEFORE....

WOW...that's and interesting take on it.

So just out of curiosity....what would you say…IS MOST IMPORTANT..to you, to being able to say you sold the home yourself… OOOOOR (stress OR)………to putting the… MOST MONEY.. into your pocket?

(ALWAYS THE MOST MONEY....) GREAT…so you are…JUST LIKE MOST OF MY CLIENTS….

So...logically.... if I could show you how to sell your home FASTER.... and.... PUT MORE MONEY…into your pocket...it may be …WORTH A 15 INVESTMENT… RIGHT (SHAKE YOUR HEAD YES...trust me it works) ? (if they hesitate…) I mean… YOU DID SAY… you want…THE ABSOLUTE MOST MONEY…for your home! Right? Great…and I WANT TO GET YOU THE MOST MONEY. SO we are on the same team.

I can meet with you ______________at____ or ___________at ___...which time works best for you? I fill up quickly so I’d like to get you penciled in.

The meeting will take no more than 15-20 minutes. At the end of the 15-20 minutes you and___________ (Listing Specialist ) will decide whether it…MAKES BUSINESS SENSE…to continue talking….OR….. if WE DECIDE WE CAN’T help you… WE will shake your hand and get out of your hair. Fair Enough? Neither of us of obligated to WORK TOGETHER…ok?

Either way I will push your home out to the hundreds of Buyers I already have registered in my database. WHICH, unlike many agents, I will be able to show you when I come out and meet with you. (I always log into my backend on my website and show the number of buyers registered at the listing presentation) Sound Fair? Mr\Mrs ____________we are going to send a packet of information about our team. It is critical that you review this so that WE can…KEEP OUR PROMISE…of only taking 15 minutes of our time.

Please pay specific Attention to page 24 which outlines all of the items you will need to have handy in the event that we decide to do business together.

Can I get your commitment that you will review this packet?

Great, and will your wife/husband or significant other be joining us? Are there any other decision makers that will need to be present?

.

Lastly, Mr\Mrs Seller, if what we say…MAKES GOOD FINANCIAL SENSE…and you absolutely CONFIDENT…we can get you…THE MOST MONEY…for your home, IS there…ANYTHING…that would prevent you from doing business with us on ____________________at _____________? Mr or Mrs ____________________ thank you for your time and we look forward to helping you achieve your dreams. I will see you on ______________ at _________.

….have another agent or admin conduct the Pre Listing Interview….IT is far more powerful and embeds that in their mind that they are working with a professional.