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Why Residential Buildings should GO MobilePresented by Green AppsResident Portal Apps
AGENDA
● Mobile Usage● Cohesion & Communication● Automation & Savings● Retention● Millennials ● Conclusion
Mobile Usage
Mobile Usage
● Roughly nine-in-ten American adults (92%) own a mobile phone of some kind.
● Cell Phones continue to top of the list
Mobile Usage (Trend for the past years)
Mobile Usage
● 86% of those ages 18-29 have a smartphone,
● 83% of those ages 30-49
● 87% of those living in households earning $75,000 and up annually
Mobile Usage (Behaviour)
● 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
● 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
Mobile Usage (Behaviour 2)
● 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
● Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.
Mobile Usage (Reasons to Use)
Communication & Cohesion
Communication & Cohesion ( Current State)
Research from the Vancouver Foundation : Apartment dwellers are more isolated from their neighbours compared to those living in townhomes
● 43% of people living in high-rises do not know at least two of their neighbours’ names.
● When it comes to doing favours for neighbours, 57% of all people surveyed have not done a favour and this spikes to 77% for apartment dwellers.
Communication & Cohesion ( Solutions)
3 Solutions in order to improve the communication
1. Serendipitous Encounters: Takes place in the elevator, at the pool, in the car park, whiletaking out the garbage, and other routine activities.
2. Sociocultural Animation: Community barbecues, donation appeals, landscape rejuvenation programs, and resident associations
Communication & Cohesion ( Solutions) cnt
3.Digital Augmentation: Which is defined as a community network system that acts as a virtual space for social interaction that complements existing public spaces.
● Resident directories with member profiles (Resident Portal)
● Private social networks (Resident Portal)
● Interactive community platform (Resident Portal)
Communication & Cohesion
Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level.
Transform rental property management through improved communications
Automation & Convenience
Automation & Convenience
Enhanced comfort and convenience
● Accessible 24/7 ● speed up service delivery● Everything is documented● Responsive to requests● Keeping up with the pace● Create a partnership with tenants by
increasing communication
Automation & Convenience
Streamline operations and improve engagement with tenants
Retention
Retention
Quick response time +
Better communication
= Happy tenants
=Higher retention rate
Retention & Technology
Tenant retention strategies Mobile technology can offer:
● Tenant information Directory: Important information; community and building rules; instructions for unit care; and life safety information.
● Instant Communication● Automated tracking systems for tenant
communications and maintenance requests.● Resident satisfaction surveys● And many more
Technology is a central strategy in tenant retention and attracting new residents
90%Of messages on cellphones are read within
3 minutes Of being delivered
Retention & Communication
● Communication with tenants is one of the most important factors in keeping long-term renters happy
● Knowing how to communicate with residents through the channels they prefer can translate to increased conversion, retention, referrals and higher customer satisfaction levels.
Market Trend & MillennialsA Digital Generation
Millennials
Millennials are reshaping demands as they enter the tenant marketplace:
● Approximately 10,000 Millennials turn 21 everyday in America. [TIME]
● By 2018, Millennials will have the most spending power of any generation. [BAZAAR]
It is necessary to understand Their needs
Millennials Expectations
Their expectations from tenant spaces:
● Advanced Mobile Technology ● Streamlined Operations● Better Engagement with others● Sustainability Features
Millennials Expectations
http://www.rentseeker.ca/blog/index.php/what-millennials-look-for-when-apartment-hunting/2218
In Summary
92%Of Adults Own a Cell phone
And it continues to top the list of devices
Conclusion
Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level.
Conclusion
Enhanced comfort and convenience
● Accessible 24/7 ● speed up service delivery● Everything is documented● Responsive to requests● Keeping up with the pace● Create a partnership with tenants by
increasing communication
Conclusion
Quick response time +
Better communication
= Happy tenants
=Higher retention rate
Improve Communication and response time using mobile technology which leads to higher retention rate
Conclusion
Millennials are reshaping demands as they enter the tenant marketplace.
Their Expectations:
● Advanced Mobile Technology ● Streamlined Operations● Better Engagement with others● Sustainability Features
