NAR 2011 Buyer and Seller Report Quiz

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Buyer & Seller Quiz

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Buyer/Seller Quiz1. What percent of consumers believe real estate is a good investment?6 7 8

Over s of the population still feel that the product that we sell is worthwhile

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Buyer/Seller Quiz2. What percent of all buyers are single women?1 1 8

Almost 1 in 5 buyers that you deal with will be women. Single men are 10%.

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Buyer/Seller Quiz3. What percentage of all real estate transactions are handled by REALTORS?7 8 9

This number continues to hold steady

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Buyer/Seller Quiz4. What percentage of homes were sold as For Sale by Owners (FSBO)?1 0 6

It was 9% in 2010 and 18% in 1997. Consumers need us in these complex times.

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Buyer/Seller Quiz5. What percentage of buyers/sellers are likely to use the same real estate agent in the future?8 5 9

Almost 9 out of 10 consumers are satisfied with our service.

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Buyer/Seller Quiz6. What percentage of repeat buyers and sellers used the same agent they had used previously?3 0 9

UGGGG!!! How are you staying in touch with your past clientele?

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Buyer/Seller Quiz7. What percentage of buyers thought the mortgage application and approval process was somewhat more difficult than expected?2 3 9

Setting expectation levels is paramount.

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Buyer/Seller Quiz8. What percentage of homes were sold to first time home buyers?5 3 7

Last year this number was 50%.

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Buyer/Seller Quiz9. What percentage of first time home buyers obtained an FHA mortgage?5 4 5

This financing method is vital to home buyers.

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Buyer/Seller Quiz10. What percentage of buyers first learned about the home that they purchased through the newspaper?1 0 2

Newspaper advertising is dead!

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Buyer/Seller QuizTIEBREAKER: How much money did the Colonial Park office raise for the Sunshine Kids this year?$1,896

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Part of the

85%9%Would use againDid use again

The Grand Disconnect

76% of Past Customers Use a Different REALTORWhy use Customer for Life?% of Customers

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Click Online Seller Advantage

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Click Customer for Life

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Click Add/Edit Customer Tab

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Type in Customer Data

Enter estimated property value of customer. The program will include properties in the report that fall within a 20% range of the subject. Dont worry you can override the range if you want to.

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Enter Other DataAvailable options

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Personalize Your MessageThis section is just like working in a word processing program.

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Other OptionsAlways check the box marked Display Map

Then click Show Advanced Criteria

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Advanced Criteria OptionsDont limit your search too much. Remember, this report is to give a customer a general idea of what is selling in their neighborhood

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The Final Product

Branded to agent

Internet search activity

Interactive map

7, 14 or 30 day time frames

New listings, price changes, or status changes

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Writing a Special ClauseHuh?

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Three Components of Special ClauseWhat do you want to happen? (be specific)Who is responsible for it?When do you want it completed?Poorly written clause: Contingent on new roof.Well written clause: This agreement is contingent upon the Seller installing a new roof at Sellers expense prior to settlement. Roof brand, style and color will be selected by Buyer from within Sellers allowance of $XXXX within seven days of acceptance of this agreement.

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Post Settlement Issues REMEMBER: The agreement of sale dies at the settlement table. Any action that is required after settlement needs the following statement:

This clause shall remain in full force and effect and shall survive settlement.