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Online Marketing
REALESTATE.CO.NZ -–YOUR INDUSTRY WEBSITE
VITAL STATS!
• most comprehensive website – over 115,000 listings
• over 94% of all licensed offices subscribing
• 400,000 unique browsers per month
• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries
• delivering over 25,000 email enquiries per month
DOMESTIC TRAFFIC
INTERNATIONAL TRAFFIC
INCREASE IN USE OF THE INTERNET
Edging ever closer to 100% online search
National Association of Realtors Home Buyer Survey 2008
AGENT PRO
AGENT PRO
ADD YOUR PROFILE
ADD YOUR PROFILE
ADVERTISING OPPORTUNITIES
From as little as $15 per month
FEATURE ON THE SUBURBS YOU WORK IN
LIMITED TO THREE SALESPEOPLE PER SUBURB
AGENT PRO BENEFITS
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
FEATURED LISTINGS
Only $250 per fortnight
LIMITED TO THREE PER SUBURB
FEATURED LISTINGS
10+ times the amount of traffic to your listings
COMPARE TWO SIMILAR LISTINGS
Stand
ard
Featured
STANDARD LISTING - VIEWS AFTER 1 MONTH
217 views
FEATURED LISTING - VIEWS AFTER 1 MONTH
1855 views
FEATURED LISTING BENEFITS
• Vendor paid marketing
• Limited to three per suburb
• Featured on homepage, district and suburb pages
• Only $250 for a two week campaign
BLOGS - A GREAT MARKETING TOOL
THINGS TO CONSIDER
• Do I have the skills?
• Do I have interesting insights to offer?
• How much time will it take?
• How will I promote my blog?
• What will I write about?
BLOGGING BASICS
• Be honest, genuine and personable
• Make your posts short and regular
• Be provocative at times
• Link to others and encourage them to link to you
• Use images to engage your audience
BLOGGING BENEFITS
• Raise your online profile
• Establish yourself as a subject matter expert
• Reach people outside your database
• An easy way to share and store your knowledge
• Inexpensive marketing tool – doesn’t cost anything but your time
VISIBILITY IN SEARCH RESULTS
STUCK FOR IDEAS?
• Profile a local business
• Write about upcoming community events
• Provide a market update
• Your comments on a news article or other blog post
• Use lists e.g. 5 reasons to live in...
EMAIL ALERTS - SENT FOR ALL NEW LISTINGS
SET UP YOUR OWN ALERTS
KNOW WHAT’S AVAILABLE IN YOUR AREA...
...and what the competition are listing!
ARE YOUR OPEN HOMES ON OUR WEEKLY ALERTS?
Email alerts sent out every Friday afternoon for the week ahead!
REALESTATEFORUM.CO.NZ
PROPERTY INFORMATION AT YOUR FINGERTIPS
PROVIDING INFORMATION 24HRS A DAY
EVERY PROPERTY HAS A WEB PAGE
PROPERTY INFORMATION
CONTEXT OF AERIAL IMAGES
COMMUNITY INFORMATION - WHERE TO LIVE
THE FUTURE FOR REALSTATE.CO.NZ
NEW - MARKET LEADING WEBSITE
RICH/EASY BROWSING & SEARCHING
LARGE IMAGES - EASY TO USE
SPECIALISED SITE FOR COMMERCIAL PROPERTY
SPECIALISED SITE FOR BUSINESS BROKERS
SPECIALISED SITE FOR FARMS
MAKING IT EASY FOR OFFICES
