REAL ESTATE DIGITAL CONCLAVE 2015CONCEPT PRESENTATION

Introduction

There are ample real estate events & awards organized by either media companies or some private councils which work

on a jury framework who decides the various category awards (sponsored and non-sponsored both).

Some of these events carry thought leadership programs on the future market trends with involvement of guest speakers

in place.

Recently, an online media identified the necessity and use of the digital media in the domain and organized an on-ground

digital conclave to create awareness about the market.

Award events create motivation for various brands to perform better and to claim their value in the market. These are the critical acclaims that any brand has accomplished and are

recognized as a positive impact to sell individual brand in the market place.

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The Gap

These awards cater to B2B market only and are confined to a set of known audience with few entrants every year as new players in the market place

Most of the award shows are sponsored so lot many players miss the opportunity to participate

Most important! All these awards don’t involve the other stakeholders of the real estate market, so they don’t know the basis of the awards that an individual brand gets

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Brand Value

Employees Customers Dealers

The Idea

Easy access to all the stakeholders starting from employees to dealers to

respective agencies to masses

All stakeholders can be involved at one place to understand the true potential

of an individual brand

Digital gives the liberty to initiate a two way communication to establish the

brand image and brand value

These stakeholders can be involved to measure the success and also to

improve the overall value for the brand

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4 DIGITAL CONCLAVE 2015

How

We are creating an online dashboard for the top real estate brands where all stakeholders can come and participate

One month exercise where we will be seeking views and reviews for the brands along with discussion rollouts

We will organize moderated discussions on various trends & topics in a controlled atmosphere with negative filters

On conclusion, we will interview brand representatives to get their opinion on the key findings

We will publish a digital book with the highlights of all these brands with their respective say on it

We will also include the discussion summary of various topics discussed on the platform during the conclave which will

become a case study for of brands

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How it will Function?

Online Dashboard

An online dashboard which shows the mark-up for the most loved brands in the real estate market

How it will Function?

Online Dashboard

This will also act as a folio for each brand to showcase it’s popularity among various stakeholders

How it will Function?

Online Dashboard

An online discussion board where we will be discussing various industry related topics to identify market trends which will provide insights for the industry to follows

Reaching the Stakeholders

Industry Data – self owned B2B data set of more than 25,000 people

Social Connect – with more than 5,00,000 people who has vigorous interest in the realty market across Delhi /NCR

Cross Buzz – use of brand’s social handles which will connect us with more than 1,50,000 users

The Real Play

The most brand engaging exercise ever in the realty market

Everyday will be different with each brand passing other’s imaginations

Opportunity to showcase and rule the game to attain better perception for the brand

The Real Play

No spamming or negative views for the brand will be entertained. The platform is designed as such that it doesn’t allow any negative comments to float on the platform.

So, every brand is safe and secure and they can whole heartedly participate at various levels

The Real Play

Stand a chance to be a part of the most comprehensive Digital Book which will be circulated to more than 5,00,000 audiences along with personal interviews

Each brand will be showcased as a folio on our platform and will be amplified to all possible channels

A Brand can Leverage More

Pledge your stakeholders to vote for your brand. The more votes you get better it is

Use mailers with dashboard link to get participants and votes for your brand

Use your social channels to reach to your audience and ask them to participate

Use personal messages or calls to connect with your stakeholders to participate and vote for your brand

Top brands can further reach out to other media to create various PR and digital stories around the conclave

Brands can also utilize this opportunity to further use the conclave result in various marketing collaterals

Very Little to Spend!

No charges for the brands which is listed on our platform for voting and discussions. You can list your brand for free!

INR 55,000 – Active banner space to advertise your brand or product

INR 30,000 – Ask for discussion on brand on our discussion board

INR 40,000 – Post Interview with edits and circulation charges for the digital copy

Qs

? Let’s connect and explore the most lucrative domain of media to attain the right buzz in the market.

M: +91 95608 67275E: realtymyths@gmail.com