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EXIT Realty
• Fastest growing real estate franchise in North America
• 6th Largest real estate franchise in North America
• Founded in 1996
• Steve Morris, CEO & Founder, was named as one of REALTOR® Magazine’s Top 25 Most Influential Real Estate Thought Leaders
• Referral network of 750+ offices and tens of thousands of agents.
We Offer the Best Marketing
Plan For Our Clients
• Yard sign - A yard sign is erected at each of our
listings. Later we will tell you why ours is special
(captures the buyers phone number)
• Broker open houses - It is likely that a buyer broker
will bring you a buyer, so we advertise to other
agents.
• Digital Marketing Strategy – to reach the largest
audience
Showing Feedback
• After every showing we get feedback from
potential buyers about how they perceived
the property.
• Their opinions are passed on to you to be
considered for making improvements for
future showings.
MLS
• MRIS® is The Mid-Atlantic Regional
REALTORS® Multiple Listing Service
(MLS).
This is the first resource that REALTORS®
turn to when trying to match clients with a
home.
The Importance of Online
Marketing
• Home buyers use the Internet to search for a home
more than any other media.
• Home buyers say the two most important features
are photos and detailed descriptions.
• Buyers are nearly 5 times more likely to find the
home they purchase online rather than in the
newspaper.*
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
Why We Market
Properties on YouTube More consumers are searching there
* Source: The 2012 National Association of
REALTORS® Profile of Home Buyers and Sellers
Three Web sites and ad sites Lead generation, information, service
www.southern-md.com, www.ppalmer.exitlandmark.com and
www.pegpalmer.com
Talking and Walkthough Tours click on the images to see the tours
• We use 2 types of
Full Featured Online Tours:
– Photos with audio
– And walkthrough
– With Mapping and property info
Property Videos
• Custom videos of your home – Uploaded on YouTube
– Viewable on Cell Phones
CLICK on BELOW IMAGE TO SEE VIDEO
Tracking Traffic to
Your Home
Each of Our Listings
Gets Tons of Page Views
Per Day Through
EXIT e-Listings
and other portals
We will Provide
Weekly Reports
Print vs. Internet
Internet 90%
Newspaper 27%
Home Magazine 18%
Information sources used in
home search (NAR2012):
Internet: 90%
Real estate agent: 87%
Yard sign: 53%
Open house: 45%
Newspaper ad: 27%
Home book or magazine: 18%
Instant Property Information
• EXIT’s Exclusive Call Capture Audio Tour System
• Buyers Text the Number on the Sign Rider For
– Audio Tours
– Text Messaged Listing Information
– Web Links for Smart Phones
• Every caller’s phone number is
sent to us immediately via text
message and email so we can
follow up.
Try it now! text to 51004 message E96409
Price it Right From the Start
List Date Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Days on Market
Sh
ow
ing
Ac
tiv
ity
Regular Updates
• Marketing reports will be delivered weekly via
email, mail, or fax depending on your
preference.
• We will visit you once every 30-45 days to
thoroughly evaluate the position of your
home within the market so we can adjust
accordingly.
Broker/Owner
Bernadette Cole
• Licensed Real Estate Salesperson since 2006.
• Bernadette holds a Bachelor of Science degree in Financial
Services from Wright State University, Dayton. Ohio.
• Bernadette earned her GRI, Graduate REALTOR® Institute,
a nationally recognized professional real estate designation.
She also holds a Certified Default Resolution Specialist Elite
(CDRS Elite) certification. She is also a National Trainer for
America’s Home Rescue.
• Bernadette has been featured in the Success Magazine in
April, 2012 and the Niche Report in May, 2012.
Recommendations “Peggy was absolutely outstanding. She made the whole process go
quickly and smoothly. She is extremely knowledgeable about short
sales and the whole home buying process. We will absolutely use her in
the future.” Aaron, Indian Head
“My wife and I can't say enough good things about our Realtor, Holly
Bednar. Holly made our home buying experience simple and smooth.
She was always responsive, punctual, and able to provide an answer to
all of our many questions. As first time home buyers in the state of
Maryland, we were very concerned about everything from the schools to
Maryland taxes. Holly ensured that we didn't go without answers and
even went out of her way to research other resources on our behalf.
Holly provided excellent advice during the process and we received all
of our desired concessions from the seller which got us a great home
for a great price. I would recommend Holly to anyone who is interested
in buying or selling a home. She provided excellent service.”
Tony, Upper Marlboro
About Peggy Palmer
• Purchased first two investment properties in New
Brunswick, New Jersey at age 28
• Had a successful career as a Fortune 500
executive with Commerce Clearing House
• Former Analyst with the Small Business
Development Center at the College of Southern
Maryland
• Lives in Nanjemoy with her husband, Norman and
4 cats
About Holly Bednar,
my lead Buyers Agent
• So that I can focus on my strength for
you, which is marketing your property,
I do not usually work with buyers. My
colleague at EXIT Landmark Realty,
Holly Bednar, loves to work with buyers.
She is a full time agent and was
Rookie of the Year in 2013
• Before Real Estate Holly had a
successful 20 year career as a manager
in Health and Human Resources
• Holly and I have worked together on
community projects, and I know she is a
strong communicator and a highly skilled
buyers agent.
Additional Service
• Staging
• Home repair suggestions
• Preferred network of Home inspectors,
Lenders, Stagers, and other service
providers
Available to You
• I will contact you weekly with updates until your house sells.
• If you need me in between or have questions, or if you make any major changes to the house, please don’t hesitate to contact me. Text or leave a message and I will respond quickly.
• Peggy’s Cell: 301-848-8267
• Office: 301-934-2022 x234
• Email: [email protected],
• Website: www.pegpalmer.com
Peggy Palmer EXIT Landmark Realty