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Los Angeles Market Within a Market Report - Q4 2012. Like us on Facebook for free a Home Energy Guide! https://www.facebook.com/MoradifarGroup
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WHAT IS A MARKET WITHIN A MARKET?
Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate.
While it may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm &
sunny in the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there
may be a significant sales increase in Venice while at the same time there is an alarming drop in
sales price from the Palms – Mar Vista area even though they are literally blocks from one
another.
With our vast years of experience, we have come to notice that like the need for a sweater by
the beach and a T-shirt in the Valley, every market within a market has a very different climate
and therefore requires its own set of statistics for you to truly understand what is going on in
your neighborhood. Although you can access the broad national or country trends published by
the media, they may not have anything to do with what is occurring in your own backyard. After
all, you wouldn’t watch a weather channel report for Los Angeles to decide if you need an
umbrella that day would you?
WHY THIS BENEFITS YOU – OUR CLIENT
Our extensive experience & knowledge has led us to notice that markets within
markets may be performing in a different way from one another and from national
averages.
With the current stringent lending situation, having knowledge of the specialized
market trends for the neighborhood you are contemplating is vital for true success
in your transaction.
Don’t be mislead by ideas that are not actual facts.
What is in fact occurring in the markets of those areas may be counterintuitive of
notions or ideas you may have perceived from national averages. Knowledge is
power and knowing all the facts will give you the power to make the most
educated choice.
$1,591,625
$701
38
35
213
83
16.43%
$1,918,000
$905
39
47
169
122
27.81%
20.5%
29.1%
2.6%
34.3%
-20.7%
46.4%
69.2%
BEL AIR – HOMBLY HILLS SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$2,195,000
$846
43
33
178
106
18.54%
$3,997,500
$949
61
51
152
90
33.55%
82.1%
12.2%
41.9%
54.5%
14.6%
-14.4%
81.0%
BEVERLY HILLS SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$992,500
$607
18
25
118
84
21.19%
$818,000
$455
22
24
78
84
30.77%
17.6%
-25.0%
22.2%
-4.0%
-33.9%
0.0%
45.2%
BEVERLY HILLS CONDO
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$1,670,625
$616
42
33
200
85
16.50%
$1,667,500
$807
75
62
156
78
39.74%
-0.2%
31.0%
78.6%
87.9%
-22.0%
-7.8%
140.9%
BRENTWOOD SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$515,000
$421
28
22
113
76
19.47%
$685,000
$453
35
39
103
61
37.86%
33.0%
7.6%
25.0%
77.3%
-8.8%
-19.4%
94.5%
BRENTWOOD CONDO
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$622,000
$434
32
28
90
57
31.11%
$665,000
$430
52
45
75
65
60.00%
6.9%
-0.9%
62.5%
60.7%
-16.7%
15.2%
92.9%
CULVER CITY SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$269,500
$268
34
32
106
69
30.19%
$311,000
$289
32
36
53
53
67.92%
15.4%
7.8%
-5.9%
12.5%
-50.0%
-22.5%
125.0%
CULVER CITY CONDO
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$1,688,590
$701
62
58
223
71
26.01%
$2,155,000
$679
71
59
167
99
35.33%
27.6%
-3.1%
14.5%
1.7%
-25.1%
38.9%
35.8%
PACIFIC PALISADES SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$777,000
$450
54
53
162
62
32.72%
$799,000
$539
85
81
112
37
72.32%
2.8%
19.8%
57.4%
52.8%
-30.9%
-39.7%
121.1%
PALMS – MAR VISTA SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$1,709,000
$783
42
47
174
72
27.01%
$1,625,000
$843
71
71
142
46
50.00%
-4.9%
7.7%
69.0%
51.5%
-18.4%
-36.3%
85.1%
SANTA MONICA SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$680,000
$530
76
66
255
55
25.88%
$690,000
$622
109
91
164
75
55.49%
1.5%
17.4%
49.3%
37.9%
-35.7%
35.1%
114.4%
SANTA MONICA CONDO
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$575,000
$423
10
10
45
40
22.22%
$707,500
$541
16
18
34
28
52.94%
23.0%
27.9%
60.0%
80.0%
-24.4%
-30.2%
138.2%
WEST LOS ANGELES SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$1,419,070
$558
34
37
113
50
32.74%
$1,400,000
$598
61
42
69
59
60.87%
-1.3%
7.2%
79.4%
13.5%
-38.9%
19.1%
85.9%
WESTWOOD – CENTURY CITY SFR
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
$547,000
$463
104
94
521
69
18.04%
$605,500
$495
108
110
305
103
36.07%
10.7%
6.9%
3.8%
17.0%
-41.5%
49.5%
99.9%
WESTWOOD – CENTURY CITY CONDO
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Median Price ……………………..…….
Average Price per Square Foot ….…
Properties Sold ……………………….
Properties Pending Sale ………………
Properties For Sale …………….……...
Days on Market (Pending Sale) ….…..
Percent Under Contract ………….……
Q4 2011 Q4 2012 % CHANGE
Glossary of Terms
Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue.
Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period.
Properties Sold: The number of property transactions that closed and transferred ownership.
Properties Pending Sale: The number of properties that entered escrow in preparation for sale.
Properties For Sale: The number of properties on the market and seeking buyers.
Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market.
Absorption Rate: The rate at which the inventory of home for sale are being sold.
Percent Under Contract: The ratio of properties to properties sale.
Disclaimer
The Market Within A Market Report is compiled by our Regional Marketing Director, Michael Lewis.
Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.
For More Information, Contact:Michael LewisRegional Marketing [email protected]