from @nataleighb

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“Your personal brand already exists, it’s what people say

about you when you’re not in the room” – @Debra11

When planning your marketing, incorporate the words people use to describe

you. This allows your marketing to be an authentic reflection of your true self.

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“60% of Pinterest users are women, 50% are parents. A pin has a shelf life of

6 months and users spend more time on Pinterest than any other social site.”

- @bexmountain

Use Pinterest to create communal boards with your clients. This allows you to

invite your clients to specific boards you’ve created and let’s them add content to

the board. This can be specific details they’re looking for in a home or inspiration

for a renovation they’re doing. This keeps you connected, even after a

transaction and goes that extra step of engaging the client during the process.

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“We’re all weird. We all have different interests. Use those interest to combine your

career with what you love. Find out what’s important to your specific niche when it

comes to the real estate process” @kirbychan

What do you love? It could be extreme sports, kids, dogs, classic cars or genre of

music. Use the things you love and the people that love them too to target your

marketing. If your niche market is pet owners, targeting your videos and flyers to where

the best dog parks or groomers are, is a great idea. Find people in your niche market

using twitter and brand yourself is the expert for that target. This will really allow you to

mix your passion with work.

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“Technology will never replace a realtor, but a realtor with

technology will replace a realtor without!” #RBCTO

It’s time to REALLY start incorporating and using the APPs available to you for

tablets and smartphones. DROPBOX / EVERNOTE / PDF EXPERT /

VIDEOLICIOUS / PHOTOSYNTH / ARCGIS PAGES / FLASHLIGHT / MAILBOX

INKCARDS / TEMPO / CAMERA+

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“Talk to people like people, not like leads. Knock that

off!” @nobuhata

You create an experience for a client. That experience should be the same

online. Stop posting just your new listings and open houses. Check your inbox

for questions you often receive and use your social platforms to answer them.

Use video to update communities with events or neighbourhood news. Have

conversations to build relationships.

from @nataleighb

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Did you attend RE BarCamp Toronto? What were some of your key takeaways?

Tweet me @nataleighb