Rescue your “Lost” leadsHow One Agent Looks Back to Move Forward

Host: Courtney Parham

Trainer, Market Leader

The Plan for Today…

• Meet Susan Jacobsen

• Search for “Lost” Leads

• Get out of your comfort zone

• Seize the opportunity

Meet Our Featured Expert

Susan JacobsenCarolina Realty GroupRealtor/BrokerAccredited Buyer Representative. (ABR)Certified Residential Specialist (CRS)Short Sale and Foreclosure Resource (SFR)Resort and Second Home Property Specialist (RSPS)

Social connections:ActiveRain:http://activerain.trulia.com/profile/susierealtor

Search for “Lost” Leads

Looking Back…Are They Engaged?

When was the Last Time …

• …they got a home evaluation from you?

• …they received an email from you?

• …they received mail/packet from you?

• …they got a visit or phone call from you?

Tips On Looking Back…

• 90 days

• Evaluate activity on the website

• What properties did they look at?

• What did they originally request?

• What were the last touches they

received?

Get Out Of Your Comfort Zone

Community News Flash!

Get Some Life Back in Your Email Scripts…

• Don’t be afraid to let them

know you might give up on

them

• Tell them what you need

from them to help them

find…

• Home of their dreams

• Best deal

• Information, etc

* Script is in post class notes

If Not Now, When?!

• Have an event…

How much real estate to push?

How much should I spend to get a

return on my investment?

How much time is involved?

Bet on yourself!

• Record a video…

What would I talk about?

Who would record it?

Would anyone watch it?

Seize The Opportunity

Because you ARE your own Business…

Know, Like, Trust

You never know what you are going to find…

“Bill and I totally trusted her. Susan didn’t push what she was about; in fact it was over a month before we even knew what she did. When we asked questions about real estate, she answered and when we unexpectedly were expecting another child, we called HER and she was surprised!” “We love recommending her and know that it won’t mean we’ll LOSE customers but that they’ll like her just as we do.” Bill and Autumn P.

“Susan is friendly, and helpful. I felt like I knew

her and that she cared about others. It was easy

to work with someone who shared my interests

and wanted me to be comfortable.” Ginny C.

1. Sometimes you have to look back to go forward

• Find your “Lost” leads

2. Get out of your comfort zone

• Push yourself to try something new with your marketing

3. Seize the opportunity

• Get to know the other members in your community

Let’s Review:

Use It Now

• Search your system for “Lost” leads

• Look through your email templates and edit the messages

• (Don’t let them get stale)

• Add something to your marketing plan you were afraid to do before

• Video, host an event, door knocking etc.

Want more leads?! Want to receive class

notes?! Fill out the survey, and don’t

forget to register for next week’s Power

Hour!

Want More?• Fill out post-class survey to receive

class notes!

• Visit Learn.MarketLeader.com:

• Power Hour Recordings & Handouts

• Short Tutorials

• Customer Support: 1-877-450-0088