1©2015 Talend Inc

Unleashing Data Driven Marketing with Self-Service Data Preparation

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Connecting the Data-Driven Enterprise

Data-Driven companies…

· 23 times greater customer acquisition

· 6 times greater customer retention

· 19 times more profitability

McKinsey’s DataMatics 2013 Survey - Using customer analytics to boost corporate performance

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But there’s a data gap

Of contact DataIs inaccurate

Personal records compromised in the US since 2005

Annual financial impactof bad data quality per org

25%

Don’t have the data for personalizing content

Of contact Datahad at least 1 change

in past 12 months

71%

Sources: Sirius Decision, Integrate, Experian, Privacy Clearinghouse,Target Marketing, Forbes insights, Chiefmartec.com, Emarketer

534M

14M$947

Marketing apps, across 43 categories

54%

Variety

Velocity

Veracity Quality

Completeness Control

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Efficiency Gap

80%time

wasted on prep

EmpowermentGap

70%users don’t

have access to the data

6079average files with ‘salary’

GovernanceGap

The last mile of data driven marketing has many roadblocks

Sources : Harvard Business Review, PWC, Gartner, Skyhigh Networks

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Introducing Talend Data Preparation

Create clean and valuable data in minutes, not hours

Self-service data cleansing for anyone

Empower business and IT towards faster business insights

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Demonstration

Leads and contactsfrom business partner

Self-Service Data Preparation

DataIntegration

Campaign ROIAnalytics

4h?

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Demonstration

Leads and contactsfrom business partner

Self-Service Data Preparation

DataIntegration

Campaign ROIAnalytics

10 à 15’

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Demonstration

Leads and contactsfrom business partner

Self-Service Data Preparation

DataIntegration

Campaign ROIAnalytics

Less than 1mn

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From Do It Yourself to managed self-serviceLoosely coupled Self Service Data Pareparation and Enterprise Class Data Integration

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Product Editions

Free Desktop Talend Data Preparation

• Single User and desktop based

• Fully functional data prep capabilities

• File Import/export

• Limited by desktop resource

• Do it Yourself data prep

• Multi user with role based security

• Advanced data prep

• Extreme scalability and sampling

• Fully integrated with Talend Data Fabric

• Self-Service with control and governance

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Product Edition

Free Desktop

Q2 2016Available today as a free downbload

Talend Data Preparation

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Self-service Data Preparation meets Data DrivenMarketing

ROI des campagnes, leads attribution…

Standardizeand certify

Self Service Analytics

Enrich

« ad-hoc »Integration

Marketo, Salesforce, Oracle, Adobe…

Données de contacts, de référence… Data ingestion and enrichment

360° view

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Reconciling IT with Marketing Operations

Self-Service Data Prep

Established Governance and

operations at scale

Trusted and ready to consume data sources

Automate and operationalize

Marketing

IT

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Data Prep

Cutting the time to insight for business analyst

“With a dedicated Data Preparation solution,

78% of analysts reduced time spent on data prep ;

24% by more than half”

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Spec Develop Analyze Develop Analyze Develop Analyze

Without :

Cutting the time to delivery for Data Driven Martech

2Wks 3Wks 1Wk 1Wk2Wks 2Wks 1Wk

12 weeks

Business IT

With :

1Wk

5 weeks, 3 days

1Wk 1Wk 1Wk1Wk 1Wk

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Your data driven experience start todayhttp://fr.talend.com/products/data-preparation

Discover the videos

Download the Free Desktop

Follow the Getting Started Guide

- Introduction- Datasets and data discovery- Data preparation and Recipes

- Download the installer- Click on the installer- Launch the application

- Download the intercative PDF- Follow the guide- Now, you are the data hero!

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17©2015 Talend Inc

Unleashing Data DrivenMarketing with Self-Service Data Preparation