Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossbach, Broker Associate, Colorado Springs

Kim Rossbach

Broker Associate

(719) 330-3277

Prepared by Kim’s Marketing Plan…

Premier Service Working for You

My Mission

To help you attain the highest possible price in the

shortest amount of time with the least amount of

stress and inconvenience as possible

My CredentialsMy Credentials

Credentials• Full Time, Full Service Broker Associate since 1990

• 17 year member of

National Association of Realtors

Colorado Association of Realtors

Pikes Peak Association of Realtors

Denver Metrolist

• Premier Service Certified

• 94% Customer Service Satisfaction Rating

• Certified Relocation Expert with Prudential Relocation, Weichert Relocation, SIRVA, GMAC Relocation and many others

• Active Member of local professional organizations including

• Colorado Springs Chamber of Commerce

•Tri-Lakes Chamber of Commerce

• Tri-Lakes Marketing Forum, chairperson

• Business Network International

• Hundreds of satisfied clients (list available upon request)

Kim RossbachBroker Associate

(719) 330-3277

Company OverviewCompany Overview

Service You Deserve.

People You Trust.

In 4 locations in Teller and El Paso counties.

Whether it’s your home, vacation or investment property, as a member of a network of more than 1,300 GMAC Real Estate offices and over 22,000 Sales Associates, we are trained and committed to work together to meet all your real estate needs. I can connect you to another equally qualified and dedicated GMAC Real Estate Sales Associate with local expertise and a proven record of success and customer satisfaction.


You've Got Agents in 50 StatesYou've Got Agents in 50 States

It is all part of the Premier Service® philosophy. GMAC Real Estate Sales Associates acting on your behalf as your Trusted Advisor, Skilled Negotiator and Expert Facilitator.SM

Whether it’s you or someone you know, consider me your connection to a satisfying real estate experience.

Global RelocationGlobal Relocation

Relocation ExpertRelocation Expert

As your Trusted Advisor, I will listen to your goals, recommend the right resources to help you reach them and share with you my experience and expertise.

As your Skilled Negotiator, I will help you explore all options, respect your confidentiality and steadfastlyrepresent your interests.

As your Expert Facilitator, I will handle all the details and work to ensure that the sale I put together, stays together.

My RolesMy Roles


Where Do Buyers Come From?To market your home effectively, it is important to know what sourcesbuyers are using to find the homes they eventually buy.

Marketing ProgramMarketing Program

Newspaper 5%

Friend/Neighbor 7%

Home Builder 7%

Knew the Seller 5%

Home Magazine 2%

Other 4%

Real Estate Agent

39%

Yard Sign

16%

Internet

15%

How We Will Market Your HomeHow We Will Market Your Home

Your Marketing Plan

Will target home buyers as well as other real estate agents

Will be designed to give your home maximum exposure

Will promote the most desirable features

Will continue until your house is sold

Source: 2004 National Association of Realtors Profile of Home Buyers and Sellers

Marketing to Real Estate ProfessionalsMarketing to Real Estate Professionals

We Market Your Property to Realtors from Pueblo to Fort CollinsWe Market Your Property to Realtors from Pueblo to Fort Collins

• Tri-Lakes Marketing Forum• Black Forest/Eastern El Paso County Marketing Forum • 140 McGinnis Realtors• Broker Open Houses• Directly to Local Real Estate Offices• Internet Marketing

DenverMetrolist11,000+Realtors

Pikes Peak3900

Realtors

Home Information Centers

Professionally prepared flyers

Homes Illustrated

Homes & Land

Local newspapers


Print AdvertisingPrint Advertising

The distinctive McGinnis GMAC The distinctive McGinnis GMAC Real Estate yard signReal Estate yard sign

PPAR & Denver Metrolist MLS PPAR & Denver Metrolist MLS ListingsListings

Open HousesOpen Houses

Just Listed MailingJust Listed Mailing

Homes Illustrated/Home SourceHomes Illustrated/Home Source

Home Information CentersHome Information Centers

Professional Marketing ForumsProfessional Marketing Forums


Targeting Home Buyers & Real Estate Sales AssociatesTargeting Home Buyers & Real Estate Sales AssociatesTargeting Home Buyers & Real Estate Sales AssociatesTargeting Home Buyers & Real Estate Sales Associates

Among the web sites where your home will be featured:

• www.gmacrealestate.com receives 100,000 unique visitors per month

• www.realtor.com receives 6.1 million unique visitors per month

• www.mcginnis.com

• www.eleganthomes.com

• www.ColumbineProperties.com

With these additional enhancements:

• Additional Property Photos

• Virtual Tours

Among the web sites where your home will be featured:

• www.gmacrealestate.com receives 100,000 unique visitors per month

• www.realtor.com receives 6.1 million unique visitors per month

• www.mcginnis.com

• www.eleganthomes.com

• www.ColumbineProperties.com

With these additional enhancements:

• Additional Property Photos

• Virtual Tours


InternetInternet

While 90% of Buyers used a real estate agent in their search for a home, 84% of Buyers used the Internet in their search for a home.

• Ppar

• Mymls.com

• McGinnis

• Gazettehomes

• ColoradoMLS

• USAmls

• Craigslist

• Google Base

• Properazzi

• Ppar

• Mymls.com

• McGinnis

• Gazettehomes

• ColoradoMLS

• USAmls

• Craigslist

• Google Base

• Properazzi


Internet – more Sites, more Buyers!Internet – more Sites, more Buyers!

Your property information reaches millions of buyers …

• Oodle

• HotPads

• Trulia

• DotHomes

• Zillow

• Backpage

• Vast

• Hundreds of local real estate company web sites and individual agent web sites

• Oodle

• HotPads

• Trulia

• DotHomes

• Zillow

• Backpage

• Vast

• Hundreds of local real estate company web sites and individual agent web sites


Buyers spend more time on REALTOR.com®Buyers spend more time on REALTOR.com®

Percent of Time Spent Searching on Leading Real Estate Aggregation Sites*


By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase.

Benefits:

• I will add what consumers want to see, additional photos

• I will create a custom property description

• Buyers can contact me 24/7 via email, phone or fax

Your Home will be Showcased on REALTOR.com®

Internet AdvertisingInternet Advertising

Tracking Traffic to Your HomeTracking Traffic to Your Home


Customizable Page TemplateCustomizable Page Template

Your home will be on these sites

… and more!


Marketing Via Business PartnersMarketing Via Business Partners

• Business Network International/ Tri-Lakes

• Tri-Lakes Chamber of Commerce

• Tri-Lakes Networking Team

• Black Forest/Eastern El Paso County Marketing Forum

• Tri-Lakes Marketing Forum

• Colorado Association of Realtors

• Pikes Peak Association of Realtors


Does Mall Marketing Really Work?Does Mall Marketing Really Work?

You bet! Last year our “Home Information Centers” attracted buyers resulting in

over 250 transactions And a total volume of over

$52,000,000

It’s like having an Open House 7 days a weekwithout the inconvenience!


Marketing Directly To BuyersMarketing Directly To Buyers

• Home Presentation Book– Color Flyer Cover– School Information– Utility Data– Plat Map– Neighborhood Information– Your Property Disclosure– Closing Instructions for agents

• Special Feature Cards• Professionally created Flyers

Columbine PropertiesColumbine Properties

The Columbine Properties Team

The Columbine Properties Team

Full time Showing Coordinator Automated Showing System 24 hour personal contact 24 hour Broker availability Full time Relocation Director After hours Agent On Call Professional Photographer

• Virtual Tours• Interior & Exterior Still Photos• Beautiful Stock Scenic Photos of the Pikes Peak Region

ClosingClosing

It’s one thing to negotiate a satisfactory contract … how do we get to closing?

I offer my customers “Surety of Closing”

1. Buyers are prequalified with an experienced lender from a creditable mortgage company.

2. Higher earnest money means buyers are more committed.

3. Shorter contingencies.

4. Constant oversight of the closing process and communication with all involved parties.

Closing … the Real DealClosing … the Real Deal


GMAC Real Estate has more than 1,300 franchised and company-owned real estate offices with more than 22,000 Sales Associates.

Backed by the resources and of GM and the success of one of the world’s leading financial institutions, we are a part of GMAC Home Services, which includes Residential Real Estate, GMAC Mortgage and a complete Global Relocation Division.

How the GMAC Real Estate BrandWorks For YouHow the GMAC Real Estate BrandWorks For You

94% Customer Satisfaction Rating* – We’re Different!The goal of GMAC Real Estate is to deliver a quality customer service experience based entirely on what our customers want. And, we’re succeeding. But don’t take our word for it, take our customers’.After thousands of completed surveys, 94% of them say they are satisfied or very satisfied with our services while 92% would refer us to a friend. And more than 90% say they would use our services again.

How did we achieve these results? Premier Service®.

*Percentage based on GMAC 2004-2005 Customer Satisfaction Survey.

Premier Service® is an innovative way of doing business that sets us apart from our competitors while giving you the value and attention that you deserve.

Our Premier Service training and experience ensures not only the success of your real estate transaction, but also the quality of your experience.

What is Premier Service®?What is Premier Service®?

The Process of Premier Service

■ Listen to your needs. I will deliver a service experience based on your needs and desires.

■ Establish clear expectations. I will explain the roles I play in the sale of your home and how we will work together.

■ Commit in writing. I will sign a Service Commitment as my promise to deliver on those expectations.

■ Perform the service. I will deliver on my written commitment.

■ Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.


The ApproachThe first few seconds of a showing can literally make or break a sale. Make certain that the first things to come into view are neat and attractive.

The EntryThe front entry area and door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.

The ViewWindows should be sparkling clean in order to maximize the light entering the home and to provide an inviting scene from the exterior. Keep curtains and drapes open whenever possible to achieve a bright, open effect.

The SurroundingsSpruce up, paint up, touch up faded or worn paint or papers on the walls and ceilings. This can create a drab effect through the interior and will leave an impression in the buyer’s mind that is hard to erase.

The FurnishingsA cluttered look makes every room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible.

Additional InformationAdditional Information

First Impressions Are ImportantFirst Impressions Are Important

Additional InformationAdditional Information

First Impressions Are ImportantFirst Impressions Are Important

StorageOne of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging those items that remain.

Bathrooms and KitchenThese areas should be clean and spotless. No matter how relaxed the buyers may be in their present home, they will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines!

Fix The Little ThingsLoose door knobs, doors that don’t close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you’re selling your house. Little things undone can suggest neglect to a fussy buyer. For top dollar, it’s smart to fix these items.

Shed Light on Dark AreasWhenever possible, make sure the lights are turned on in areas of the house that appear dark.

My MissionMy Mission

I’m ready to put Premier Service®

to work for you!Kim Rossbach

My Mission

To help you attain the highest possible

price in the shortest amount of time

with the least amount of stress and

inconvenience as possible.