Selling Your Black Rock CT Home

Selling Your Black Rock Home

Black Rock Has to Be Discovered… Buyers don’t search for homes in Bridgeport, so I help them discover Black Rock via:

My Own Websites/Blogs

Local events (Black Rock Community Blog)

Local real estate (Black Rock Homes for Sale)

County real estate (Fairfield County Homes for Sale)

National real estate (ActiveRain)

Social Media – FaceBook, YouTube, Flickr, LinkedIn

Road Shows & Slide Shows – on Black Rock to agents/public

Publicity – on Black Rock with New York Times, and more

Your listing will be featured – link to your

property website

Over 500 subscribers to Black Rock Community newsletter

30-70 visitors a

day

65,000+ visitors to

date

Black Rock Community Blog

Over 500 subscribers to Black Rock Real Estate Newsletter

Slide Show of Featured Homes

Featured Homes – Extensive Photos and

Details

Over 600 visitors per

month

Black Rock Homes for Sale Website

26 viewers Tweeted the

post to others100 viewers

clicked on my Black Rock site

after reading

post

412 viewers for this post

Fairfield County Homes for Sale Blog

Your listing reaches

thousands on this site

ActiveRain has 200,000

members

My blog is ranked in

the top 200

ActiveRain Blog

Ranked #1 in Fairfield

County on ActiveRain

Sites are on top of Page 1 on Google Searches on Black Rock Real Estate

1,108 fans and growing every day

Facebook

Twitter

Linked In

Sli

de

Sh

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oad S

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Black Rock Road Show

I do public relations on behalf of Black Rock to keep it in the media and in a positive light.

Publicity

Why List With Me?

#1 in Black Rock - List and sell more homes than any other agent in any firm in Black Rock (2007-present) – I specialize in Black Rock

My Track Record – the homes I list often sell faster and closer to list price than other agents

My Proactive Approach brings Buyers – no other agent brings buyers to Black Rock through blogging, websites, social media, road shows, and publicity

My Qualifications

REALTOR –held to higher standards of ethics and behavior

GRI –90 hours of intensive training in real estate fundamentals

e-PRO –certified Internet marketing expertise

Raveis Exceptional Properties –luxury properties specialist

Voted #1 REALTOR – Best of Fairfield County in 2011

My R

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Targeting and reaching the right buyersMarketing

Negotiations

Closing

Mortgage

Contract

Inspections

Best price AND terms from qualified buyer

Negotiating inspection items

Following up with attorneys

Following up on mortgage contingency

Final walk through day of closing

A Sample of Sold Homes

Listed by Gail

Sold for 98% of list

price

Featured in CT Post &

NYT

Buyer saw the listing on

FaceBook

$575,000 $550,000 155 Grovers AvenueList Price: $645,000 Sold Price: $633,000

2011

Cash Buyer

49 DOM

$575,000 $550,000 231 Balmforth StreetList Price: $549,000 Sold Price: $500,000

2010

98% of List Price

Cash Buyer

Average sale is 95%

of list

$575,000 $550,000 340 Old Battery Road

List Price: $549,900 Sold Price: $537,600

2010

Featured in NYT

5/2/09

Highest sale in

Black Rock in 2009

$575,000 $550,000 37 Beacon Street

List Price: $1,790,000 Sold Price: $1,550,000

2009

Multiple bids in 2008

Buyer’s Market

Highest sale on

Ellsworth

EVER

189 Ellsworth StreetList Price: $599,900 Sold Price: $590,000

2008

Only 5 of 11 homes over $1M

sold in 2005

Of the 5, this was

the highest to List Price

5 Thorne PlaceList Price: $1,190,000 Sold Price: $1,100,000

2005

2011 & 2010 Sales in Black Rock

Close Date Address Sale Price

6/27/11 155 Grovers (SF) $ 633,0005/27/10 340 Old Battery (SF) $ 537,5009/13/10 231 Balmforth (SF) $ 500,00012/29/11 62 Prescott (SF) $ 238,0004/9/10 350 Grovers, 11A (CN) $ 230,0009/23/11 140 Midland (SF) $ 210,0005/27/11 350 Grovers, 1G (CN) $ 141,00012/28/11 92 Nash Ln, 4 (CO) $ 92,000

2009 Sales in Black Rock


11/6/09 37 Beacon (SF) $ 1,550,0006/8/09 380 Hilltop (SF) $ 563,5006/5/09 220 Balmforth (SF) $ 460,0007/15/09 50 Pearsall Way (SF) $ 413,0007/10/09 80 Ferris (SF) $ 265,0004/30/09 590 Brewster, 5 (CO) $ 150,000

2008 Sales in Black Rock


3/26/08 189 Ellsworth (SF) $590,00011/17/08 87 Seabright (SF) $575,0007/25/08 109 Brittin (SF) $321,5004/14/08 65 Scofield (3F) $270,0004/4/08 155 Brewster, 2J (CO) $195,0005/20/08 81 Nash, 5 (CO) $125,000

2007 Sales in Black RockClose Date Address Sale Price

10/9/07 155 Brewster, PHS (CO) $550,00010/2/07 6 Homestead (3F) $470,0009/7/07 94 Harborview (3F) $470,0005/23/07 496 Brewster (3F) $462,5001/26/07 269 Gilman (SF) $461,0008/15/07 120 Clarkson (SF) $414,5006/18/07 765 Brewster (3F) $397,4006/26/07 63 Wilson (2F) $301,0008/21/07 37 Haddon, #2 (CO) $159,00010/31/07 13 Nash, #5 (CO) $140,00011/30/07 67 Nash, #1 (CO) $135,0001/26/07 92 Rowsley, #5 (CO) $133,0004/26/07 75 Haddon #2 (CO ) $130,4009/5/07 554 Brewster, #1 (CO) $120,000

2005 & 2006 Sales in Black Rock


12/1/05 5 Thorne (SF) $1,100,0004/28/05 345 Old Battery (SF) $725,00010/12/06 625 Gilman (SF) $700,0005/22/06 195 Grovers (SF) $649,0006/16/06 48 Princeton (3F) $374,25011/15/05 36 Livingston (SF) $341,5502/1/06 350 Grovers , (CN) $274,5005/19/05 350 Grovers , 1V (CN) $229,0004/6/06 606 Brewster, 5 (CN) $166,5009/21/05 78 Rowsley St (CO) $139,000

How I Will Market Your Home…

Black Rock Broker’s Open Day

Buyer agents preview homes through broker inspections. I organize the broker inspections for all of Black Rock once a month to attract agents to Bridgeport via gourmet lunches, drawings, and door prizes across all broker firms.

I coordinate with the Greater Fairfield Board of Realtors to send out e-mail announcement to all of its members.

BLACK ROCK BROKER'S OPENProgressive Lunch & Drawings

Tuesday, January 22 - 11 AM to 2 PM

380 Hilltop - $849,000 Tracey Kane, Raveis (dessert)280 Grovers - $725,000 Tracey Kane, Raveis (chili)98 Beacon - $699,900 John Kleps, Pitt/Sothebys 155 Brewster, 2B* - $499,000 Gail Robinson (raffle -Veuve Cliquot) 170 Midland - $455,000 Wayne Beach (raffle - bottle of wine)60 Bywatyr - $415,000 Alan Hamilton, Raveis (salad)141 Seaside - $439,000 Jeanette Dryburgh, Raveis (soup and more)155 Brewster, 2J* - $199,000 Gail Robinson (raffle-- Veuve Cliquot)

Open Houses (Optional)

1. Open houses rarely bring buyers. NAR's latest Profile of Home Buyers and Sellers concludes that most consumers who bought homes in rarely or never attended an Open House. 90% of buyers preview their next home online and then ask their agents for an appointment to see it.

2. Most people who attend open houses aren't ready to purchase buyers. The buyers who go to open houses tend to be three to nine months from buying. Ready, willing and able buyers have agents who make appointments.

3. Security -- theft of property, casing a home for a later burglary is becoming a serious concern. Need to lock away valuables of all kinds prior to Open House.

e-Marketing

E-mails of my new listings to…

85+ agents in Southport office.

700+ agents in Westport, Norwalk, Darien, Greenwich, Trumbull, Stratford, & Wilton offices

300+ agents from other firms – who have listed, sold, or attended Black Rock Broker Opens

Sent monthly to 500+ subscribers of Black

Rock Real Estate Newsletter

Publicity I am a key source for the Connecticut Post and New York Times for reporters who want information about real estate in Black Rock. My listings have been featured in:

CONNECTICUT POST155 Grovers Avenue Sold in 2011 for $633,000189 Ellsworth Street Sold in 2008 for $590,0005 Thorne Place Sold in 2005 for $1.1 million29 Eames Boulevard Currently leased for $4,000/mo.62 Prescott Street Sold for $238,000

NEW YORK TIMES155 Grovers Avenue Sold in 2011 for $633,000155 Brewster St, Penthouse Sold in 2007 for $550,000350 Grovers Avenue, 12D Currently leased for $2,100/mo.62 Prescott Street Sold for $238,00035 Battery Park Drive Currently on the market for $1.2 million

Your Property Will be

Featured on the

Black Rock Community Blog

Your listing will be featured – link to your

property website

Black Rock blog attracts

viewers from all over

the world

Up 20% from 2010

1,237 from New York City!

Up 20% from 2010

Sent to subscribers to

Black Rock Real Estate e-mails

(500+)

Annual 8-page Newsletter on

Black Rock real estate market since 2005


Featured in Social Media


Featured on the

ActiveRain Blog

Your listing will be

featured – link to your

property website

Your Property Will Also Be

Featured on

BlackRockHomesforSale.com

And on Thousands of Websites, Including:

Raveis Trulia Realtor Oodle, Yahoo HotPads Homes

Zillow

Geebo OLX Backpage, DotHomes CyberHomes FrontDoor

Marketing Black Rock

It is not enough to market your property, your listing agent must market the Black Rock location as many potential buyers are not familiar with the area. Many agents do not know how to market Black Rock, because their focus is on other markets, such as Fairfield or Westport.

For example, many agents may not know that the Bridgeport Education Master Plan includes the addition of 7th & 8th grades for the Black Rock School or the progress on the Fox Street pedestrian bridge to the Fairfield Metro Train Station.

Your Property BrochureIncludes

Community Features

Marketing Bridgeport

It is not enough to market Black Rock, your listing agent may need to sell potential buyers on the Bridgeport location as many potential buyers are aware of our city’s past problems, but not aware of Bridgeport’s future prospects and signs of progress.

I keep in touch with commercial real estate professionals and real estate investors to learn about commercial development prospects and progress. I also stay in close contact with our legislators on SmartGrowth (regionalization) initiatives, which will lower property taxes.

This is an important part of selling your property. Your buyers are investing in Bridgeport by purchasing a home here.

Photographs Sell Homes

High Dynamic Range Photography

Sign Riders Lead Buyers to Black Rock Homes for Sale via

Smart Signs with QR Codes

Sign Riders

Many buyers discover Black Rock by driving through it. The QR code allows a buyer with a smart phone to go directly to the Black Rock Homes for Sale website where they will see a slide show of featured homes. Your home will be shown and they can click on the photo for more information.

I also get many phone calls from the sign riders. Not everyone has a smart phone, but smart buyers often decide that the agent with the most sign riders is probably the neighborhood expert and the one that they should call.