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SEO and Social SignalsPRESENTED BY
John DempseySenior Corporate Communications Manager,
G5
1multifamily-social-media.com
Agenda• Advance your SEO strategy
• Connecting social and search
• Amplify social
• Expected business results
• Q&A
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More than 70% of
apartment hunters search for apartments online
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Source: Mynewplace.com
Domain Authority“How well will this page answer the question
that the searcher is asking?”
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Avoid unnatural backlinks
• Forum links
• Blog comment links
• Link farms
• Links on low-quality networks
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Develop authority through linking
• Be relevant
• Be trustworthy
• Use semantically correct anchor text
• Leverage your geographic location
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Elements of quality content
• Media enrichment
• Adds Value
• Word count
• Semantic relevance
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Evolution of Content Marketing
Past Present Future
Articles Blogs Mobile Apps
Press Releases Infographics Mobile Games
Website Content Videos Google+
Static Website Photo SlidesContent
Management Systems
Bot-oriented Content Facebook Personalized Content
TwitterCombine CMS &
Marketing Automation
PinterestWeb Experience
Management System
Localization
Key takeaways• Connect social to search by using social
platforms that are trusted by search engines
• Improve the trust in your domain by carefully controlling your linking strategy
• Amplify your social presence through quality content, citations and promoted reviews
• The result will be improved presence at the ZMOT
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