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This presentation is relevant to associations, brokers, and agents. All of these entitities want an opportunity to control their local real estate message. Brokers and agents want to reach clients with compelling, trustworthy messages. Associations want their news releases to always be a first resource. By "control" I don't mean spin. Spin is gross. I'm talking about best practices for creating accurate, compelling, actionable information.
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Show Don’t Tell:Localized Market Metrics Done
Right
G. Sax (@gsax)Director of Communications
10K Research and Marketing
Who Am I to Talk?I work for a growing residential real estate analytics company.
Current products are provided to REALTOR® associations, MLSs, brokers.
I work for an association.
Elegant and intuitive visualsEasy trend spottingDetailed & thorough yet readableHarness the power of the entire
MLS
The Things People Want
MLS data is the richest, cleanest and most powerful real
estate data available.
Own your local space. The gold hasn’t been
fully mined...yet.
“Local” implies geography
but is so much more.
It Starts with MLS Data
The Seedling
Weekly Activity Report
Monthly Market Indicators
Housing Supply Outlook
Local Market Updates
Foreclosures & Short Sales
Blog and Video
Client Consultation Blogs and Websites Social Networks Marketing Government Media Academia Business Planning
How It Can Be Used
Government Strategy
• Local market products• Distribution strategies• Market research resource• Affecting public policy• Return on investment
News Media Strategy• Press releases• Talking points• Electronic media• REALTOR® spokespersons• Distribution strategies• Market research resource• Anecdotal stories v. hard data
From Foe to FriendBy KARA McGUIREStar Tribune February 7, 2010
The [MAAR] Realtors group, known for its ability to take in-demand housing data and turn it into digestible reports for housing pros and consumers alike…
Others Telling Our Story
Weekly e-newsletter Website Office visits Advertorial CE classes Print publications Targeted emails to
brokers Best of all: Raving fans
Unfettered access.Distribution Strategy
Overheard
“Visibility is more important than ability. Secret
agents don’t doa lot of business.”
Advancing the Concept
Sortable Statewide Stats
Advancing the Concept
“The Thing”
Just one of many solutions in the works RIGHT NOW
View not just metros but neighborhoods in 2 clicks or less
Be elegant and intuitive in your ideas: VISUALS MATTER
Comparison shopping, user control, brand capability
One-touch sharing through email, blogs, fan pages, tweets
Create Your Own “The Thing”
The Magic Formula
Get Data
Make Pretty
Send
You Can Do This
YOU REALLY CAN.YOU REALLY CAN.But if you don’t
want to, there are many people ready
to help you.HINT, HINT:
Thank You for Your Time!
www.10kresearch.cwww.10kresearch.comom
G. Sax (@gsax)Director of Communications
10K Research and Marketing
