Social Media for BROKERSMarie Episale, Broker-Salesperson, REALTOR, ePRO

Century 21 Crest Real EstatePompton Plains, NJ ** mepisale@gmail.com

http://follr.me/MEpisale

Social Media for

Real Estate Brokers & Managers

Foursquare

Location based updates to let others know

where you are.

Collect points, badges,

coupons, tips and discounts.

What is it?

How do I use it in my real Estate

Business?

A micro blogging

service that enables users to send text-based posts of up to 140 characters,

and to share links, videos,

images

A Professional networking site. Where you post

your “resume”, for a consumer search. From a “business” perspective, tells

who you are, where you’ve been, what

you believe in, what you do, what you

have done.

YouTube

A video-sharing website popular

for user-generated

content, video clips and video

blogging

A large social network where people create

profiles, exchange

messages, and report status

updates

Pinterest Photo based social network. Tells who you are, what you like, what is of “interest” to you through image posting. Others follow your “pins” and a “common bond” is formed. Easy to find and be found. Promote your

Listings and the towns they

are in. Capture Listing image and/or

unusual elements about your listings,

town & city snapshots. Label and describe your pin to target your

audience.

Announce Where you Go

Check in

frequently. Shows what

areas you service and are

knowledable in. Set up an Auto

Post to Facebook

Share “of the moment” news and events. Instant Information Ability to quickly respond to clients and customers.

Instant posting for “right now” events – Open Houses – New Listings.

Build Relationships. Build your “brand”.

Post latest news (road construction,

new restaurants, interest rates) Post

multimedia content. Local Business

Promotion. Join “Town” Pages. Create Events -

Open Houses etc

Create Engaging

Videos

Allows consumer to see “entire”

listing. Capture features missed

in still shots. Virtual Open Houses 24/7

**845 Million Registered Users Over One Billion facebook posts

per day. **100 Billion Friendships **Facebook

accounts for 1 in every 7 online

minutes

**500 Million Registered Users

**growing at rate

of 11 accounts per second

**30% of twitter

users have an income of over

$100,000

**150 Million Registered Users ** two new members per second (2012) ** there are more than one million linkedin groups

**490 Million Unique Monthly

Users **73% of

homeowners say they are more

likely to list with a realtor offering to

do video. **Only 12% of Realtors have

YouTube accounts

**11,7 Registered Users

**One of the fastest-growing

websites in history .

** It’s 10 million monthy visitors happened faster than Facebook or

Twitter

**20 Million users ** over 2000 check-ins per minute ** 2 Billion check-ins

Create a Great Profile

Potential clients will search for

you – to discover your knowledge

of Real Estate and your familiarity

with a particular location

Facts & Stats (from various results –

Google search)

The Lingo

Like: to let know if you “like” their post Status/Post: Inform other users of your actions & thoughts. Tag: To identify a person in a photo or video. Share: Shares posts of others

Tweet: what your “post” is called” Reply: Public response to a user. Retweet: Shows the “tweet”originates from another user: DM: Sends a direct message to someone who follows you. Hastag #: Used to search & group tweets.

Invite: to or from another person to join their network. Introduction: messages that allow others to get connected. Connection: Members who have accepted invite to connect. Recommendation: comment written to give kudos to another member

Channel: A user’s page Like: YouTube users can vote on videos (up or down) with the like or dislike button. Subscriber: Auto updates to your posts Favorites: A place to save what you like

Pin: what your “post” is called. Board: A “theme based” image collection. RePin: Re Pins something you like – opportunity to place in your personal board.

Check-In – Geo tags your location. Gives you opportunity to comment, add photo, leave tip. Share: Share your “check in” with other Social Media sites such as Facebook or Twitter.

Real Estate Agents - Social Media Infographic

Have you been SOCIAL yet today?

Hae g

Marie Episale, REALTOR, ePro http://follr.me/MEpisale mepisale@gmail.com **HANDOUT LINK http://goo.gl/71D9B

What is Social Media?

What is Social Media?

If you ask 50 different people, you will probably get 50 different

answers.

A common thread to all is one wordCOMMUNICATION

Content created on the Internet that is shared by individuals. Websites and Apps that allow users to create and post images, video, text and links. Social Media allows people to talk, participate, share, have

conversations, interact, distribute, inform, broadcast, research, network, bookmark,

opinionate, interact, learn, form communities, join and meet in groups and socialize.

**SOCIAL MEDIA **The really great aspect of this on-line phenomenon is that you can Opt in and Opt out as you please.

You can “lurk” or “engage” at any time.

Use Social Networking the right way

You should understand that it is a process of connecting, then

communicating and finally building a relationship and community. You need to connect with other people so you

can tell your story. You need to listen to their story also. Just like "real life", it is

not a one way street. Listen, Respect and Respond.

Why should I

bother?

•Your Agents expect it. •The Consumer expects it.•Your online Reputation depends on it.•An essential part of the Growth of your business

•Communicate with Real Estate Colleagues •Communicate with Your Agents•Promote Your Business• Stay abreast of Real Estate Industry News & Trends•Generate Leads•Improve Public Relations•Train & Educate Agents•Recruit

Choose your Social Media Networks carefully.

It is actually easier than you might think. You only need to pick 1 or 2 to begin, otherwise you will get frustrated and quit. Pick the sites that you feel will have the most activity and allow you to target consumers in your market.

Most people begin with Facebook, LinkedIn, Twitter, and YouTube.

FacebookA large social network where people create profiles,

exchange messages, and report status updates

TwitterA micro blogging service that enables users

to send text-based posts of up to 140 characters, and to share links, videos,

images

You Tube

A video-sharing website popular for user-generated content, video clips and video

blogging.

LinkedInA Professional networking site. Where you post your “resume”, available for consumer

search. From a “business” perspective, tells who you are, where you’ve been,

what you believe in, what you do, what you have done.

Allows you to join groups for sharing information.

PinterestPhoto based social network. Tells who you are,

what you like, what is of “interest” to you through image posting. Others follow your

“pins” and a “common bond” is formed. Easy to find and be found.

Eye Candy.

Google+

A social network operated by Google. You create a profile, give status updates, participate in circles, hangouts and sparks. It is an easy way

to interact and can be integrated with other Google applications.

POSTEROUSPosterous is a short blogging & sharing company and a product that makes it simple to share across the internet and mobile communities. Posterous was recently acquired by Twitter but no changes to the service have been announced.

Focus on FaceBook

What do I put on my profile?Suggestions: If you meet someone in the "real life/ not online", you might say to that person "Tell me about yourself (or what kind of work do you do?") using Social Networks you will accomplish this with a cleverly crafted biography. You will tell everyone about yourself and your real estate business through this bio. This helps start the "conversation" and get the momentum going in the right direction. So they know WHO you are, WHAT you do, HOW you do it, WHERE you do it.•Think of these online conversations or postings as an online based "water cooler"•It is just another, VERY EFFECTIVE, way to get your message out in postings, words, images, video and more ..

What do I put on my Business Page?First Build Your Profile

• Get your office profile in order • Office contact info, history, profile, community

involvement, agent bios• Take lots of office & local photos• Become a fan of other Real Estate Business pages

and participate•

How do I create a Face Book Business Page?

•

How do I create a Face Book Business Page?

• Go to www.facebook.com/pages/create.php• Select a Business Category (Local Business or Place)

• Choose a name. Probably your office name.• Fill in available basic and detailed fields, add photo

and logo and a blurb about your business.• Customize your tabs. Add the CENTURY 21

Facebook App as a tab. (wall, info, photos, discussions, reviews, events, notes, video) – you can create custom tabs and add additional tabs from applications

• Choose your landing page • select which tab opens for new visitors

• Add good content. • Use links, photos, videos, post articles, interesting updates

• Find other local pages and make them your favorites.• When you have 25 fans, select a user name

NEXT: POST, POST, POST!About:

• Your Community Involvement• Your Listings• Your Agents• Local Events• things of interest to Consumers

regarding Real Estate• Mortgage Rate updates• Market Trends & updates

Example

www.facebook.com/LedyardRealEstate

Your story. Everyone has a story to tell, so tell it and make it interesting, put a twist on it, be funny, get excited, ask the opinions of others, tell others about new or something a "target group" might find interesting. It is okay to "lighten up" - Show who you really are, your authentic self.

So now you have a Business Page on Facebook - Now what?

Post a status regularly – daily or more is best.Examples:Link to an article such as“ 10 Common Sense Real Estate rules for Buying a Home”Post about a new listing: such as “Wishing to live off the Beaten Path” – provide a link to your “remote location” listing.Post “market snapshot” or “interest rates”

If you are not part of this Social Media world, take action as soon as you get

home. Make sure you set up your

profile on Facebook.

End

Facebook

•The social media platforms do not replace those things that are working for you now, but it certainly compliments and enhances it. •Online conversations allow you to connect with more people, more often, and more quickly. The power of the internet is AMAZING!

You can use other Social Media sites/services to post automatically to

Facebook - Like Foursquare or Twitter.

.

Use Social HQ (Xpressdocs product –

accessed via 21online) to post automatically –

real time or scheduled -to your Social Media sites.

.

Social HQ Offers you access and control of all of your social networks from inside one

powerful, easy-to-use dashboard. Choose from a library of industry-

specific content, select networks and profiles, and share your message

across FB, Twitter, LinkedIn, blogs and more in just minutes.

.

Homework:Create a Business Profile on

FacebookTwitter

PinterestYouTube

.

Okay - ask me about one could possibly get Listing and Buyer business from Foursquare to FacebookCheck out my blog on Active Rain.www.activerain.com/marieepisale

http://activerain.com/blogsview/3257787/history-of-a-social-media-listing-can-social-media-get-you-business-

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