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Intorduction to social media presented by Joe Pryor President Elect of The Oklahoma Association of REALTORS®, to the Central Oklahoma Home Builders Association on November 5th, 2012. We will explore how to use no and low cost media for Oklahoma City real estate to extend reach and lower cost.rr
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It’s all about engagement It keeps getting better It’s about becoming famous for the
right reasons Famous is local It’s a two way conversation It can be overwhelming It’s cool to be an amateur
Advertise in the newspaper, send direct mail, do open houses, make cold calls
Find homes for buyers in books that came out every two weeks
Write contracts on paper and hand deliver
Call the title company constantly to ask are we there yet
Go to closings and look official
Advertise on the web through web site and social networks
Pick up buyers we have never met in person
Set up showings on listings on the web and use electronic assistance’
Write contracts on electronic forms and use digital signatures
Have closing packet sent to our office
In 1990 we were in the car a lot and the only other business we could do is over the car phone. Advertising was expensive and our bottom line shrank
In 2012, we could write contract remotely and while we waited the three hours for it to come back, we wrote a blog, did a video, sent tasks to our digital assistant in Romania
Web 1.0 was all about connectivity and populating the web with content
Web 2.0 was all about creating the social contract and connections
Web 3.0 will be all about mobile access with half of the U.S on smart phones and the rise of tablets
48 hours of video 47000 Apple apps downloaded 27,778 new blog post 347 new WordPress blogs 204,166,667 emails sent 571 new websites created 3,600 new instagram photos 684,478 new Facebook shares 100,000 Tweets 2 million Google searches 272,070 spent on web shopping 2.083 Foursquare check ins
For all of us who are not major corporations traditional media has two problems: First, it is beyond our reach financially. Second, it relies on a universally recognized brand. Even if you are a part of a major corporation use BOA as an example. This is also a shotgun approach where we should be using the specialty and niche marketing opportunities that the democratic web offers us.
The Library Google.com Travel Agent Orbitz.com Book Store Amazon.com Music Store iTunes Attorney Pre-Paid Legal Technology
pricegrabber.com Movie rentals Netflix.com Contract labor elance.com Real Estate Lots of places
The story I looked forward to as a child annually. I want to focus on once they go to the Emerald City and the Wizard’s palace. Contrast the two times they appear before the wizard and use this as the way we relate or don’t relate to people who would be our customers.
1. Its not about the technology its about the change it enables
2. The shift of control from institutions to communities
3. It’s about being yourself4. It’s to influence people to act on our
behalf5. It expands our scope of operations6. It will change again and fast
What would you rather have, 100,000 people playing or 4,000 people using you?
What did the $8000 tax credit buyers Google to find information?
Why are realtor.com, Trulia.com, Zillow.com, and homegain.com spending money to get ranked on Edmond Real Estate?
1. What are you passionate about 2. What are your Specialties and expertise 3. What’s is your personality? 4. Slogans, UPS, logos, colors 5. Who is the audience and how can we findthem 6. How do we build our personal brand awareness 7. Where is it used
Website Signs Business Cards Email Flyers Video Stationary
Blogging Video Picture sites like Pinterest Linkedin.com Press Releases Public speaking Facebook Google Plus
Twitter I’m eating a donut Facebook I like donuts Foursquare I’m at the donut shop Instagram Photo of Vintage Donut You Tube How to eat a donut Linkedin My skills include donut eating Pinterest Here’s a donut recipe G+ Join my Donut Circle Spotify My song set about donuts
Stay small and hyper local Look for niches, events, similar rivals Utilize Google Trends for rising stats Check for keywords and are they rising If you see Breakout it means a 5000%
increase It’s not cheating if you Piggyback like
my James Harden story
Let’s use blogging and video as examples. They can be embedded in a blog, sent to a Facebook page, shared on Google plus, put on your Pinterest site, shared on social bookmarking sites like StumbleUpon.
Reduces lead cost by 60%
Increases indexed pages by 434%
Increases website visitors 55%
97% more inbound links
Biggest % of business getting a client
More Frequency equals more business
Why used more is the economy and past success
Blogs & Inbound advertising is now 39% of small business budgets and rising
2nd to Social media in lowest cost
Listing Community Green Real Estate Market Data Specialty Event Personal Story National Events Real Estate Education Video Guest Blog
4 trillion views in first 4 months 53% more likely to be on Google 1st
page 78% increase in REALTOR® getting
client 2nd most searched site on the web Owned by Google Can be indexed by both It is free It can be branded
1 Billion users but ½ are in Asia Remember it is Social Divide it into Personal, Business, and
group pages PPC It can act like a billboard You can post into it It is also a news network like Twitter
Permission based marketing Don’t make it spam Target your market Use stationary or template Look at a program like Constant Contact or
Mailchimp.com or Aweber Some programs have analytics Don’t send me your listings unless I ask for it Use Mail Merge or BCC please If you use Gmail you can use unrollme.com to
unsubscribe Cox is cracking down on home offices
1. It is a Micro Blog. 2. It is a Hyper Local Advertising
Vehicle 3. A Connector if the right people are
by design rather than accident 4. A Local or National Breaking news
network 5. A Spam Lite Communicator ½ users between 15-25
It is the fastest growing Social network ever, 400% month to month
Not at lead generation yet 80% women users, 20% men 50% of users have children Heavy use in the Midwest Tops pins are crafts, gifts, hobbies,
interior design 80% of pins are repins Great for beautiful homes & even video
LBS is on the way Learn to use the Ipad for business Use cloud based services They are computers Immediate access is now marketing Replacing the desktop or large storage
laptop as main device Gen Y doesn’t email, they text They are the mobile generation and
the average age of our client
Evernote DropBox GoodReader OnLive Desktop LogMeIn Social Media Print N Share Realtor.com, Zillow Trulia,
Wikihood GoToMeeting Zite Dragon Real Estate Calc Keynote, Pages Travel & Weather CRM Fusion
2 Iphones 2 Ipads 2 MacBook Pros Time Capsule Cloud Systems Apple TV Support
Evernote Dropbox Logmein.com Calcmoolator Google Maps Chrome Social sites HomeSnap CamScanner Ustream Kurio
Instagram Dragon Dictation Pinterest and
Instagram QRReader PaperKarma EasyMeasure Panorama App Flashlight App CardMunch or Bump MagicPlan
If you don’t have something good to say The internet is forever Do not over post on Facebook Politics and religion? Personal and professional intersect Content with out context doesn’t work Do not hard sell Don’t focus on the wrong metrics like
Facebook total users
Learn Google Adword keyword tool Make sure you have Gmail for it Target your media according to your
abilities Be authentic Being an amateur is okay, you will not
get a Pulitzer or Nobel Prize Do it until you learn it Use free resources like webinars and
Google search and youtube how to Please have fun
Create a hyper local blog Create events Create maps of amenities Create a Facebook page Send directed mail with MailChimp Your phone is instant video and pictures Create a Pinterest site, join Yelp, use
Foursquare Get on Linkedin, flesh out your Bio, join
groups, create groups
Youtube.com Jameswedmore.com Powerofpinning.com Copyblogger.com Use Zite on the Ipad Hubspot.com Mashable.com Socialmediaexaminer.com Thenextweb.com Smallbiztrends.com
Blue Ocean Strategy Kim & Mauborgne
Tribes Seth Godin Linchpin Seth Godin The Little Big Things: 163 Ways to
Pursue Excellence Tom Peters Thoughts Without a Thinker
Mark Epstein Predictably Irrational Dan Ariely The World Is Flat Thomas
Friedman The Seven Spiritual Laws of
Success Deepak Chopra Switch: How to Change Things
When Change is Hard Chip & Dan Heath
Funny Money Mark Singer Sermon on the Mount Emmet Fox The End of Business as Usual Brian
Solis A Whole New Mind Daniel Pink Steve Jobs Walter Isaacson
Emotional Intelligence Daniel Goleman
Swanepoel Trends Report Stefan Swanepoel
The Energy Bus Joe Gordon The Five Dysfunctions of a Team
Patrick Lencioni The Botany of Desire Michael
Pollan The Tipping Point Malcolm
Gladwell The 7 Habits of Highly Effective
People Stephen R. Covey The Millionaire Next Door Stanley
& Danko Mastering The Rockefeller Habits
Verne Harnish Influence, The Psychology of
Persuasion Robert B. Cialdini Give your speech, Change the
world Nick Morgan Crisis Economics Nouriel Roubini &
Stephen Mihm
Go to http://www.slideshare.com/joepryor