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SPF Realty real estate Broker company in Dubai, for all your property needs. Sale, Buy or Rent property in Dubai
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REALTYRedefined to Reality
spfrealty.com
Real EstateAgency
Portfolio
Dubai has one of the fastest growing economies in the world. The emirate has created an international property market with foreign ownership of freehold properties and buyers are given an exceptionally good real to encourage them to invest in properties around here. Dubai is also a city where lots of people earn very high tax free salaries and are in a position to support higher house prices. Dubai has the record of a strong economic growth, which continues to attract foreign and regional inward investments. Long recognized as the leading regional trading hub of the middle east, dubai has now become an international business and re-export centre. The country has developed and transformed itself from an oil dependent regional entity into highly diversi�ed international business centre of global signi�cance, which o�ers opportunities for foreign and local business people in all sectors. Any long tern resident will pay out a fortune in rent and that money is better invested in a property. In addition at present it is 40 percent cheaper to buy than to rent, so buying a villa costs the same as renting a small one.
Dubai
Over ViewUnique Real Estate ExperienceOur approach to customer service is to ensure that our clients experience the maximum levels of freedom, choice and comfort when it comes to the real estate experience – from choosing the property to acquiring the prop-erty. It is our dedicated endeavor to o�er our esteemed clients the best service and a full service shop for all their requirements. We understand that for most clients, buying real estate is a dream come true and a decision of a lifetime. Hence we at SPF Realty always strive to achieve the objective of giving the clients “the best experience of a lifetime”. It is an experience that they will pleasantly remember throughout their lifetime and which will keep them more as our friends rather than customers. Innovation is what keeps us ahead of any competition and helps us set the industry standards.
Our 10,000 sq ft of o�ce located on the prestigious Sheikh Zayed Road, just a 5 minute drive from Burj Khalifa Downtown.
Brokerage Services for Residential & Commercial - Sales & Leasing
Property & Investment Advisory
Project Sales & Marketing
Property Supervision Services (Ejari Registered)
Investment Fund Management, A�liation - Through our associate company in Geneva, Switzerland
360 Virtual Tour ServiceA�liation - Gulf Panoramas, our associate company in UAE
Mortgage Consultation, A�liation - HSBC, Mashreqbank, Llyods Bank, Barclays Bank PLC, United Arab Bank, Tamweel Home Finance, RAK BANK, Mortgage Broker Home Matters, Sterling Finance & Emirates NBD
Property Conveyance In-house conveyance o�cer
Property Supervision Services
o
Services
SPF Realty... One Stop Property Shop!!!
Why SPF RealtyAt SPF REALTY, we invent new ways to engage with our customers using perceptive marketing insights and uncompromising creativity. More than just talking at them, we turn our target groups into active partners and brand advocates. We engage our clients with memorable experi-ences so that they respect what we have to say to them. Over the past years, we have met with the worst of market situations. However, we did not let that deter our spirits but turned it on its head to push us on and discover new avenues. This super active nature of SPF REALTY led by the marketing team, and imbibed by the rest of the 100 employees has inspired the customer to entrust his faith in us.
SPF RealtyRERA Phase IIICerti�ed AgentsTeam
Our team of �ve departments joined together to form a powerful �st
Client Service Team Property Listing Team Marketing & Advertising Team
Property Sales & Leasing Team Property Management Supervision Team
SpecialisedProperty Finder
Choose the Certi�ed Professionals “Always”.
*
* RERA: Real Estate Regulatory Agency
OrganisationChart
Sales ManagerTeam B
SalesManager
Team A
Sales Team A
1 1
PropertyListing Team
Marketing& Advertising
Team
32 MembersSales Team B30 Members
10 Members8 Members
Finance& AccountsTeam
HR &Admin
Team4 Members6 Members
Directors 3
This team epitomizes youth and energy. They are the go-getters who pump in the much needed energy into the sales and leasing department.
Team SPF utilizes these teams e�ectively by combining the qualities and mixing and matching the e�ectiveness of individuals as and when the need arises.
With our expertise and in-depth knowledge in regional property marketing in the Gulf, we can act
as an extended arm of property developers, making their life a lot easier. Property marketing
remains a major focus of our portfolio and once we receive an enquiry, our property consultants
visit your property to determine its best selling points which are then converted into a unique
selling proposition. Once the property owner entrusted us with their business, we develop and
execute a detailed marketing strategy based on the targeted goals for the property.
Our integrated approach to property marketing includes considering the entire go-to-market
cycle: targeting the right audience, positioning the property, developing the creative materials and
timing the sale or lease. Using our data and wide network of buyers, sellers and investors, we can
bring you a range of o�ers that will de�nitely be irresistible. In addition to the unique daily visitors
to our website, we exploit all available media to disseminate the lucrative o�ers available.
We also o�er a wide range of value-add products and services related to property marketing from
the conventional such as signage, advertising, and communication literature to the more innova-
tive and modern methods including positioning campaigns, tours, and websites.
We pride ourselves on exploring beyond the obvious to develop a unique, creative and innovative
marketing strategy that speaks the bene�ts of your speci�c asset and its value to the end user.
300 sqft o�ce in ArbiftTower, Deira, Dubai
6 Sta� (4 sales consultant)
2006
Incorporated
x 10
Versace, Culture Village, Dubai worth AED 250M
Santeview Tower, Commercial & Residential Building, Culture Village,
Dubai worth AED 400M
FGB Projects in Business Bay, Dubai worth AED 400M
2007 2008 2009
Moved To Al Attar Tower, Sh. Zayed Road, Dubai
1500 Sqft o�ce
15 Sta� (10 Sales Consultant)
Sales WorthAED 100 Million
AED
Sales Worth AED 2 Billion
AED
Sales Worth AED 1.5 Billion
AED
Sales Worth AED 500 Million
AED
Major Projects Undertaken Major Projects Undertaken
Kiosk stand at Cityscape, Dubai 2008
International Property Show, Moscow 2008
18 Sta�(12 Sales Consultants)
25 Sta�(16 Sales Consultants)
Solace Tower, Al Reem Island, Abu Dhabi worth AED 660M
Various developer stock on Al Reem Island worth AED 600M
SPF Participation in RealtyEvents & Exhibitions
Shifted O�ce to Al Shafar Investment Building,
Sh Zayed Road, Dubai2000 Sqft o�ce
Dubai Real Estate market was under severe recession.
The fantastic journey The BeginningThe beginnings of SPF REALTY were humble. A small 300 sq ft o�ce in the bustling business
area of Deira, Dubai. However, our dreams were techni-colour and our aspirations, sky high.
Our mission was to attain an organic growth by
providing immaculate service and the best of
properties to our
customers.
2012
Arabian Property AwardsBest Real Estate agency MarketingDubai & Arabian Region 2012
The Story Thus FarTill October 2013, we stand at business sales worth AED 3.5 billion. The journey has been fantastic to say
the least and the learnings from our experience immense.
90 Sta�(65 Sales Consultants)
Major Projects Undertaken
Milleinnium Estates in Meydan198 Villas sold in 60 days
Worth 1.5 Billion
Sales Worth AED 1 Billion
AED
Sales Worth AED 3.5 Billion
AED
Major Projects Undertaken
Arabian Property Awards‘Best Real Estate agency Website in Dubai and Arabia region 2010’
Major Projects Undertaken
40 Sta�(25 Sales Consultants)
50 Sta�(35 Sales Consultants)
Sales Worth AED 500 Million
AED
Dubai Real Estate market was under severe recession.
Started a new wing of sales dept with more than 35 sta�s+ Inhouse IT dept to cater all the inhouse needs IT needsEstablished dedicated HR & Admin dept + Traning sta�s to train our new sales team
Executive Tower ‘E”, Business Bay, Dubai worth AED 80M
In 260 working days we sold 240 properties
Expanded O�ce to 4000 Sqft
Expanded Again to6000 sqft o�ce
JBR- Bahar 4 (Whole Building)Dubai worth AED 130M
In 260 working days, we sold 380 properties
Renovated o�ce to accomadate all sta�s and di�erent dept
Arabian Property Awards
5 Star Ranking
‘Best real estate agency in Dubai & Arabia region 2011’
‘Best Real Estate agency Web site in Dubai and Arabia region 2011’
2010 2011 2013Till October2012
Our Marketing Strategy A successful marketing strategy is the foundation stone of a winning business. Marketing strategies
serve as the fundamental underpinning of marketing plans designed to �ll market needs and reach
marketing objectives. Our marketing strategy is simple but has proven to be most e�ective. After a
project is acquired, we set goals for ourselves with regards to that particular project and then
devise the marketing strategy suitable for achieving our set goals within a stipulated period of time.
Our marketing team is not only adept with intrinsic knowledge of all possible channels of commu-
nication but also keeps abreast with the latest changes in technology. Thus, apart from making use
of the traditional form of marketing such as print media, we also leverage the latest marketing tools
available in the market such as social media and web portals. Direct e-mailers are also something
which helps us market our project to a great extent. Overall, our marketing strategies are always in
synchronized with the current trends.
The Process
Project
Goal Result
SocialNetwork
Print & OOHMedia
Web Portals& SEO
DirectMailer
AwarenessEvaluationServicing Participation Engagement Interaction Conversion Repeat
MarketingEvolution
Hot spots in Local & internationalNews Papers / Magazines
Which include
Gulf news | property MonthlyForeign launguage Magazines
And Huge out door Billboards in SZR Road
Keeping abreast with the latest trends in engaging with our consumer, we have shared our campaigns and graphic materials through Facebook, pinterest and Twitter. We created an exclusive Facebook communication for product awareness and making use of the time line banner space for marketing the project.
An elegant Direct mailerdesigned keeping in mind our
registered business clients & Dubai’s property investors. We ensured that
each direct mailer reached the elite target audience
Advertising on online portals have paid rich dividends for our Projects and has produced a consistent results through-out the marketing campaign. Portals included Dubizzle, Property �nder, Bayt, Propertyonline and fourteen others.
The Success PortfolioResults of few major exclusive projects
Exclusive 30Daysfor
Starting from May 2006
Result20Units
Soldin 7 days
Palazzo Versace - Cultural Village May 2006
Worth 200 Million
Exclusive 90Daysfor
Starting from March 2010 - May 2010
Result84 Units
Soldwithin 56 days
Business Bay - Executive Towers
Exclusive 120Days
for
Starting from Feb 2011 - June 2011
Result80 Units
Soldwithin 110 days
JBR - Bahar 4
Exclusive 90Days
for
Starting from April 2012 - June 2012
Result104 Units
Soldwithin 84 days
Palm Jumeirah - Jash Hamad
Exclusive 30Days
for
Starting from May 2012
Result58 Units
SoldFull Building sold within 1 week
Dubai Marina - Gulf National
Exclusive 60Days
for
Starting from April 2013 - May 2013
Result198 Units
SoldFully sold within 60 days
Meydan - Millennium Estates
REALTYRedefined to Reality
spfrealty.com
198 villas in 60 days
facebook.com/spfrealty twitter.com/spfrealty linkedin.com/company/spf-realty-llc
projectmillenniumestates.ae800773
S P F
t o l l f r e e
Thank you...for your continuous support and trust in us
2011 20122010
240
“Lead”ing the way with higher“Conversion” Rate
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2013Awards
Since 2006
Dubai SME 100 is a premier ranking of Dubai's 100 top performing SMEs, Launched under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown
Prince of Dubai & Chairman of Dubai Executive Council
Dubai SME 100 Award Rank 12 (Overall Top 100 SME’s)
Arabian Property AwardsR E A L E S T A T E
2010 2011 2012 2013 - 2014
Thank you all for the long standing support...
spfrealty.com
REALTYRedefined to Reality
O�ce: 227, Block B, Level 2, Al Shafar Investment Bldg, Interchange 3, Sheikh Zayed Road, P.o. Box 213469, Dubai, UAE
Real Estate Agency Since 2006
Award Winning
Dubai & Arabia International
T. +971 4 339 6222 | M. +971 50 [email protected]
facebook.com/spfrealty twitter.com/spfrealty linkedin.com/company/spf-realty-llc