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The equiem effect

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Page 1: The equiem effect
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- O v e r v i e w - ABOUT EQUIEM

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What is Equiem? A new generation approach to connecting and enhancing hyper-local communities.

ABOUT EQUIEM

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Goal of Equiem’s technology

To create a cohesive digital ecosystem, or “truly digital building”, which uses multiple digital products or “touch-points” to improve efficiency and happiness in a work-place.

ABOUT EQUIEM

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Building Owners Connecting commercial office space

Building Managers

Leasing Agents

Prospective Tenants

Office Workers

Food & BeverageSponsors

Retailers

Concierge Equiem Tenant Portal

ABOUT EQUIEM

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Created by and for building owners

Equiem’s technology and managed service platform is designed to improve the performance of an asset; increasing tenant satisfaction, improving communication, supercharging retailers and supporting leasing initiatives.

ABOUT EQUIEM

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A fully managed solution

Equiem provides a hosted, secured and managed technology solution, which is under active development.

Additionally, Equiem brings digital marketing, design, retail and communications expertise and resources to activate, engage and maintain each building community.

ABOUT EQUIEM

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Hyper-local online network for vertical villages

Improved communication

with tenants

Aggregation and analysis of end user data

Supercharging local retailers &

suppliers

Efficient use of technology

Increased tenant

satisfaction

Attraction of high net worth tenants

Equiem

ABOUT EQUIEM

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The Equiem Effect

Attract & retain quality tenants

Supercharge retail

tenants & local

businesses

Better understand

and communicate

with end users

Capital Value Uplift

ABOUT EQUIEM

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The Portal

Our cornerstone product, the Portal provides a new generation way to connect a precinct and create a digital community.

It is a platform designed to provide a level of convenience and amenity previously unseen in an office environment.

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A Private Service

Tenants will access the @Chifley Portal by signing up using their work email address.

The portal is a private service viewable and accessible only by Chifley tenants.

THE GAME-CHANGER

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User Profiles

• Each registered tenant has a Portal profile, tied to their company

• Users earn points by using the Portal

• Points are used in a building loyalty + rewards program

• A database of the Chifley community is created which dramatically improves the effectiveness of tenant communications and retail offers

THE GAME-CHANGER

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Portal Sections

Home Store Events News Concierge Community Facilities

PREMIUM PORTAL

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Home

• Main landing page of the site after logging in

• Provides an overview of all the top content from each of the other sections

• Personal dashboard of users recent activity

• Shortcuts to users favourite items and actions

PREMIUM PORTAL

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Store

• Specifically designed for time-poor individuals

• Users can order coffee, breakfast, lunch, snacks, alcohol, gifts, flowers, groceries, technology accessories, everyday essentials and more

• All products from Chifley Plaza suppliers

• Items delivered to users desk by the existing Chifley concierge team

PREMIUM PORTAL

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PREMIUM PORTAL

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Events

• List of Chifley Tower and Plaza events

• Plus curated hand-picked events from Sydney

• Portal users can RSVP to events and see a list of those who have already RSVP’d

PREMIUM PORTAL

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News

• List of the latest news from Chifley management

• Plus curated hand-picked news from Sydney

• Also the source for the latest store promotions, competitions and portal specific initiatives & updates

PREMIUM PORTAL

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Concierge

• Connect with the Concierge team in the lobby directly

• View a list of the Concierge’s most popular services and make a request

• Read their reviews of local Sydney bars and restaurants

PREMIUM PORTAL

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Community

• View photos of precinct colleagues in the gallery

• Converse and connect with other tenants on the community board

• Post items for sale, a question or ideas for other tenants or building management

PREMIUM PORTAL

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Facilities

• Links and login to works request system

• Meet the property management team

• Download tenancy manuals and other relevant tenant documents

• Review schedules for warden training and similar building activities

• View deliveries and goods lift information

PREMIUM PORTAL

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- Te n a n t E n g a g e m e n t - PORTAL USER STORIES

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Tenant engagement: A few of our favourite Portal User Stories

“I absolutely LOVE LOVE LOVE the new Darling Park Portal service. It is practical, efficient and how incredible that with a click or two you can order your breakfast or lunch and conveniently get it delivered to your desk?

I tell ALL my family and friends how lucky I am to work in such a beautiful building and to have the Portal service that comes with it - so revolutionary!! Thank you.”

TENANT ENGAGEMENT

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Tenant engagement: A few of our favourite Portal User Stories

I entered in one of the competitions from the Portal, really didn’t expect it but ended up winning two Paddock tickets to the F1! Thank you again Rialto!

TENANT ENGAGEMENT

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Tenant engagement: A few of our favourite Portal User Stories

ATTENTION ALL TENANTS - What would you like to see in the vacant café space on the ground floor? Lorenz Grollo

10% of the users responded with close to 100 suggestions and comments. Mr Huang Jin opened early 2013 and is now one of Rialto’s most successful retailers.

TENANT ENGAGEMENT

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Supercharging retailersWhen Nashi launched their new “Pho” soup to Portal users, they were so overwhelmed with orders they had to re-fill 3 times from another outlet!

It is great to see the success of the system, as demonstrated by the huge increase in sales. We are glad to be a part of it Nashi

TENANT ENGAGEMENT

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It’s about real data

Open rates and click rates are measured, demonstrating interests, preferences and engagement with tenants.

TENANT ENGAGEMENT

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It’s about real data

Monthly & Quarterly reports are provided. The value of this data is measurable in improved investment decisions.

TENANT ENGAGEMENT

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- B e y o n d t e c h n o l o g y - COMMUNITY ACTIVATION

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BEYOND TECHNOLOGY

Equiem is not just a technology company. Along with our products we

deliver expertise, advice, content creation, brand management, retail and community activation. We will work with

you to create a thriving digital community.

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BEYOND TECHNOLOGY

Portal Activation and Community Building

• We work closely with retailers and building management to support the activation of the localised community both online and offline

• This involves generating and executing placemaking events, campaigns and promotions

• With the end-goal of creating an active, thriving community facilitated through the Portal

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Thank You.