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The Persimmon StudiosNow, the convenience of urban village living can easily be yours! The Persimmon, the first urban lifestyle community at the heart of Cebu, once again welcomes its future Vecinos to a refreshing, professionally furnished units as it introduces The Persimmon Studios.Experience a hassle-free move in and find leisure in a fully functional commercial area just right down where you live.This urban village is all set for the busy young professionals, students and design-conscious individuals with a desire for easy-to-own investments, immediate move-in and convenience in a fully functional home after a day’s work.
Citation preview
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Presentation Content
*Project Overview Location
Value Proposition Project ConceptProject DetailsProject Details
* Selling Touch PointsTarget Market Pricing Strategy
*Competitive LandscapeMilestones
*Investment opportunitiesFor Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
is a centrally located urban village with is a centrally located urban village with residential and commercial spaces
integrated into one.
plus
Offering combineable fully furnished studio units for a hassle free move-in that is priced affordably making it easy to own.
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Project overview
• Land Area (TP3) - 4,434 sqm
• Project Type - Mid-rise Condominium
• Location - MJ Cuenco Ave., Mabolo, Cebu City
• Number of Building - 1
• Number of Floors - 16
• Units per Floor - 44
• Total Number of Units - 632 units
• Typical Unit - Mix: All studio, combinable
*18.69 sq m
*24.50 sq m*24.50 sq m
• Number of Parking - 62
• Architectural Theme: - Asian Contemporary
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)
Location
• Close proximity to Cebu Business District• 30-minute drive to Cebu International Airport• Minutes away from Major schools, universities, commercial centers, hospitals
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)
Project Site
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Site Development Plan
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Site Lay Out
The Persimmon Studios
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
SCHEMATICS DESIGN - Perspective
Building Features
Shear Wall Technology
Columns & Beams from GF to 7th FloorShear Wall from 8th Floor up
Convenience
4 service ElevatorsClubhouse with Gym & Game roomAmenity floor w/ Kiddie & Adult poolAmenity floor w/ Kiddie & Adult poolFunction Rooms at the Amenity Floor
Eco-driven
Green deck on selected floorsLandscaped garden Natural light provision & ventilation
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Section View
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
AVAILABLE - COMBINABLE UNITS
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
AVAILABLE UNITS
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
AVAILABLE - COMBINABLE UNITS
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Typical Unit Features
Provisions
Kitchen exhaust system
T&B exhaust fan
Telephone and Cable provision
Furniture and appliances
7cu Refrigerator
32” Flat Screen TV 32” Flat Screen TV
Electric Stove with Range hood
1.5 HP Window Type AC unit
T&B fixtures
Single/ Double Bed
Dining & Living Set
Wardrobe Cabinet
Kitchen Counter with over & base cabinets
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Typical Unit Lay Out – 18.69 sq m
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Typical Unit Lay Out – 18.69 sq m
Typical Unit Lay Out – 24.50 sq m
Typical Unit Lay Out – 24.50 sq m
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Fully Furnished Units
Unique Selling Proposition
Professionally designed units
Good brands
Furniture & appliances that fit just right
Product Benefit
Affordable
Hassle Free Move - in
Easy to Own
Non-Vat TCP/ Manageable
Packaged Price
Low Monthly Amortization
Downgrade to Finished Unit only
CombineableUnits
FFully Furnishedully Furnished
HHassle assle FFree ree MMove ove IInn
Selling Touchpoints
HHassle assle FFree ree MMove ove IInn
CCombinable ombinable For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Business OwnersBig to medium/small scale business owners, old rich families, entrepreneurs
INVESTOR MARKET� With a certain percentage of disposable income
(AAA 90k up, AB 40-90k, C1 18-40k)� Builds a pool of assets� Values fast return on investment� Requirement: Asset value appreciation &
reputation of brand
Target Market - Primary
The Working Class – Investor Established business professionals (doctor, lawyer, engineer, architect) top to senior executives, civil servants at executive level, members of country clubs
BalikbayansPhilippine nationals with permanent residency abroad, with a desire to come home for leisure/vacation
Regional MarketStudents & young professionals from VisMin area studying/working in Cebu, with preference for immediate and hassle-free move in
Target Market – Secondary
THE END-USER MARKET� Value for money� For personal use, seeking to fulfill the need of
finally owning an address in Metro Cebu� Values convenience less the hassle of setting up a
place to live in
The Working Class – End UsersBusy young professionals who wants a lock and leave lifestyle, having the desire for convenience from the point of buying, moving and living in
OFWS & Seafarers Accomplished professionals who are planning to come home for a vacation/for retirement, looking for a place to stay anytime, needs assistance in making his/her place readily available to live-in
Pricing Scheme
a) 15% DP over 36 months
b) 20% DP over 36 months
c) 30% DP
10% spot, 15% over 36 mos
a) Spot - 15% Discount
Flexible Payment Terms
* Parking - Php 752k (with VAT)
• To capitalize on the rental potential of TP 1&2 Studio units – P20-25k/ month (investors)
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
6/7/2012 Presentation Template
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
6/7/2012 Presentation Template
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
6/7/2012 Presentation Template
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]
Project Milestones
Start of Building Construction – 3rd Quarter 2013
Target Completion - 3rd Quarter 2015
LOI Acceptance - May 28, 2012
Pre-selling Period - June 2012 to June 2013
Model Unit Availability - June 20, 2012
Presscon - June 21, 2012
Launch Week - June 25-29
For Inquiries and Reservation:Contact Person: Clifford Enoc+63 905.3704.724 (Globe)+63 922.3979.457 (Sun)+1 818.5314.379 (USA/CANADA)[email protected]