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1 Single Family Detached Residences Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty Selling Your Home

Total Atlanta Realty Marketing Package by Chad Schernikau

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Page 1: Total Atlanta Realty Marketing Package by Chad Schernikau

1Single Family Detached Residences

Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty

Selling Your Home

Page 2: Total Atlanta Realty Marketing Package by Chad Schernikau

2Single Family Detached Residences

Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty

My TeamListing Coordinator - Charm Agbayani

Marketing Coordinator – Jenny Vinoya

Closing Coordinator – Michelle Corrigan

Contractors- References for any real estate

service needed

Page 3: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

National Association of Realtors

M 5

Page 4: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

The Keller Williams

culture of cooperation

and our profit sharing

model contribute to

cross-promotion of our

listings among company

agents and offices

resulting in greater

listings exposure for our

customers

Keller Williams Sells More of

Their Own Listings

M 3

Page 5: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

Today's Most Important

Marketplace

THE

INTERNET In 2013, 91% of first-time

home buyers used the

internet to search for homes

In 2013 88% of repeat home

buyers used the internet to

search for homes

kw.com

43%

M 6

Page 6: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

The Internet43%

50+ National Search Engine Sites

Powering more than 500 Websites

M 7

Page 7: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

The Internet

M7

40% Total Atlanta Realty – My custom website• Designed as a lead generation machine for

potential buyers• Gives your property maximum exposure as a

Exclusive listing, in blog posts, Pay per clicks, and neighborhood search criteria

Page 8: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

The Internet

M8

40% Total Atlanta RealtyBlog Posting

Page 9: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

The Internet

M9

40% Total Atlanta RealtyNeighborhood Searches

Page 12: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

Jumbo Photos

Full Motion Video

and Virtual Tours

Provides more

robust information

Custom Property

Description

Engages

consumers

Open House

Alerts

Showcase

Listing

Enhancements

Realtor.com43

%

with

Captures More

Buyer Interest

Faster Sale

The Internet

Up to 36

M 10

Page 13: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

ONLINE Newspaper Marketing

•Virtual Tour•Open House Dates•Seller Reports•Enhanced Descriptions•24 Hour Exposure

•20 Photos

5.5+ Million Page Views per Month:Maximizing Your Opportunity for a

Faster Sale

40%

The Internet

M 14

Page 14: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

FMLS First Multiple Listing Service

VIRTUAL TOUR (Unlimited Photos)

▪ Can share on Facebook, Twitter,

Pinterest, LinkedIn, Google +

▪ Can convert to video and share

on You Tube.

COMPATIBLE with ALL Mobile

Devices

Finding Buyers Through

the

Real Estate Community33%

▪ 28,000+ agents with 1958 offices in GA/Southeast

▪ Preferred MLS for 21 Counties North of I 20

▪ Found on Zillow, Trulia ,Realtor.com

Featuring

Percent of Homebuyers

in 2013 using a REAL

ESTATE AGENT in their:

Home Search- 89%

Home Purchase- 90%

M 11

Page 15: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls Group

33

%

GAMLSGeorgia Multiple Listing Service

25,000+ Agent Members with 2812 offices.

Membership includes Metro Atlanta, N.GA

Mountains, Central GA, and along the GA Coast

Finding Buyers Through the

Real Estate Community

▪ CONSUMER WEB-SITE

with 4.5 – 5 million

full-detailed views per mo.

▪ CUSTOMER AGENT PAGE

NEW ! A contact page to

assist customers in

finding

an agent. Averaging over

11,000+ views and 4000+

submitted request per mo.

Percent of Homebuyers

in 2013 using a Real

Estate Agent in their:

Home Search- 89%

Home Purchase- 90%

M 12

Page 16: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls GroupC16

Social MediaMarketing your property to millions of people

Page 17: Total Atlanta Realty Marketing Package by Chad Schernikau

R E A L T YT H E R A W L S G R O U P

Connect to Buyers:

M

• Provide Home Information to Prospective Buyers - 24/7

• Capture and Report Prospective Buyer Information:Names

Phone Numbers

Language Preference

Interest Level

Media Source

Inquiry Volume

Page 18: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls GroupC18

The Schernikau Group

Broker Metrics

Allow us to customize using specific criteria

We can narrow down Realtors that are

actively working in your area

We can customize by:

1. Price point2. Area3. Schools4. Bed/Bath

We can get the most accurate list of

realtors to call and market your home to

them

Page 19: Total Atlanta Realty Marketing Package by Chad Schernikau

Keller Williams RealtyThe Rawls GroupC19

The Schernikau Group

Mojo Marketing

How we do it• Call all the agents that have listed or was

a buyers agent in the area and send a marketing package about the home

• Call the neighbors in your subdivision to let them know about your home for sale

• Call back all Realtor showings and lead calls that are generated from marketing planWhat does it do to help us

• Three line dialer system • Can make up to 300 calls per hour• Automatically leaves pre-recorded messages when a voice mail picks up• Send marketing packages via email- why we are still talking to potential buyers• Allows us to market your home to a lot more people in a short period of time