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Presented at the Florida Association of Realtors' Annual Conference, 2011 in Orlando FL. Covers 10 tips that will help you incorporate Twitter into your real estate business plan. Lesley Lambert, social media trainer and speaker can be found on Twitter at twitter.com/LesleyLambert.
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TWEET SUCCESSLESLEY LAMBERT
ARE YOU ON TWITTER?
DO YOU HAVE A BUSINESS PLAN FOR TWITTER?
PERSONA & VOICE
1
• Tweeting as a business vs. an individual
• Remember your legal and ethical guidelines
• Determine your goals
• Be YOU!
PERSONA & VOICE
PROFILE & PICTURE2
• Faceless = friendless
• Current and friendly
• Complete
• Unique and memorable
PROFILE & PICTURE
TARGET
3
• What is your ultimate goal?
• Who do you hope to meet?
• Geographical vs niche
• Tools to use: twellowhood.com, search.twitter.com twitterlocal.com
• Hashtags
TARGET
FOLLOW ME4
• You follow them, now how do you get them to return the favor?
• Say hello!
• Hashtags - yes, again!
• Share information of use
• Ask
FOLLOW ME
CONVERSATION
5
• Not a one-way stream
• Open conversation, public dialogue
• Being seen - use @ and hashtags.
• Be bold and engaging
• Common interests, events, questions and answers
• Share
CONVERSATION
GIVE BEFORE YOU GET6
• Share other businesses and individuals links
• Retweet
• Offer assistance and information
• Give local tips
• Follow Friday
• Klout +
GIVE BEFORE YOU GET
FACE TO FACE
7
• Take the conversation off-line
• Tweetups
• Lunch
• Local events
• Foursquare and Gowalla check-ins combined with Twitter
FACE TO FACE
FREQUENCY8
• How much is too much?
• How much time should you spend?
• Scheduled tweets
FREQUENCY
PERMANENT RECORD
9
• Archived forever
• Deleted tweets
• Range and reach
• Professional and ethical
PERMANENT RECORD
SPOKES AND HUB10
• Twitter as a spoke
• What is the hub?
• Use your spoke to drive potential clients to the hub
• Call to action
SPOKES AND HUB
@LesleyLambert
QUESTIONS AND ANSWERS