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Online Marketing
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
VITAL STATS!
• most comprehensive website – over 120,000 listings
• over 94% of all licensed offices subscribing
• over 400,000 unique browsers per month
• most popular website for international visitors – over 120,000 unique browsers per month from more than 200 countries
• delivering over 25,000 email enquiries per month
DOMESTIC TRAFFIC
INTERNATIONAL TRAFFIC
INTERNATIONAL TRAFFIC
NEW - MARKET LEADING WEBSITE
RICH/EASY BROWSING & SEARCHING
LARGER IMAGES
SPECIALISED SITE FOR COMMERCIAL PROPERTY
SPECIALISED SITE FOR BUSINESS BROKERS
SPECIALISED SITE FOR FARMS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
INCREASE IN USE OF THE INTERNET
EDGING EVER CLOSER TO 100% ONLINE SEARCH
National Association of Realtors Home Buyer Survey 2008
The web is the most popular choice for property seekers
NZ Real Estate market research - Nielsen Aug 09
Buyers spend close to 3 hours per weeksearching for property online
NZ Real Estate market research - Nielsen Aug 09
SOCIAL NETWORKING – THE FACTS…
• 24hrs of video is uploaded to YouTube every minute
• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people
• There are 50 million tweets per day – an average of
600 tweets per second
• Google has only been around for 11 years!!
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
PROFILING YOURSELF ONLINE
WHAT IS AN ONLINE PROFILE?
• A web page
• A blog
• A social network page –
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter
WHY DO YOU NEED A PROFILE?
• To provide a credible trusted reference check
• To create lead opportunities
• To demonstrate your unique expertise
• To assist you in building a reputation
BE FOUND!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house - let’s review his profile?
Who seems to be the best real estate agent in Kingsland?
DOMINATE GOOGLE
STEPPING UP A GEAR - BLOGGING
1. Demonstrate your expertise & local knowledge
2. Establish or be a part of the conversation
3. Become the go-to specialist
4. Nurture your profile – value will grow
5. Track your profile – Google Alerts
VISIBILITY IN SEARCH RESULTS
STEP UP YOUR ONLINE PRESENCE!
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
PURCHASE ADVERTISING IN YOUR SUBURBS
http://agentpro.co.nz
Advertising opportunities from only $25 per month
ADD YOUR PROFILE
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Your listings
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
RELATIONSHIP WITH BUYERS HAS CHANGED
BUYERS ARE IN CONTROL
WHAT ARE THEY LOOKING FOR?
GET THE BASICS RIGHT
Address
Price
Maps
More images
Larger/high quality images
EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
FAIL!
FEATURED LISTINGS - BOOST YOUR TRAFFIC
FAIL!
LIMITED TO THREE PER SUBURB
COST EFFECTIVE ADVERTISING – ONLY $250
14 days with a featured listing delivers an
audience of up to 10 times more
viewings than a regular listing
• Realestate.co.nz – a background
• Use of the internet
• Your online profile
• Promoting yourself
• Stay in touch
THE INTERNET – YOUR PATH TO SUCCESS
STAY IN TOUCH!
0800 732 536 [email protected]
@realestateconz, @realagentpro
http://unconditional.co.nz/
