1. Content Marketing:Developing Cost-Effective Traffic OnlinePresented byCarissa Drohan-JenningsDirector of Marketing & Communications Landlord Web Solutions

2. Content MarketingThe creation and sharing ofcontent in order to engagecurrent and potentialconsumers online. 3. Carissa Drohan-Jennings 4. Rental Website Design ( 1) Apartment Website Design ( 3, 4) Apartment Website Development (1, 2, 3, 8) Apartment Marketing (7) Apartment Internet Marketing (2, 3, 5, 6) Apartment Photography (3) Apartment Online Marketing (3, 4, 6 , 10) Landlord Websites (1, 2, 3) 5. We generated leadswithout spending a penny on advertising! 6. Disclaimer: Website Needed 7. Power In An Integrated Online Marketing Strategy 8. Power In An Integrated Online Marketing Strategy 9. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 10. Benefit #1Improved Search EngineOptimization (SEO) 11. Benefit #2Engagement 12. Benefit #3Brand Exposure 13. Benefit #4Lead Opportunity 14. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 15. A. Blogging1. How Many Of You Have A Blog?1. How Many Have Participated In A Blog? 16. Greg Romundt, CEO Expert in Content Marketing 17. Blog & Forum Participation www.milliondollarjourney.com www.landlordrescue.ca www.canadianmoneyforum.com www.investingthesis.com www.intelligentwealthplan.ca www.reincanada.com 18. Other Content Greg Produces LinkedIn Account YouTube Videos Articles on Canadian Apartment Magazine Slideshare of Presentations 19. Centurion Is Ranked Higher Than Many Other Larger REITsIn Canada As A Direct Result OfContent Marketing! 20. What Can Landlords Do ToTarget Renters? 21. Apartment Focused Blogs www.canadianrenters.ca www.blog.rentspot.com www.transcanadarentals.com www.vancouvercondo.info ILS blogs 22. Evaluate Opportunity Link Popularity + Relevance + Trust= Valuable BacklinkValuable Backlinks = Ranking Opportunity = Cost-Effective Organic Traffic 23. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 24. MassiveApartmentFire InEdmonton! 25. What Can Landlords WriteAbout? 26. Article Ideas Company news Current events Informational based (tenant insurance) Opinion pieces focused around apartments Decorating tips Targeted content (tips for students/parents) 27. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 28. Old spice example 29. Keystone Properties Webisodes 30. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 31. What Kind Of Content Should You Produce? 32. Harrison Gardens:Example Of A Successful Facebook Page231 Followers Wall Polls Newsletter Events Link To Twitter Account 33. Value Based Content 34. Helpful Content 35. Answer resident questions37 36. Promote your corporate socialresponsibility38 37. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 38. CM Driving Force Behind Your Online Presence